From manufacturing to creation, Chinese companies are conquering the global market with continuous technological innovation. In the "World's Most Innovative Enterprise List" released by the world-famous commercial media "Fast Company" in February 2018, 10 Chinese companies such as Haier, Tencent and Ali are on the list, and the global home appliance industry has the first technological strength. Haier has been selected for this third time.
As China began to actively participate in global competition, home appliance companies have made efforts in the field of technological innovation. However, in addition to self-proclaimed home appliance technology, what remains? The strength of science and technology is not strong, obviously it cannot rely on the self-definition of enterprises, but should be objective. Angle, judged by third-party companies or standards. As the most well-known Chinese home appliance brand overseas, Haier has been selected as the “World's Most Innovative Enterprise List†for three consecutive years, proving that it has been at the forefront of global technological innovation after years of accumulation.
Below, we will look at the three aspects of international influence, national recognition, and user selection to see how Haier's original technology is first.
International influence: Haier's innovation strength is recognized worldwide
In 2016, China issued the “National Innovation Driven Development Strategy Outlineâ€, proposing to enter China into an innovative country by 2020. In the “2017 Global Innovation Index Listâ€, China’s ranking rose from 25 in 2016 to 22, making it the country with the highest innovation index among middle-income countries.
The main body of technological innovation is the enterprise. Under the guidance of the country's science and technology innovation strategy, in the face of an increasingly fierce global competitive environment, Chinese companies' innovation awareness and innovation capabilities are constantly increasing.
In many global lists that reflect the ability of enterprises to innovate, the number of Chinese companies is increasing, and the rankings are getting higher and higher. For example, in the 2017 “World Brand Top 500†list compiled by the World Brand Lab, there are 37 Chinese short-listed companies. Haier and the State Grid and Tencent are among the top 50 list.
Haier was selected for the second consecutive year in the “Top 100 List of Innovative Enterprises in Mainland China†selected by the global intelligent information service provider Ke Ruiwei. In the 2017 list, the four indicators of “inventor total amount, patent authorization rate, globalization, and influence†were used as the evaluation criteria, and the top 100 innovations were divided into four echelons. Haier and Baidu, Alibaba, Tencent, Huawei, Lenovo and other well-known enterprises together ranked first echelon.
In the "World's Most Innovative Enterprise List" released by the world-famous commercial media "Fast Company" in February 2018, Haier, Tencent, Alibaba and other 10 Chinese companies were strongly listed. Among them, Haier is the only home appliance company among the top 10 in the list of the world's most innovative companies in 2018.
In fact, some Chinese companies with strong innovation have become the target of global competitors. For example, only Haier, Casa Di's fluorine-free energy-saving refrigerators, French-style refrigerators, and all-space fresh-keeping refrigerators have been imitated by opponents for 22 times; Haier's original technology has been imitated by competitors up to 112 times. In the world's first, imitators, in addition to Chinese local enterprises, also include companies from the United States, Germany, Italy, Japan, South Korea and other developed countries.
It can be said that technological innovation has become China's national will and the common action of the whole society. The rising scientific and technological innovation strength has enabled Chinese enterprises to have the confidence and capital to compete on the global stage.
National recognition: Haier sample of Chinese enterprise innovation
Despite the continuous improvement of China's innovation strength, we must also see that there is a generalization phenomenon in the current "innovation". Many people still lack in-depth thinking about what innovation is and how to innovate.
From the perspective of economic development, the "innovation theory" proposed by economist Schumpeter is the most representative. He believes that the main body of innovation is the enterprise, which mainly includes five major forms: product innovation, technology innovation, market innovation, resource allocation innovation, and organizational innovation.
Around these five aspects, the technological innovation strength of Chinese enterprises is more intuitively reflected in vertical fields such as home appliances and communications. For example, as the first brand of the world's largest home appliance brand for 9 consecutive years, Haier has four key indicators for measuring the strength of scientific and technological innovation in the “patentâ€, “standardâ€, “industrial design†and “national-level scientific and technological recognitionâ€. The first and the obvious distance between the second and the second.
In terms of patents, the “invention patent†that best reflects the quality of patents, Haier accounted for 61.2%, the second place accounted for only 37.9%; overseas patents, Haier number nearly 9000, is the most overseas Chinese appliance company, It is nearly double the number of 5,072 items in the second place.
