On April 10, 2013, Shanghai – F1 Grand Prix Competition Day: The atmosphere of the audience warmed up. In addition to the amazing racing cars, there was a deafening sound everywhere, and the air was filled with the roar of the engine. Sound waves, sights and passions are intertwined. With this unique blend, Infiniti Red Bull Racing teamed up with Sennheiser in the 2013 season. Sennheiser has been designated as the first official audio supplier to provide professional audio solutions for depot reporting and driver access, as well as equipment for DJ consoles in the prestigious Paddock Club VIP box. The two sides will first cooperate in the Shanghai event, and Sennheiser will provide a unique DJ-specific equipment for China's top DJ Yang Zhenlong (Jamaster A), and will also launch the Sennheiser MOMENTUM headset special edition.
The Infiniti Red Bull Racing team has won the championship in the Formula One World Constructor's Championships for three consecutive years, with an invincible car and the hottest rivals Sebastian Vettel and Mark Webber. Unlimited innovation, sophisticated manufacturing processes, eager pursuit of excellence and determination to beat all opponents – all these qualities are concentrated in the Infiniti Red Bull Racing team. Similarly, Sennheiser, which is at the forefront of high-quality audio, has been untouched for 65 years.
Sennheiser will be the official audio supplier for the team for the first time while the Infiniti Red Bull Racing team is racing to win the game, providing superior audio support. Team manager Christian Horner will use Sennheiser's audio equipment when reporting on behalf of the team. At the same time, in order to make the audience more aware of the atmosphere of the event, Sennheiser will provide 2000 wireless microphones for use in the Paddock Club VIP box.
For F1, a good start is crucial: Sennheiser and Infiniti Red Bull Racing will start a new partnership during the Shanghai Formula 1 Grand Prix from April 11th to 14th. Sennheiser will provide a very unique DJ-specific equipment for Chinese superstar Yang Zhenlong, which will bring surprises to the audience. Yang Zhenlong uses Sennheiser equipment to perform for the audience at the entrance of the stadium. Later, Yang Zhenlong played music for the VIPs behind the scenes in the prestigious Paddock Club VIP box and played the disc on the DJ console provided by Sennheiser, only for the relevant participants. At the European event, which took place in Barcelona on May 12th, special guests of the Infiniti Red Bull Racing team will also enjoy professional sound at the prestigious Red Bull Energy Station. The Red Bull Energy Station will be equipped with Sennheiser's wireless microphone system.
The two sides will collaborate on a number of exciting projects throughout the quarter to bring the sound and feel of the Infiniti Red Bull Racing team to a new level. The first new product to be announced is Sennheiser's specially-designed Infiniti Red Bull Racing Special Edition with its highly acclaimed MOMENTUM headset featuring the team's color and team logo. MOMENTUM comes from the Sennheiser style selection, using precious materials and a combination of Sennheiser's long-standing expertise in high-fidelity sound. This limited edition headset is intended for exclusive use by the team and its special guests. Other Sennheiser flagship products such as MOMENTUM and HD 800, HD 700, IE 800 headphones and 9000 wireless microphone series will be on display in the Paddock Club VIP box at designated events.
Sennheiser Global Sales President Paul Whiting said: "Sennheiser is committed to excellence and innovation, and has always been committed to providing top-quality sound. We are honored to work with the Infiniti Red Bull Racing team, and this is the best way to demonstrate the value of Sennheiser today." Sennheiser Peter Callan, President of Consumer Electronics, explained: "As with F1, Sennheiser's new MOMENTUM headphones incorporate the relentless pursuit of excellence into the coveted fashion style, fully embodying the same spirit of the team of the Infiniti Red Bull Racing team." Infiniti Red Horn team manager Christian Horner said of his relationship with Sennheiser: “Innovation, passion and performance are the driving forces that drive us forward in all aspects of work. Sennheiser also upholds these same values ​​and has been promoting sound technology for 65 years. We are constantly developing new breakthroughs. This is why we are very happy to work with Sennheiser.