Does Intel buy Mobileye $15.3 billion to buy ADAS vendor value?

On the evening of the 13th, the technology circle came out with heavy news. Intel announced the acquisition of Mobileye, an Israeli driver assistance system development company, for US$63.54 per share for a total price of approximately US$15.3 billion. Mobileye was founded 18 years ago. In 2014, the market value of the listing on the New York Stock Exchange reached 5 billion US dollars. The market value doubled in the more than two years of listing. Does Intel pay 1/3 to buy this company value?

Mobileye is a well-known Israeli Advanced Driver Assistance System (ADAS) manufacturer that provides algorithms and computer chips that can predict potential collisions based on images (taken by cameras on the car).

Mobileye was founded in 1999 by two researchers at the Hebrew University of Israel. The company's business is a vision system consisting of cameras and software algorithms for solving vehicle driving problems. The company's research and development headquarters is located in Jerusalem, Israel. An image processor chip developed by Mobileye is called EyeQ. All Mobileye image processing algorithms run on their EyeQ chips. After years of testing, Mobileye chips and software algorithms began to launch commercial products for sale to OEM customers. Automakers working with the company include: BMW, GM, Volvo and more.

In 2006, Mobileye established an after-sales department to sell its assisted driving products. The product is mainly sold to truck and bus fleets, distribution dealers in all continents, and auto parts stores.

In August 2015, Tesla Motors announced the use of Mobileye technology as an autonomous driving solution for the Model S model. However, the good times did not last long. The Tesla Model S had its first fatal car accident caused by autonomous driving in May 2016. In a statement issued by Mobileye, the company's current technology does not identify the trailer at the intersection, which is the cause of the accident.

Mobileye said in July last year that Tesla Autopilot will no longer provide technical support after the expiration of the contract, but it is unclear when the contract expires. However, the termination of cooperation with Tesla has little impact on Mobileye's revenue, Mobileye said, this year the company's revenue from Tesla will only account for about 1% of the company's total revenue.

In January 2017, Mobileye entered into a partnership with BMW and Intel to test unmanned vehicles in the second half of 2017 and plans to bring driverless cars to the consumer market in 2021.

In addition to working with automakers, Mobileye also has a partnership with Nokia's teardown of the Here map. The map is a key component of driverless driving. The autopilot technology uses high-definition maps to supplement the on-board sensors, constantly telling the car what information it should see, and comparing it with the surrounding environment sensed by the car sensor to better reflect no The real-time driving status of a person driving a car.

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