GDPR officially implemented in EU member states, Google and Facebook received 3.9 billion euros and 3.7 billion euros fine

The irony is that when a 5.2MB app removes all ad tracking modules according to the GDPR rule, the app shrinks to a magical 500KB.

GDPR officially implemented in EU member states, Google and Facebook received 3.9 billion euros and 3.7 billion euros fine

Last Friday, the long-awaited GDPR (General Data ProtecTIon RegulaTIon General Data Protection Regulations) was officially implemented in EU member states. It sounds like it's not important, it's a legal clause that doesn't know what to do, but all Europeans fry the pot. (Titanium media author Ning Yu interprets the bill from the perspective of cloud computing.)

I got up early in the morning on May 25, and when I got up to 500 million Europeans, I found that a lot of web links could not be accessed, and some apps were not in the service area. These can't access websites that are not in the service area, most of them come from the United States.

Under the inquisition, everyone finally realized that there is such a law in the world. Due to this law, many companies not in Europe have to block users from Europe in order not to be fined.

But two of the US 404 companies, Google and Facebook, have successfully received EU 3.9 billion euros and 3.7 billion euros in fines despite the dangers.

In the X-shaped Belemmon building in Brussels, the old leaders of the European Union can finally be happy and eager to drink coffee. It is important to know that this group of people has long been ignorant of the monopoly of the United States. When the Internet first appeared in the 1990s, these big brothers noticed this problem.

But the American cowboy is screaming. Originally, Uncle Sam took the lead in rectifying these monopoly bullies, and in the end it became the EU to fight alone! I have been tossing for 30 years, and I have not beaten the bullies. Even a small fine of several hundred billion is not willing to pay.

Now, the new policy has finally come out. On the first day, you can directly grab the neck of Google and Facebook, and penalize billions of billions.

What is GDPR?

The full name of GDPR, General Data ProtecTIon RegulaTIon, is translated into general data protection regulations. As the name implies, everyone knows that this is to protect user data.

Counting this, this is the most stringent user data protection clause in the world.

The whole regulation is summarized in two aspects: the data collector's operational norms, and the user's full autonomy over his own data.

For data collectors, you can't use the hidden default method to obtain user licenses. You must make clear prompts and inquiries in advance, and you can obtain user data after obtaining permission. After collecting, you need to provide users with an overview and use of view collection data. There is a user delete function.

In terms of user rights, users have full ownership of their own data. Even if they agree to the collection by the collector, they can view the withdrawal and deletion related agreements at any time. After the user withdraws the relevant authorization, the data collector must immediately anonymize the relevant data. .

This is an extremely unfriendly regulation for Internet companies, so the Internet is a mourning. In today's big data, cloud computing, and Ai markets, which are in urgent need of data, such regulations basically cut off the future of the industry.

Companies that advertise the long-tailed theory of the Internet model rely on precision advertising revenue will have a fatal blow. After losing user data, their ads are no longer accurate and the performance of the ads can no longer be estimated.

It can be said that the Internet market, which once dominated the world's headlines overnight, was hit back to the era of telecom equipment vendors. In the future, paid Internet services will return to the past and become a new normal.

Ironically, when a 5.2MB app removes all ad tracking modules based on GDPR, the app shrinks to a magical 500KB.

With this bill, mobile phone garbage has disappeared without a trace.

After Snowden, Europe once again launched a counterattack against the Internet

Such a strict law is of course not a push. In fact, GDPR has been released in 2016. In order to allow the major Internet companies to respond adequately, it will be implemented after two years of extension.

The idea of ​​the entire GDPR began with the 2013 Snowden incident and dates back to the 1990s.

In 2013, Snowden broke out of the United States to monitor the prismatic door of the entire Internet world through the back door.

After the incident, the world is questioning the data protection of the Internet. The core advantages of the United States on the Internet have caused serious dissatisfaction in other countries.

GDPR officially implemented in EU member states, Google and Facebook received 3.9 billion euros and 3.7 billion euros fine

Snowden in the prism door

By 2015, the EU abandoned the old data agreement and formally studied the EU-led GDPR. By April 2016, the GDPR was officially released!

