Although the domestic water purifier industry has been developed for several years in China, it is still in the enlightenment period of consumption and the cultivation period of the market. The consumption rate of water purification products by consumers in China is very low, only about 5%, which is quite different from that of European and American countries. From the perspective of third-party data, the capacity of the water purification industry will reach the level of refrigerators and air conditioners. In the face of the situation of no giants, companies have laid out, and the fierce war is coming.
Due to the low technical threshold of the water purification industry, some small manufacturers have also joined the competition. According to statistics from relevant departments, as of 2017, there are 2000+ water purifier brands on the market. For example, Britand, Angel, Smith, 3M, Gion, Walcon, Xiaomi, Ai Huapu, Mei, Haier, An Zhixing, Biyunquan........
Mixed fish, quality is worrying
China's water resources are scarce and water pollution is serious, which has brought some opportunities to the water purification industry. The industry giants are also increasing investment in this area. However, the quality of the products is uneven, the quality of after-sales service has not been able to go up, or it will become a hindrance to the water purification industry.
According to a survey conducted by relevant departments on water purifier manufacturers such as Jiangsu, Zhejiang and Shenzhen Foshan, 40% of the products do not meet the national standards. The low barriers to entry have led to chaotic competition in the industry. Everyone is not working hard on R&D and after-sales. Instead, in order to expand the market, low-cost products have been introduced, and after-sales service has not kept up.
Where is the future going?
At present, manufacturers are fiercely competitive, and most of them have adopted price wars. The consequence of price wars is that quality and quality are declining. The author believes that some large manufacturers should focus on research and development, the key to water purifiers is clean water, and the technology in filtration should be improved. The volume of the water purifier, noise, and after-sales maintenance require special attention.
Consumers have been hesitant in the past and turned into active consulting purchases, which indicates that the water purification industry has begun to slowly bloom with the accumulation of previous years.
The water purification industry has developed for 20 years. Although it is progressing year after year, it is far from reaching the blowout state, and the popularity is not high. The water purification industry is a long way to go!
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