According to the data of the 17th week of Zhongyikang 2018, Casa Di refrigerators continue to lead the high-end refrigerator market, with a total share of 9.9%, achieving the highest proportion of historical breakthroughs, of which more than 15,000 yuan accounted for 39.8% of the market, ranking first in the industry One; the market share of more than 10,000 yuan is 35.5%, and continues to lead. With the original cell-level preservation program, Casa Di refrigerators in the traditional hot-selling season of home appliances, with a full-price segment of more than 10,000 yuan to achieve the first.
According to the data from Ovi Cloud, during the May 1st period, high-end refrigerators were affected by the holiday economy, and the proportion of sales volume and sales increased. There are two main factors behind this. One is the increase in material wealth, the stable operation of the macroeconomic environment, the high income of residents and consumers, and the added momentum for the May 1 market. The second is the iterative upgrade of consumer concepts. The main demand for the purchase of refrigerators has evolved from basic storage of fresh ingredients to optimized fresh-keeping effects and access to healthy and nutritious food preservation programs. This trend has created opportunities for high-end refrigerators, especially new refrigerators with original technology. Industry restructuring has pointed the way.
Casa Di refrigerator can lead in the hot season of home appliances, the fundamental reason is to constantly iterate the refrigerator products to achieve an efficient match with the needs of high-end users. Taking the F+ free embedded refrigerator as an example, unlike the traditional refrigerator temperature control preservation, Casa Di original MSA oxygen preservation technology pays more attention to the regulation of oxygen concentration, and combines temperature control and oxygen control technology in the same refrigerator, which means On the basis of the industry's highest preservation standards, iterate Casa Di cell-level preservation technology to achieve double-effect lock. The experiment proves that when the two pieces of beef with the same thickness are 5mm, the beef has dried and hardened into "paper" after 5 days in the ordinary refrigerator. The Casadi refrigerator has the surface color, moisture and taste of the beef. No problem, this cell-level preservation program is more in line with the user's demand for high-end ingredients.
In the high-end consumer environment, focusing on the product itself is difficult to maintain user stickiness, but also need more insight into the user's psychological consumer experience. Casa Di relies on the matrix of high-end refrigerator products represented by F+ free embedded refrigerator to provide users with all The high-end refrigerator scene service of the position, with the accurate grasp of the user's cell-level preservation demand, topped the sales list. This kind of demand insight stems from the single-in-one model of Casa Di's deep-rooted people. It is based on the needs of users and pushes the R&D and production. By pushing the disruptive innovation of the supply side, it breaks the current situation of information imbalance between the supply and demand sides. The high quality manufacturing refrigerator of Casa Di, the quality of life of the user, was born.
With the increasing number of hot-selling nodes such as May 1st and Double 11th, in order to gain an advantage in a highly competitive market, the Casa di mode is worth learning from the industry: only truly returning to the user standard and actively embracing the era of consumer sovereignty Win the market with quality products that cut the needs of users.
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