The three major operators: The national SMS delivery volume of the Spring Festival was 11.6 billion, down 16.9%!
Recently, according to the data of the Ministry of Industry and Information Technology and the three major communication operators, from January 27 to February 2, 2017, that is, during the Spring Festival, the national mobile Internet traffic consumption was 25,901,000 G (equivalent to 259,000 TB), which is 2016. 2 times the year. In the mobile Internet and 4G era, with the consumption of large-scale mobile games, high-definition video, and network voice, the traffic consumption of smartphone users has grown rapidly.
At the same time, driven by multiple factors such as the decline in traffic tariffs, the promotion of special discount packages in the Spring Festival, and the Internetization of the New Year's Eve, on the New Year's Eve, mobile data traffic consumption was 35.98 million GB, an increase of 88.4%. Especially at the beginning of the New Year's Day, with the progress of the mobile Internet application, mobile data traffic ushered in a peak, and mobile data traffic consumed 39.9 million GB on that day.
It is worth noting that for China Mobile, China Unicom and China Telecom, the traffic business has become the main source of revenue. In this context, the traditional short-message letter and telephone dating style dropped significantly. During the Spring Festival holiday, 7 days, the number of mobile SMS messages sent nationwide was 11.6 billion, down 16.9% year-on-year. That is to say, the amount of text messages sent is still huge, but the downward trend is also unstoppable. Especially on New Year's Eve, the number of text messages sent was 3.19 billion, a drop of 32.8%. In addition, the total length of outgoing calls for mobile phones has reached 64.7 billion minutes, a year-on-year decrease of 11.8%.
At present, for SMS, many smartphone users may not send a few in a month. In the 4G packages launched by China Mobile, China Telecom and China Unicom, it is often emphasized how many GB of traffic is reached, at most, how long is the national call time, instead of giving hundreds of text messages as in the past. Moreover, the price of SMS has barely changed in recent years, or 0.1 yuan / article.
Finally, of course, this does not mean that text messaging is already useless. For the three major operators, banks and other enterprises, because the text message is formal, it is suitable to send more important notices. When registering an Internet account such as Alipay, the text message also becomes a channel for accepting the verification code. Moreover, after shopping for Internet e-commerce such as Taobao and Tmall, SMS is also a common way of express notification. All of this means that the text message will not disappear for the time being.
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