It can be said that the efficiency is amazing.

But the same thing happened in the 1990s, when the Internet just appeared, the National Science Foundation (NSF) and NSI hold the core root name server, and the management upgrade of the world's Internet is directly controlled by the United States.

This threatens the security of other countries and certainly does not agree with this situation.

After a series of studies, the EU introduced a rigorous Data Protection Directive to prevent other countries, the United States, from turning their national data in various ways.

In the end, under the leadership of the United States, countries agreed to set up a neutral organization to manage the root domain name servers and distribute the secondary root name servers around the world. This organization is ICANN (The Internet Corporation for Assigned Names and Numbers) Internet Corporation for Assigned Names and Numbers. In 1998, after the establishment of ICANN, it officially took over the global root name server. The secondary root name server also entered Europe and Japan, but a total of 13 root name servers, 9 of which are in the United States, and the most important primary root name server is also in the United States. One in the UK and one in Europe and one in Asia.

By the year 2000, the development of the EU's future Internet technology, Songkou finally signed a "Safe Harbor Agreement" with the United States, allowing US companies to transfer EU data to the United States.

After that, the EU also began a long-lasting anti-monopoly tour. Internet representatives such as Microsoft, Intel and other US giants received successive EU antitrust investigations.

Trump EU is starting to work, where will the Internet go in the future?

In order to be able to seize a certain right to speak in the Internet market, the EU has worked hard for many years. Unfortunately, the Internet in Europe has not been booming. This is also the top of Europe.

Although the dividend of the Internet has not been eaten, negative problems have taken up a lot. Last year, the British Brexit election, under the leadership of the Internet populist, successfully lost control. Leading to the lack of a heavyweight "big brother" in the EU.

In recent years, the frequent terrorist attacks in Europe have also horrified Europeans. The Internet has given us a hotbed of cult development in these new eras, and the EU's rigid system is difficult to cope with the complex Internet environment.

At the same time as the GDPR takes effect, another PNR (Passenger Name Record) record for terrorist attacks also takes effect.

Compared with the stricter GDPR than the imagination, the PNR Directive stipulates data collection under certain circumstances - in order to prevent terrorist attacks in a timely manner, airlines must synchronize user passenger information to relevant departments in a timely manner.

The contradiction between the two bills gives the EU government sufficient initiative, and it will be difficult for Internet companies in the future to reject the government's request to extract data. Going to European Internet companies wanting to get user data may have to work with the EU to launch a new business under the command of the EU's needs.

On the other hand, Trump in the United States is also doing everything in its power to repeal the Open Internet Regulations in order to “save” telecom operators from Internet neutrality and no longer restrict the market with the definition of “infrastructure”. This is also to launch all efforts to develop 5G technology.

After all, in the next 20 years, 5G will be the highlight of the global market development, which will bring large-scale software and hardware upgrades to all walks of life. This requires the introduction of more capital and increased market activity to achieve. The existence of "Internet neutrality" is clearly a great obstacle.

The United States and Europe have acted quickly and demonstrated their attitude towards the Internet. The next step is that the Internet's business model of relying on big data for value-added services should come to an end. After all, it is still the most worry-free to charge the Internet service.

GDPR officially implemented in EU member states, Google and Facebook received 3.9 billion euros and 3.7 billion euros fine

"On the Internet, no one knows you are a dog"

In the past 20 years, the world has become more and more open in private data. Internet companies know all the data of your phone address, friends, friends, and other consumer preferences. You know yourself more than you, and people are walking naked in the street.

Recalling the 20 years ago when the Internet was just beginning to pop, the cartoon on the Internet, no one knows you are a dog, the misplacement between expectations and reality is amazing.

Twenty years ago, even the most senior paparazzi could not grasp all the whereabouts and residences of the popular Tianwang days. Today, 20 years later, the online black market sells the details of any one person everywhere.

Once we sacrificed our privacy and exchanged a lot of benefits, this situation will be completely reversed in the future.

Ten years later, some people will miss all the good and bad today.

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