On the evening of March 30, Shenzhen Konka A (000016) officially released the 2017 annual report. The company's overall operating income in 2017 was 31.228 billion yuan, an increase of 53.84% over the same period of the previous year; the net profit attributable to shareholders of listed companies was 5.057 billion yuan, an increase of 5185.74% over the same period last year; earnings per share was 2.100 yuan.
According to industry analysts, the primary reason for Konka's outstanding performance lies in the upgrade of the development model and the reform of the mechanism and system implemented in recent years. Say goodbye to the traditional profit model relying solely on hardware, Konka redefines the development model of the enterprise from three aspects of "hardware + software", "terminal + user", "investment control + finance", and has achieved good results in various business fields Results.
For example, in terms of "hardware + software", Konka has deployed the field of artificial intelligence very early, and launched a smart cloud TV in cooperation with the China Household Electrical Appliances Association to meet consumers' needs for sharing and communication and expectations for convenient home services. In addition, Konka also improves cost control and resource control through supply chain management, Internet operations, Internet of Things layout and other "soft power" to promote performance growth.
In fact, not only Konka, but also enabling home appliance manufacturing through technologies such as artificial intelligence, has become an industry trend. Zuo Yanque, general manager of Zhongyi Kang Brand Center, said that more and more manufacturers have gradually applied the ideas of smart homes and smart homes into reality through the application of artificial intelligence and other technologies. Home appliance companies and Internet companies coincide with each other in controlling the future, and the organic combination of both parties will do more with less. The realization of artificial intelligence requires a deep understanding and continuous cultivation of the industry by the home appliance manufacturing industry, as well as new perspectives, new technologies and new models of Internet companies.
It is worth noting that Konka's white electricity business performed very well this time. In 2017, the annual revenue was 1.737 billion yuan, an increase of 2.1% year-on-year. Against the background of rising operating costs in the field of white goods, Konka insists on implementing product leadership strategies, optimizing product lines, and improving product structure. Its large-capacity refrigerator 628L, pesticide-free refrigerator, cosmetic refrigerator and other products have had a certain influence in the market. At the same time, Konka has also improved its channel structure, making it steadily improve its sales in e-commerce channels.
Zuo Yanque analyzed that currently, leading white goods companies are actively adapting to consumption upgrades and constantly adjusting and optimizing product structure. In order to achieve sales targets, home appliance manufacturers and retail companies mainly need to rely on mid-range popular models, because the largest sales volume of home appliances is the backbone of the entire home appliance market. This path of consumption upgrade is reflected in: With the passage of time, the quality of products at the same price is being added, the quality of the products is getting better and better, the functions are more professional, and they can bring more added value to users. The functional modules and designs originally put on high-end models were gradually expanded to be used on popular models, such as self-cleaning of air conditioners and formaldehyde removal functions of air purifiers. Make today's consumers enjoy better quality products at the same price as before.
Innovation is the magic weapon for the home appliance industry to adapt to consumption upgrades. It is understood that Konka continues to increase R & D and innovation efforts, improve product quality, and through the reorganization of the manufacturing base, the color TV production capacity and marketing volume are reasonably matched. At the same time, Konka has innovated its development model through mechanism reform, integrating the original multimedia business department, overseas business department, color TV business department, etc. into the multimedia industry headquarters, forming a large business group with TV and display products as its core. On this basis, Konka also started the corporate operation of the multimedia business, through the independent Shenzhen Konka Electronic Technology Co., Ltd., with the team's performance evaluation and incentive mechanism to enhance business competitiveness.
Through a series of measures such as enhancing "soft power" and promoting industrial parks, Konka, with the oath of "reshaping the former glory", can achieve continued healthy operation in 2018 and return to the first camp of the color TV industry, which is worthy of our expectations.
Longkou Libo Insulating Material Co.,Ltd. , https://www.liboinsulation.com