In the field of Internet of Things, there is an industry that can stand firm in the dangerous living environment, stand out from the crowd, and have the trend of becoming more and more brave. This industry is -- security. You must ask why? What advantages does it have and become one of the targets of the favor? ?
If you ask questions about the status quo of the Internet of Things, I believe that practitioners in different fields, different industries, and different positions will suffer from 360° without a dead end. Among them, the common problems are: severe fragmentation of the scene, slow process of technical standardization, low technical and demand matching, or even creating “pseudo-demandâ€, frequent data and network security attacks, high price and high cost, and difficult policy environment. Long return on investment and unclear business model...
These problems from various dimensions such as technology, application, policy, capital, and business model have seriously hindered the progress and effectiveness of the industry's Internet of Things projects. Many Internet of Things companies have escaped this thunder, but accidentally slipped into the pit. ... However, there is an industry that stands out from the crowd and can stand firm in the environment of the Internet of Things that is so dangerous. It is more and more courageous. The industry is -- security.
You must ask, why is it? What advantages does it have and become one of the targets of the favor? ? From the above several perspectives, this paper analyzes the reasons behind the trend of security video take-off and the potential of competing for the next major event in the Internet of Things.
one,First of all, the foundation for security video to be strong is that it is just needed. After countless demands, applications, and patterns are spurred by time and falsified by practice, the advantages and strengths just needed are highlighted.
We know that the Internet of Things is not something new, fresh, or even fresh. Therefore, most of the “demand†that was born by the Internet of Things is difficult to gain a firm foothold. Instead, the basic needs stemming from human survival, life, production, and work have proved to have greater market potential.
Peace is the survival appeal of mankind for thousands of years. Surveillance is a tool and means that urban managers have been pursuing to solve public safety problems, improve the convenience of community experience, optimize traffic levels, and improve the efficiency of emergency handling. Therefore, when the spring breeze of the Internet of Things blew, this seed with full hope will sprout and thrive.
two,Security is operated by the government (mai) (dan), enterprise participation, is the cooperation mode of B2G/B2B. Compared with some industries that are still struggling to find out who pays, it is a good way to bypass the business model problem and win at the starting line. .
A necessary greenhouse environment is needed for a technique to grow from the germination stage to the maturity stage. We always give some privileges to those hopeful stars, so that their hopes and visions have objective conditions that can bloom. The value of the Internet of Things and big data is gradually recognized, and the IoT industry solutions that are dedicated to helping the transformation of the traditional industry are constantly evolving. However, when industry customers repeatedly appreciate your plan, they are reluctant to sign a contract. You must also know the worries of your customers – either the high cost of the previous investment and the uncertainty of the short-term gains; or the unrealized way of realizing the new plan data, which is undoubtedly hidden. This problem is particularly evident in the B2C field.
However, Tianzhi’s proud security video does not have to worry about “none homeâ€, government-led, special fund support, end-users’ favorite, and business model is very clear. Therefore, although the security industry chain is long and heavy (here mainly refers to the weight of data rights and the structure of the participants), enterprises can still remove the risks and burdens and go into the air. In other words, the biggest platform risk and hidden form are in the government. Body.
three,The policy environment is stable for a long time. After all, the Internet of Things is a comprehensive rendition of many cutting-edge technologies, or new technologies or new scenarios or new models. It is inevitable that there will be ahead of the policy. The interaction between this "new" and policy is very subtle.
It is possible for new things to be dragged, contained or restricted by policies. In fact, in the field of Internet of Things, there are fewer policy drivers and more people are being restrained. Think about the shared bicycles that are restricted to be placed, the network car that gets more and more difficult to get a paper certificate, the low-power wide-area network that kicks out the spectrum usage rights... Security video dreams will laugh out loud.
The construction of a safe city recommended by the government is a big concern for people's livelihood. It is also related to the KPI of political achievements. The government not only contributes money, but also actively promotes the formulation of favorable policies to attract high-quality security enterprises to join. Although the Internet of Things as a whole has received policy support, the strength is still... no harm without harm.
four,The application scenario of security video is clear and clear, and the requirements and solutions are standardized. The requirements of different regions, different objects and different stages are roughly the same. As a result, the gap between the industry and other application scenarios with severe fragmentation features has opened up.
