PConline IT Prism time flies, time flies, and in an instant 2013 has come to an end. After working hard for a year, after completing various tasks, would you consider rewarding yourself by not buying something at the end of the year? Can not afford a large, small not enough high-end atmosphere on the level, just right at home next to the TV is empty, or buy a sound home to feel it ... ... above is a friend around the idea, like Just to do Luo, who knows, just like this, he fell into a deep puzzle: Are there all kinds of audio brands with high-end foreign gas names on the market that are really "real"? So this time the IT Prism is talking about something about sound.
　　 In terms of audio, of course, we need to find a few practical examples to support it. Too high-end brands may not consume too much money, so let's start with the impression that we all have.
Japanese Audio Brand from Zhongshan
　　 For the "landscape" brand, I believe many of my friends who know IT are aware that it is a "false foreign devil" brand, so the following text is used as a retrospective, knowing that friends who have this matter know more about it. Friends who do not understand should carefully consider when purchasing. First of all, to understand a brand, we generally know about it through its official website. Here is a brief description of their official website: “Shanshui has been dedicated to the research and development and production of professional electronic audio products since its establishment nearly 70 years ago. The development has gained global reputation and the audio products of the “SANSUI†brand of landscape include: power amplifier, HIFI stereo, home theater, integrated bar audio and player, audio digital decoder, karaoke sound system, educational audio equipment, etc. Advanced electrical technology, novel appearance, sophisticated internal design and diversified functions, according to the Chinese people's aesthetic concepts and habits, the introduction of cost-effective audio and video products with more advantages."
 　　 One of the pages of the official website is also dedicated to the development of a landscape audio development:
Landscape sound suddenly disappeared after 1993
As you can see, in the course of the sound development of landscape music, which had been very complete in the past, by 1993, suddenly there was a fault. It was like suddenly “sleeping dead†and it was waiting for it to “wake up†and it had already taken place with China. The “close†relationship has also established the promotion organization in Guangzhou and what has been the establishment of the first wholly foreign-owned audio brand enterprise in China. It seems that between 1993 and 2000, there were some major events in the brand of Shanshui. Following an in-depth understanding based on this point, it will be possible to find the truth.
To understand the real situation, it is necessary to go deep into the birthplace of Japan, the birthplace of the brand. The following record is from a field investigation by Xinhua News Agency reporters: The reporter learned from an interview in Tokyo that the Japanese company Shanshui Electric was founded in 1947 and listed in 1961. The stock code is Sansui, a professional audio company that produces audio and video equipment. It was once a famous manufacturer of audio and video appliances in Japan. However, in recent years, the company has failed to keep up with the development of the digital era, and the market has gradually been divided up by the rising stars of pioneering and Kenwood and other audio fields. At present, Japan's Shanshui Electric Co., Ltd. itself has actually stopped producing any audio and video equipment. The "Shanshui" brand audio and video equipment currently sold on the market are all manufactured by foreign companies (oem) and produced by foreign companies in the Japanese domestic market. The audio and video equipment of the "Shanshui" brand can hardly be seen. At present, Japan's Shanshui Electric Co., Ltd. has only 12 employees and its sales in 2001 were only 197 million yen. The company now has almost no assets other than land and is on the verge of bankruptcy.
The landscape brand does have a more glorious past, but it is limited to the period in Japan.
What about the Shanshui Audio from Zhongshan that we can still buy on the market?
First came an official statement: Qiu Xihong, General Manager of Shanshui Digital Technology (Zhongshan) Co., Ltd. and Shanshui AV (China) Co., Ltd., claimed in Guangzhou that Zhongshan Shanshui is a joint venture between Mainland China, Japan, and Hong Kong, including Japan's Shanshui and Hong Kong enterprises in China. Holding 70% (Japan Landscape is through its shareholding in Hong Kong Branch of China). Shanshui Electronics Guangzhou Co., Ltd. is responsible for production, and the site is located in the Guangzhou Free Trade Zone. The research and development and sales organization is Shanshui Digital Technology Zhongshan Co., Ltd., located at the US-China Group in Zhongshan. Each product of Zhongshan Shanshui must be sent to Japan for inspection. After passing the inspection, the Japanese side will issue a notice to allow the products to be produced and sold in China. Sun Yat-sen's high-end products are imported from Japan.
"Japan's big brands" actually piled up in stores, and consumers should be aware of it.
Well, there are of course there must be anti-, to an industry insider's statement: Qiu Xihong's Japanese landscape brand use rights are rented from Shenzhen Ruilian company. The “Japan Landscape†brand was sold by Mr. Akai of Japan to Shinmei Corporation of Hong Kong, China (failed to close). The corporate representative of Shinmei sold it to a Hong Kong business owner who had a Japanese-made desktop speaker in Zhongshan, Guangdong Province. The company in China, the person in charge of the company is a Thai-Chinese who surnamed Cai; Cai was transferred to Shenzhen Ruilian Company (7-year use period); Ruilian Company finally leased the right to use the brand to Zhongshan Ailang.
Summary: Generally speaking, the process of clarifying the ins and outs of the incident is rather tortuous. The above only intercepts the development of Shanshui's audio development. If you want to understand it briefly, you should be able to summarize it succinctly: the landscape that we can buy now. The sound was put up by a sound manufacturer in Zhongshan and leased by the brand. So if you see this brand in the store, you have to keyword it: advertising, Japan, foreign investment, automatic immunity.
