Everyone wants to be the hero that everyone admires, and water purifiers are no exception. It can be said that water purifier enterprises must become "heroes" and learn to recognize the current situation. Only by recognizing market demand, consumer demand and brand demand can we adjust the enterprise development strategy according to the overall demand.
In the water purifier industry today, with the improvement of people's income level, consumers are no longer stuck to the price of water purifiers, and the after-sales service of brand water purifiers is increasingly occupying an important position in the hearts of consumers.
"Price war" is not flattering
The price war is no longer the object of consumers' favor. Some surveys show that when choosing a water purifier, 58.97% of netizens prefer “price is moderateâ€, the proportion of “after-sales service†is 16.67%, and “design trendy†accounts for 10.26. %, "big brand" accounted for 14.1%. It can be seen from the above data that the long-term low-level competition and price war in the water purifier market have formed the price orientation of the water purifier consumer market. Although low prices are often more easily favored by some consumers, the quality of the water purifiers in the workshop often attracts many dissatisfaction from consumers. Many netizens have expressed their opinions on the website, and the uncertainty of the water purifier workshop has brought many consumers' distrust. Many consumers, after choosing a low price, often sacrifice the services they deserve and do not enjoy the fun of high-quality water purifier products.
The person in charge of a water purifier believes that the water purifier in the workshop is particularly prone to disputes, and the contradiction is difficult to resolve. Whether it is the quality of the water purifier or the overall design, it is difficult to meet the current consumer's pursuit of the quality of the water purifier product. From the perspective of long-term development, the "price war" is not conducive to the sound development of the water purifier market, and the market potential of the brand water purifier will have a huge room for growth.
Brand water purifier expansion
In the face of fierce competitive price wars, experts believe that the core competitiveness of brand water purifiers is not in price. The real brand water purifiers mainly seek harmonious home life in terms of service, design, concept and humanities. Many water purifier companies have stepped out of their own path in the gradual exploration and have been recognized by more and more consumers. Although the water purifier small workshop has been vying for the edge market in a "price war" way, it is an indisputable fact that the brand water purifier has become the mainstream of market consumption.
In order to consolidate its strong brand position and increase marketing efforts, many water purifier enterprises have adopted a multi-pronged approach in channel construction, channel layout, hard terminal construction, soft terminal construction, team building and supervision and evaluation system. The strength of the enterprise platform. In the face of good market prospects, many home industry insiders have shown optimism. The value of the water purifier brand cannot be drawn by the price factor. The brand water purifier enterprise must grasp the pulse of the market and strive to innovate and win better market opportunities.
The lack of brand strategy will still restrict the healthy and rapid development of some water purifier enterprises for a long period of time, which naturally restricts the domestic market operation of water purifier enterprises.
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