As mentioned above, security and surveillance are an “original demand†for all subjects in the city, so its outline is also polished very clearly. We have heard too many stories about the fragmentation of IoT scenarios, which not only led to the powerlessness of the supporting solution, but also hindered the process of scale-up. The industrial scene is a typical example. Even if it is a set of excellent schemes and similar scenes, it should be refined according to the adaptation requirements. However, the demand for security monitoring is characterized by the "anti-Internet of Things" type of large granularity. Wide-area acquisition, high-definition camera, high-speed transmission, and accurate recognition are standard and high-grade. This direction has basically not ran. Its simple appearance has become an excellent advantage for the large-scale replication of security video and rapid advancement.
In addition, behind the launch of the security video industry, it is the joint support of several core technologies of the Internet of Things. Analysis of the security video industry chain, we found that from the end to the tube to the cloud, as well as the self-iteration and innovation of the top artificial intelligence technology, are silently assisted. These technologies include high-definition video, 5G communications, cloud platforms, image processing, deep learning, and more.
The artificial intelligence processing of images and videos is the most optimistic track for the commercialization of AI chips, and it is also the best opportunity for players to overtake in corners:
In security video applications, there are two ways to implement AI chips:
The first is called the front-end solution. The AI ​​chip is placed in each camera, the data is processed in real time, and then output to the back-end server. The second is called the back-end solution. The AI ​​chip is placed in the back-end server and will be all The raw data is summarized here and analyzed centrally.
Fifth, look at the development of end-side image sensors and AI chipsWith the development of intelligent video analysis and automatic recognition technology, video perception will become the most important and mainstream means of perception. Network cameras and analog HD cameras will become the most important security video surveillance devices. Its core components include image sensors and IPC SoC chips. The following is a brief introduction to the IPC SoC landscape.
According to the HIS research report, from 2013 to 2018, the IPCSoC chip shipments have a compound growth rate of 55.9%. This SoC chip track that integrates intelligent analysis and network transmission has already gathered, Texas Instruments, Anba, and Enzhi. Pu, Sony, Tewei, Samsung and other traditional strong and strong, Huawei has also entered a strong position.
Many well-known security companies in China are using NVIDIA GPUs, Hikvision uses NVIDIA GPUs and JetsonTX1 platforms, and NVIDIA's "Smart" series of NVIDIA TeslaP4 GPUs, supported by Yushi Technology Cloud Intelligent Analysis Server 80 NVIDIA JetsonTX1 processors.
China now imports more than 250 billion US dollars of chips every year. The core chips of major electronic products such as computer CPUs are heavily dependent on imports. In the future, the field of artificial intelligence will have serious security risks if it is developed and applied based on foreign chips. If there is a back door at the chip level, the consequences will be disastrous.
However, it is worth mentioning that Huawei has injected a strong shot into the domestic chip team at the security video track. In just one year, the domestic IPCSoC chip market share was increased from 37.3% to 64%, and Texas Instruments was pulled down. In the current IPC SoC chip market, HiSilicon is a big one. And Huawei's ambitions for security video not only do this, but also launched several 4K HD cameras that support the H.265 core algorithm, and its product line has quietly moved from the background to the front. Therefore, the industry’s statement that “Hai Kang’s Huawei must have a battle†is indeed straightforward.
Sixth, look at the application of AI in the video cloudThe promotion of intelligent cameras is the general direction of future research applications and the cornerstone of achieving a safe city. Deep learning and intelligent analysis make security monitoring truly intelligent, with self-learning and adaptive functions, and can automatically learn and filter according to different complex environments. For example, through face capture and recognition of the entrance and exit channels of people in major cities, the city's massive face feature database can be established, and the public security information resource database can be docked to provide early warning and real-time warning for terrorists and criminals. dynamic. This will greatly improve work efficiency, save resource costs, and shorten the crime detection cycle. Another example is that in the huge video data flood, things with different attributes are retrieved, labeled, and identified to achieve the purpose of rapid positioning, fast retrieval, intelligent classification, and even accomplish tasks that cannot be completed by human energy.
Seven, in addition to the AI ​​blessing, 5G communication will also provide a fast channel for more stable security video5G "unparalleled speed" will become a hotbed for large connections, high bandwidth, and video processing. Speaking of this, Huawei has taken advantage of the big cake of security video. These technologies complement each other and inspire each other. The application of security video can provide a virtuous circle for various technologies of the Internet of Things.