U.S. Love Waves in Shenzhen
　　 In that year, Hong Lang, the star of Hong Kong, was invited as the spokesperson. With the numerous "american technologies" and "joint ventures" he had added to himself, he successfully created a high-end atmosphere in people's hearts. Image. We also got a description on its official website: Ailang Audio entered the Chinese market with the top technology from the United States in 1999, and focused on the research and development, manufacturing, and sales of audio and video products, and won the only “China Famous Brand†honor in the audio industry. Ailang owns a 1,200-mu production base, GuoGuo Audio Industrial Park. The market covers mainland China, the United States, the United Kingdom, Hong Kong, Japan and Europe and the United States. The famous loudspeaker manufacturer in Europe, VIFA (Weifa), scan- Speaks, German TAGA, DTS, SRS Laboratories, Dolby Laboratories, and China DRA Digital Technology have established long-term relationships, have independent research and development capabilities for innovative products, and have now obtained over 100 design patents. , continue to introduce a variety of new products, leading the audio and video market trends.
The current advertisment of Ailang Audio is still quite "flattering"
　　 Wow, a large section of introductory texts intercepted on the official website above, and seeing so many names of foreign companies appearing, that this love wave must have been very powerful. Yes, at the very beginning of the market, Love Wave used the name “Ailang Audio†to show its relationship with the United States, and even advertised it: The United States loves waves and let DTS and AC-3 spread to China. However, in fact, on the information registered by the Trade and Industry Bureau, it was stated that: On May 22, 1998, someone applied for the AVLIGHT trademark at the State Trademark Office, but the real applicant for the Chinese trademark “Love Wave†was Shenzhen Zhuoxin Electronics Co., Ltd. The registration date is October 21, 1999 and the registration number is 1326240. The scope of use does not include audio equipment such as amplifiers. Therefore, such acts of false propaganda were of course punished by the local bureaus of industry and commerce, and they were forced to remove the word "United States."
The current love wave is already part of a listed company’s “Guangguang†shares.
　　 However, because some of the Chinese people had bad habits, they also did not give up all the opportunities to become "foreign devils." On June 10th, 2000, they entrusted the agency company to register "AVL Audio International Co., Ltd." in the United States. "On September 7, 2000, it registered the Chinese "Love Wave" trademark in the United States. However, it did not register an English trademark. The right to use the trademark does not include main audio equipment such as power amplifiers. On September 15, 2000, they registered a Sino-U.S. joint venture “Ailang Technology (Zhongshan) Co., Ltd.†in Xiaolan Town, Zhongshan, but none of the directors had an expatriate.
　　 Now, we have not seen the name of “Ailang Audio in America†on the market. After a few years of speculation, Ai Langsheng has slowly become an American. "Chinese", the name of the store opened now is "Ailang Audio" or the name of the company "U.S. and Audio."
　　 Summary: In the brand of love waves, its "American" identity appears time is still relatively short, we can see this as a kind of hype when he started the brand, but the hype is also bottom line, with Fake information to publicize itself is a violation of laws and regulations. For a manufacturer who “steps on the lineâ€, our consumers must pay more attention when they purchase.
Chinese CAV born in China
　　 The CAV brand is believed to have been heard by many friends, and is also foreign. Its introduction on the official website also uses a lot of keywords such as “World†and “Globalâ€. “ CAV Audio focuses on the research and development and manufacturing of audio and video products. And sales for more than 20 years, so far, has developed into an internationally renowned audio brand.Owning an area of ​​200,000 square meters of production base ----Guangzhou Hanlin Electric Appliances, the market covers China mainland, Europe, Japan, North America, Southeast Asia Other regions, well-known speaker manufacturers with Europe, Denmark scan-speak, Germany ACCUTON, Germany ETON, Norway SEAS, US DTS, Dolby Laboratories, etc. The company has established long-term cooperation relationships, has the ability to independently develop innovative products, has obtained more than 50 design patents, and has introduced a number of new products every year, leading the trend of the audio-visual market.â€
Pretty cattle's global architecture network
　　 For such a very cattle audio brand, also has so many patents, or China's brand, is simply the pride of the nation. But is this really the case? We have found an external promotional material for CAV sound years ago. We can see what this excellent Chinese company is like.
Hey, this excellent Chinese company is from foreign countries?
　　 In this publicity material, we can clearly see that CAV is a Sino-foreign joint venture that has opened its headquarters in China because of its attraction to China's economic development. There is also another document showing that CAV sound is produced in France.
CAV's "nationality" is really much, is it a "hybrid"?
　　 For this moment, it was a Chinese company, a brand that was a foreign brand for a while, and a brand that was produced in France in the meantime. I believe everyone would be confused after seeing the introduction. In the end, what is CAV? Now let us give you an answer and follow the industry sources: China's first audio CAV is only used a number of French AUDAX's speaker unit, it is said that "AUDAX class horse," "French design," "European descent "In this case. Especially at the sales site, many sales people are promoting this argument.
　　 Summary: The above description is only three famous “fake foreign devils†audio brands that are well-known in the market. In fact, for the sound quality, we can't just look at the brand to see the sound. Many big brands also have bad products. Many small brands also have one or two classics. The purpose of this article is to tell the consumers in the market. On the other hand, there are many products advertised as overstated, and many are even directly false propaganda. Consumers should pay more attention and be careful when they purchase. They may wish to visit the professional forums before purchasing and ask about the industry. Friends, in order to prevent spending a lot of money to buy a high-end air quality brand goods not board products, after all, the brand can not be used to eat ah.
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