Zhao Zhijun, general manager of Langbin Lighting
[Reporter]: Hello, Mr. Zhao. Thank you for accepting Sohu interview. After visiting this exhibition, how do you feel, have you found something new?
[Zhao Zhijun]: I feel very deeply. Now the lighting exhibition should be called LED application promotion exhibition, and about half of them are LED displays. The trend of LED is unquestionable, and I feel that the situation has pushed us to the point where we must enter the industry. It turned out that we are only paying attention to LEDs, because the whole market atmosphere did not rise, the entire market did not rise, the whole LED because of the high price, I feel that it is only in some key project engineering fields. Now that the market is getting stronger and stronger again, this signal is getting stronger and stronger, and it must be done. In addition, I have seen so many first-line brands today. In the home application, everyone has just started, especially the indoor one is still in its infancy. So I feel that the opportunity is still unlimited, we think it is not too late.
[Reporter]: At the time of the 2008 Guzhen Light Fair, we were still cheering for the first time that the Light Fair had an LED zone, but now that two years have passed, LEDs are already in full swing. As a traditional lighting company, where is the angle of cutting into LEDs?
[Zhao Zhijun]: Still from the aspect of our professional home. This piece is still relatively weak. Some international big brands, they are just getting started. For us, we are an opportunity in terms of strategy. Everyone is on the same starting line. I think we should do this right now.
LED is relatively mature in the field of home applications. The feeling of giving me the chip and the driver, including the overall light effect and color temperature, has gradually matured. Especially at the exhibition, Toshiba Lighting has impressed me very much. His lighting effect is very good. . In addition to the east to the east, there are big companies like Philips and Osram, which are still leading in this one. We cut into the LED, or positioning it in the application promotion.
[Reporter]: LED now feels more outdoor, more decorative, truly indoor lighting, functional lighting is still relatively small.
[Zhao Zhijun]: It can be clearly felt that the whole LED is now a trend, and the alternative light source is absolute. This is already true. We can feel the fire of this lighting exhibition? We can clearly feel the international trend, especially the trend of some developed countries in Europe and America. Energy conservation and environmental protection is a theme. Their residents have the ability to consume and have a certain market. The domestic market is now basically limited to the government project, which means that the actual consumer use of LED is still relatively small, mainly expensive, but also conceptual issues.
[Reporter]: As a traditional lighting company, what kind of challenges do we face, how to adapt to this change?
[Zhao Zhijun]: We have no pressure. The lighting market itself has a very large capacity. Now the entire construction project is affected by the new real estate policy in the country, but the impact is not big, and the overall demand is still increasing. After these several exhibitions, LEDs give me the feeling of spurt development. You don't seem to be out of date, but this is just our feeling, and it really shows up in the market for at least 3-5 years. China is still a market dominated by the countryside. We can only feel that the trend is like this, and the pressure does not feel much.
LED is mainly used in China, and the threshold is very low. It can be expected that the competition is very fierce. Even if we enter, now we feel that there is a feeling of making money and not making money. There are not many good companies. However, under this development trend, we still have to get involved in this industry. If you don't do it, you will fall behind. If you do, you will be beaten. Although you may not have much sales, it is not too big for the company. . Because the entire lighting industry covers a very wide range, the division of labor is now very fine, we can only make it fine and refined in our own field. In the home lighting section, we can apply a series of LED products to the home lighting. I think this is the most urgent. For example, the light source type, like the ceiling light, the downlight, etc., is imminent. I believe that the light fair in October, our products will come out.
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