Eight, security video industry chain maturity is high, the aggregation effect is obviousAt present, the security industry is still a market dominated by the needs of the government and large enterprises. Under the model of cooperation between Chinese government and enterprises, intelligent security is at the forefront of the world. The distribution of China's video surveillance market has been initially determined. Hikvision and Dahua shares account for half of the country, followed by Huawei, Yushi Technology, Tiandi Weiye and Hangzhou Keda. Most security small and medium-sized enterprises have entered the phase of reshuffle, from 8,500 to 7,000.
Recently, the giants' financial reports in 2017 have been revealed, and their eye-catching achievements are also a testament to the maturity of the industry chain:
Hikvision: R&D investment, innovative business become a bright spot, gross profit margin continues to improve, leading Hengqiang
Hikvision's 2017 annual report shows that the company's total operating income was 41.905 billion yuan, an increase of 31.22% over the same period of the previous year; the net profit attributable to shareholders of listed companies was 9.411 billion yuan, an increase of 26.77% over the same period of the previous year. The company's overall gross profit margin in 2017 was 44.00%, an increase of 2.41% compared with the same period of the previous year.
Dahua shares: 2017 performance is in line with expectations, expecting AI new products to gradually increase in 2018
According to the report, Dahua's 2017 operating income was 18.844 billion yuan, an increase of 41.38% over the same period of the previous year; net profit was 2.378 billion yuan, an increase of 30.33% over the same period of the previous year. Dahua's R&D continued to maintain high investment. In 2017, R&D investment reached 9.49% of sales revenue, which enabled the company to maintain a strong technological innovation capability.
IX. Security video application scenarios span the two major categories of B2B and B2C, and the future will become an early practitioner who runs through the two major IoT applications.The traditional security industry is undergoing disruptive changes, and its reach has extended to areas such as transportation, home, education, medical care, and urban-level applications. It has gradually formed emerging markets including intelligent transportation, smart home, safe city, security + civil air defense, and security cloud. The market, B2B and B2C two Internet of Things categories are very imaginative. Here is a brief introduction to B2C applications such as smart homes and smart buildings.
The IoT business functions of smart homes in security applications include: remotely linked smart locks, wireless intelligent management of important assets, remote monitoring of pets, wireless infrared detectors against illegal intrusion, wireless gas detectors against gas leakage, and defense Wireless smoke fire detectors for fire damage, etc.
The intelligent security of buildings is a great thing. For example, according to the statistics of the National Security Center, many cities have begun to adopt the Internet of Things technology security system for new security windows. Unlike the traditional fence-type security window, it has a "stealth" feature and is covered with various sensors to connect with the community security system monitoring platform. Once the wire is struck or cut, the system will immediately alarm. This new type of security window is aimed at burglar-proof colleagues, and it is also convenient for residents to escape and seek help.
As we all know, there are huge gaps between the two types of scenarios of the Internet of Things B2B and B2C. Not only are the requirements of the application scenarios different, the value of the collected data is different, and the realization mode is different. However, for IoT enterprises with strong comprehensive capabilities, they must have the ability to take advantage of both B2B and B2C scenarios. This will not only facilitate the opening of the scenario, but also facilitate the unified management of large connections. Interaction value.
X. The video security industry has invested heavily in research and development.In an environment where data security is valued globally, the importance of independent research and development has once again been mentioned as the most prominent position. In recent years, China's security industry giants have invested heavily in core technologies such as image recognition, security cloud platform, and deep learning. They can be seen from Haikang and Dahua's financial reports and R&D expenditures. However, I have to admit that China's development level is still worrying on the core components of the chip, especially in the field of security video, which is related to people's livelihood and national information security. Therefore, whether it is government funding support, or the capital market, the human and financial input of enterprises in research and development, should be increased.
Here, quoted a member of the National Committee of the Chinese People's Political Consultative Conference, the Chinese Academy of Engineering, and the chairman of the China National Institute of Science and Technology, Deng Zhonghan, a period of vigilance and worries, as the end:
“Security monitoring and chip are important industries related to national public security and information security, and the development of security monitoring industry and chip industry with independent intellectual property rights is of great significance for maintaining national public security and information security. Both should continue to build Independent intellectual property rights require capital investment. At present, the financing channels of Chinese enterprises are not very rich. Therefore, the support of capital markets and securities markets for the development of these two industries is particularly important."
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