In June, the sun was hot, and the e-commerce battlefield was in full swing. According to Alibaba's official data platform "Business Staff" data, the 6.18 day Fangtai brand won the Tmall kitchen industry sales ranking TOP1. In the fierce competitive environment, what does Fangtai stand out from?
Emotional theme marketing, interpretation concept
The activity runs through "618 to give a family of good food to the dear family," and promotes a happy life with "one more day". Regardless of offline event marketing, online communication and heart marketing, “the warmest heartâ€, “the warmest heart†and “the most heart-warming†are the feelings that bring you the most, and this is too “for the happiness of hundreds of millions of familiesâ€. The mission coincides. By guiding the emotional needs of the audience, consumers are first recognized.
Try the water to shake the new platform, seize the opportunity
In the case of the double micro market tends to be saturated, Fangtai e-commerce bravely tested the new platform – vibrato, fits young consumers' preferences, seizes the opportunity, and quickly taps huge potential users! A wholesale brand that digs the new media, and launches the “Mrs. Love 520 Love Story Challengeâ€, let the users of the vibrato understand and pay attention to the brand by browsing the video and creating videos related to their own activities. The information on the store activity is embedded in the page and seed videos to achieve fission propagation.
Choose the right star to stand on the platform, perfect fit
Fang Tai’s shaking event invited the happy couple who participated in the sweet zero scandal of Guan Da, and took advantage of the hotspots of the 10th Anniversary of the husband and wife’s marriage. Through the precious emotions of the two men, the happiness of Fang Tai’s activities was highlighted. The big theme. The big couples have used ten years to prove that the mutually supportive husband-and-wife relationship can make love lasting marriage and keep happiness. Fang Tai’s brand philosophy and the happiness theme that the 520 event e-commerce wants to convey are the same; this is also the initial intention of the brand to choose high-quality, temperature and happiness spokespersons. Fangtai E-commerce has obtained the strategy of partner star selection. Victory.
Brand cross-border sparks, strong drainage
Fangtai E-commerce has achieved the close integration of brand marketing + e-commerce activities, using treble confession, using H5 marketing to swipe the screen, and even more drunk, what is the daily brand of 7 brands, and combined with the flash line under the floor Such marketing activities provide a perfect promotion of Fangtai brand to all walks of life and people of all ages. By linking high-quality brands from other industries, the “Happy Alliance†will be formed to contribute to Fangtai’s “Happy Life Kitchen Programâ€.
High quality and strict requirements, full of praise
Create a good product with the heart of love. As a local Chinese kitchen appliance brand, Fangtai always hopes to bring our good products from China to the world. Fang Tai believes that smart kitchen appliances are not just high-tech. It should be a “love-loving†intelligence that can bring customers a “just right†kitchen experience. Fang’s smart kitchen appliances, such as sink dishwashers and smart lift hoods, have been fully demonstrated in recent years. Because Fang Tai thinks that the user is the only protagonist in the kitchen, not the product. With the belief of innovation and conscience, benevolence and inheritance, Fangtai is committed to providing users with high-end quality of life and the ultimate shopping experience, and is on the road to becoming a great company.
With these five secrets to help out, how can Fangtai not stand out from the crowd? A company that uses its heart will surely bring new products, and products that are hard-working will naturally stand the test of the market. In the future, Fang Tai should not be underestimated!
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