Hu Yuxing, Marketing Manager, Hong Kong Iris Lighting Co., Ltd.
Located in the Elys showroom in the ancient town, the reporter was fortunate to have met a marketing elite in the lighting industry. He is --- Mr. Hu Yuxing, Marketing Manager of Hong Kong Iris Lighting Co., Ltd., a strong player from the 1980s. With the keenness and intelligence of Wenzhou people, after graduating, he smelled the unlimited business opportunities in the lighting industry and joined Iris Lighting.
Young but not old, he has a deep understanding of the lighting industry's marketing, and combined with some of the current well-known marketing tactics to make a precise analysis, from which to draw real gold (jing), including the well-known wooden barrel principle.
Wooden barrel principle
The wooden barrel principle can also be called the short board effect. It is proposed by the American management scientist Peter. The original meaning refers to the wooden barrel made up of many wooden boards. The value is the amount of water, but it determines how much water is in the bucket. It does not depend on the highest piece of wood in the bucket, but rather on the shortest piece. Therefore, if a wooden barrel wants to be filled with water, each piece of wood must be the same and there is no gap in the middle, otherwise the expected effect will not be achieved.
With the passage of time, the application of the wooden barrel principle has become more and more extensive, and the use efficiency has become more and more frequent. It has risen to the theoretical level by a simple analogy. In this regard, Manager Hu believes that the bucket in this simple sense can not only symbolize a company, a department, a team or an employee. The employee uses it to “three provinces and one bodyâ€, and the enterprise uses it to check for missing vacancies.
He said that if enterprises want to be good and strong, they must do everything from channel construction, talent management, business support, brand cultivation and so on. Any link that is too weak can lead to a disadvantageous position in the competition and ultimately lead to the consequences of failure. To this end, Iris will have some new initiatives in 2008 to create a maximum capacity wooden barrel.
Deep ploughing a market is like filling a bottle with something. At the beginning we stuff it with boulder, then we can stuff it into pebbles, then we can pour it into the sand and finally pour it into the water.
Channel: diligent work
Throughout the development of Iris in the past two years, it is not difficult to see that the channel has been working hard. In two years, it sang all the way, and inserted the banner of Iris into the sales center of the national lamps.
At the end of 2006, Iris Shandong Linyi and Jiangsu Changzhou established a logistics center at the same time.
In April 2007, with the grand opening of Anhui Fuyang Green Lighting Confluence (New Site), Hong Kong's Alice's home lighting products were strongly stationed in Northwest Yunnan;
In May 2007, the Iris store was located in the lighting market of Dalian Development Zone, which made the sales network of Iris in Liaoning more complete and penetrated into the county-level market;
At the same time, several logistics stores in Tianjin Logistics Center and surrounding areas were renovated and successfully spread around the Bohai Sea.
Manager Hu said that Iris had established a factory in 1988 and has already had 20 years of experience. In coastal cities, the market sales situation is gratifying and has become the main brand of dealers, and its influence is extraordinary. At present, while increasing the intensity of this region, the company will also graft successful experiences to Other regions, with the coastal center as the center, radiating surrounding cities and the Yangtze River Delta and the Pearl River Delta.
As Confucius said, "People save politics, people die." The same is true for managing companies. No one is not enough to do business. The key to good business is people. The word "enterprise" of a company, "stop" under "people" means that no one is allowed to stop. Therefore, if a company wants to operate well, it must be able to unite people and make the best use of their talents.
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