Geely’s acquisition of a part of Daimler’s parent company, Daimler’s shares, is not a rumor, but a fact that is happening.
Recently, financial autos learned from investment bankers that although Daimler had previously refused Geely’s tender offer, Geely’s acquisition of a part of Daimler’s shares was completed by acquiring from the secondary market. The main body is Geely Holding Group. The acquisition was officially completed after the Spring Festival.
The person did not disclose the amount Geely paid for the acquisition and the specific acquisition of Daimler, but according to previous media reports, Geely's target is 3% to 5% of Daimler's shares.
According to relevant data, 5% of the shares will make Geely the third largest shareholder of Daimler, second only to the Kuwait Investment Authority and BlackRock, the latter two holding 6.8% and 6 respectively. % of shares.
According to the data, in the past few years, Geely has bought and bought everywhere. Now the Geely Holding Group owns Volvo Cars, Volvo Trucks, Volvo Buses, Polestar, Lectra Cars, Geely Automobiles, London Electric Vehicles, Remote Commercial Vehicles, Proton Cars, and Roads. Brands such as Tes Motors and Terrafugia Flying Cars.
And, so far, Geely's every acquisition has been quite successful. Eight years ago, Geely bought the entire share of Volvo Cars for 1.8 billion. Today, eight years later, Volvo has entered 100,000 clubs in China, becoming the seventh luxury in China with annual sales of 100,000 units. car brand. In early 2017, Geely completed the acquisition of Malaysia Proton and its brand Lotus, and within a short period of three months after the acquisition, the Lotus brand achieved 40 The first profit for many years.
However, it is clear that Geely’s purchase of Daimler’s shares is different from Geely’s previous acquisition. Because Geely does not have a large share of Daimler's shareholding, Daimler, whose shareholding structure is more dispersed, has always emphasized management's control over the actual operation of the company.
It is reported that Geely wants to cooperate with Daimler to establish an electric vehicle joint venture, or to promote the cost of the acquisition. Under the background of the "double points" policy, it is a trend for foreign automakers to establish new energy joint ventures with local automakers. BMW MINI is looking for the Great Wall and Daimler is not impossible to hold Geely. Moreover, according to the policy, the new electric vehicle joint venture company can be any joint venture ratio. Under the background of the rapid development of new energy vehicles in China, it is also possible for Daimler and Geely to adjust the joint venture ratio to establish an electric vehicle joint venture according to their own development needs. .
At present, Daimler's partner in electric vehicles in China is mainly BYD. The two have cooperated to launch a high-end pure electric vehicle brand, but the performance of the brand in the market is not satisfactory.
In addition, in July 2017, Daimler signed a new framework agreement with BAIC Group. The two parties will jointly invest 5 billion yuan to establish a pure electric vehicle production base and power battery factory in Beijing Benz to produce Mercedes-Benz. The brand of pure electric car products.
In terms of new energy, Geely is ambitious. According to the plan, starting from 2018, Geely Automobile will release new products with new energy concepts or new energy technologies. Geely will continue to introduce related HEV, PHEV, EV and even methanol models while introducing a fuel vehicle.
If the two join hands, their efforts in the new energy market will be full of expectations.
However, even if it is tossed the business level, Geely's acquisition is quite cost-effective from the perspective of financial investment. Yesterday, the Daimler Group released its 2017 results at its headquarters in Stuttgart. In terms of financial position, Daimler Group's 2017 EBIT was 14.7 billion euros (12.9 billion euros in 2016), significantly higher than last year's level. At the same time, net profit reached a record high of €10.9 billion (€8.8 billion in 2016). Earnings per share increased to 9.84 euros (2016: 7.97 euros). Daimler plans to pay a dividend of 3.65 euros per share this year, which is a big increase from the 3.25 euro in 2017, and the total dividends also reached a record of 3.9 billion euros (3.5 billion euros in 2016).
It can be said that according to the current high income level, Daimler will continue to have very stable key financial indicators. The rating agencies have confirmed this. In early February 2017, Moody's upgraded Daimler's long-term credit rating from A3 to A2 and a short-term rating from P-2 to P-1. In November 2017, the Canadian rating agency DBRS also raised the long-term rating from a (low) to a.
In 2018, Daimler plans to further develop various departments and decentralize them. Daimler expects the global economy to grow at around 3% in 2018. In view of this, Daimler hopes that the passenger car will re-innovate in the new year and maintain the previous year's level. Earnings before interest and taxes reached the level of growth in the previous year. From the goal setting, Daimler's goal for 2018 is conservative.
Correspondingly, Geely also passed a rocket-like year in 2017. The annual sales target was adjusted along the way. By the end of the year, it was close to 1.25 million units, a 63% year-on-year increase.
It can be said that Geely is a dark horse in the Chinese brand today. In the context of “going outâ€, Geely is regarded as China’s first international car company.
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