In terms of standards, Haier has participated in the revision and revision of 56 international standards, and proposed 90 international standard revision proposals. It is the Chinese home appliance enterprise that participates in the revision of international standards. At the same time, Haier also occupies 80% of international home improvement proposals and international standards experts.
In terms of industrial design, Haier has won 107 awards in the most authoritative iF and redot awards, and the second place has won 87 iF and redot awards.
In terms of the National Science and Technology Progress Award, Haier has won a total of 14 awards, including the industry's only one first prize, while the second and third won a total of five awards.
If we use Haier as a benchmark, we will find that compared with some Chinese companies that have already been at the forefront of technological innovation, there are still many enterprises that have considerable deficiencies in their perception of innovation. In practice, self-promotion is greater than innovation practice. Mainly reflected in: First, passive innovation, lack of strategic vision, initiative and change ability, only willing to follow the giants to do simple imitation; Second, invalid innovation, not close to the user's real use scenarios and needs, still addicted to closed-door R & D, it is difficult to obtain the favor of users; Third, the concept of speculation, using too advanced technology, concepts for marketing hype, although the short-term benefits, but the overdraft market practices have damaged the entire industry.
In the long run, if Chinese household electrical appliance enterprises want to make great progress, they must do basic work in the field of real innovation, instead of relying only on increasing investment and expanding R&D teams to fill the facade. After all, technological innovation is doing well, the market See the most clearly with the user.
User choice: Haier has become the first choice for users worldwide
At present, Haier, Huawei and BAT represent the highest standards of home appliance industry, communication and Internet technology innovation. These outstanding companies have their own unique innovative practices and experiences, but they also share a common characteristic: both products and technology are recognized by users around the world.
Taking Haier as an example, on January 1, 2018, the report released by Euromonitor International, the world's authoritative market research organization, showed that Haier continued to top the list with a 10.5% brand share in the global large-scale home appliance market data survey in 2017, for the ninth consecutive time. Reelected the world's first. In today's increasingly diversified consumer market, Haier's 9 consecutive championships are the choice of users from all over the world.
On the eve of 2017AWE a year ago, Haier released the global strategy of the six major home appliances brand, and formed the world's first home appliance cluster with Haier, GE Appliances, New Zealand Fisher & Paykel, Japan AQUA, Casa Di, and the commander. In just one year, global users gave their answers to Haier’s new strategy with their own choices.
In North America, GE Applicances' market share of 27.9% is the first place; in New Zealand, Haier and Fisher & Paykel account for 42% of the market share; in Japan, AQUA accounts for 75% of the commercial community washing machine; in Europe; Haier refrigerators have the highest selling price in the largest appliance stores; in Russia, Haier's three-door refrigerators have become the favorite high-end home appliance brands for locals; in India, Haier's market share of BM category refrigerators that are frozen under refrigeration is 70%.
Behind the global user's first choice, Haier's global open innovation system has played an important role. Specifically, Haier uses the world's top 10 R&D centers as the foundation and tentacle, connecting millions of resources around the world, and taking users' needs as variables, that is, where the users are, and the top 10 R&D centers will connect with local R&D resources. Form a 10+N model of user-led technological innovation. Haier has also established the world's first enterprise-initiated technology innovation community. The interactive resources involve 98 fields, and more than 5,000 related experts have realized the globalization of expert resources.
Haier's 10+N model of technological innovation has formed a global open innovation pattern, constantly attracting high-quality talents and resources to participate in the innovation process, and has thus become a leader in the global home appliance technology.
Nail Technology believes that no matter what kind of innovation form, its fundamental purpose is to enhance the user experience, and the highest embodiment in Haier is the user-centered "one person in one" strategy. Global R&D, intelligent customization, and platform empowerment, Haier’s “general command†of open innovation practice is actually users, and they can all see the traces of user-driven.
From the perspective of the country, the national innovation system, the forefront of an innovative country, and the establishment of a world science and technology innovation power, the national goal of technological innovation is concrete and grand. In the future, China needs to emerge more benchmarks for technological innovation such as Haier, Huawei, Ali, and Tencent to support the rise of big countries and the reshaping of the world competition.
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