In fact, the smart appliances that first appeared in the newspapers began with smart TVs, and then gradually spread to white goods such as refrigerators, washing machines, and air conditioners. The reason is that white electricity is not particularly "smart", or the actual experience of smart white electricity is not particularly "intelligent." Different from smart TV with Android system, the most common way for smart white TV to appear is to integrate wireless technology such as tablet PC and wifi into white home appliances. Users can remotely control home appliances through smart terminals such as mobile phones.
Taking the refrigerator as an example, at the IFA exhibition in the outbreak of the smart refrigerator in 2012, domestic refrigerator giants have launched their own smart refrigerators. The so-called intelligent functions are nothing more than functions such as remote control and personalized recipe push, so they are degraded. "Tablet + refrigerator = smart refrigerator". At the same time, the sales price of more than 10,000 yuan has made the smart refrigerator criticized.
Haier transparent smart refrigerator
However, this does not block the enthusiasm of the major refrigerator companies, intelligent technology and functions are constantly evolving, monitoring and sensing technologies such as “food monitoring and managementâ€, “expired alarms and procurement reminders†are also added to the smart refrigerator, and the functions are increasingly Perfect, but there is no substantial innovation to make smart refrigerators still lack practical application scenarios, so that the intelligent function of the refrigerator is once again reduced to “chicken ribsâ€.
During the period, the price of CHiQ smart refrigerator released by Meiling in 2014 has been greatly reduced, but it is still higher than the ordinary refrigerator of the same level. In response to the market, the sales of CHiQ smart refrigerators are all flat, which is disappointing.
Meiling CHiQ is a series of five smart refrigerators
Even so, smart refrigerators are still the smart pioneers in the field of white electricity. Other smart washing machines and smart air conditioners are basically at the stage of conceptual products, and they do not enter the sales market at all.
In this case, why should the white-and-white enterprises come to the front to "gamble"? There is no reason for this. From a long-term strategic perspective, the prospect of “smart home appliances†is bright; and in such a low market environment, this is a “no way†approach: “smart†is a white-electric enterprise that lacks attention. The high-end transformation is one of the few "breakthroughs".
Lack of smart home such a systemic environment, no practical and very humanized intelligent features, coupled with not affordable prices, in 2015, smart white power is still difficult; in 2015, I also hope smart white The smart experience is no longer "chicken".
In addition, the thinking that is limited to focusing on smart home appliances is undergoing qualitative change. The smart home platform is the “land of battle for the military†in 2015, because in the future smart home “gameâ€, smart home appliances are only a terminal for intelligent living in the system; From the perspective of the overall view, building a smart home platform for smart home appliances, and taking the lead in arranging the smart home blue ocean market is the more critical "down".
LG HomeChat Smart Home
Imagine if a monopolistic "smart home platform" emerges, then companies that produce smart terminals, including home appliance companies, will actively or passively become "followers" and "followers" of the platform, so whether it is Home appliance companies that entered early, or Internet companies that are eye-catching, are all "coveted" in the smart home market. Among them, the actions of industry giants are particularly attractive, such as Google’s acquisition of Nest, the “QQ IoT†launched by domestic IT giant Tencent. Wait. However, from the current point of view, it is still unclear who the deer will die.
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