According to the foreign media Fast Company, how do the four major US technology giants Apple, Facebook, Amazon and Google use artificial intelligence to enhance their competitiveness? In recent years, artificial intelligence has become a new competitive weapon, and it will determine how technology giants compete with each other.
Think about the most popular and competitive industries that large technology companies are chasing: home automation, driverless cars, and augmented reality. And what is the theme that runs through all these business opportunities? artificial intelligence.
The technology giants with cloud computing services have successively increased AI services, and hope to achieve product differentiation. But the best technology is left for their own use. They regard artificial intelligence as a strategic weapon and use it to achieve their ambitions.
apple
Among large technology companies, Apple is the one that explains the least about its own ideas and uses of AI. But critics believe that the company's relatively silent attitude indicates that it "lags behind" competitors such as Amazon and Google in the battle for artificial intelligence. As a result, Apple executives have recently become more willing to discuss AI, which will comfort early adopters and help recruit talent. “Siri is more than just a voice assistant,†Craig Federighi, senior vice president of software engineering at Apple, pointed out at the company’s developer conference this year. “With smart technology, it understands the context. It knows Your hobbies, know how you use your device, and know what you are going to do next." Although technical experts also think that Siri is not as advanced as other voice assistants, it sits on hundreds of millions of users, in the AI The contribution to popular consumer technology is also greater than any other product.
Apple's AI strategy is best reflected in the new A11 Bionic chip built into the iPhone 8, iPhone 8 Plus and iPhone X. The chip includes a machine learning framework that allows developers to integrate AI functionality into their applications and use the computing power of the device to quickly run those functions. AI is not Apple's key technology, but it has played a role in making the app even better and enhancing the user's connection to the iPhone.
Similarly, Apple's upcoming iPhone X and new smart speaker HomePod also rely on AI features, but the company has no high-profile publicity. iPhone X's face recognition technology FaceID is an AI function (in 2016, Apple acquired face recognition software startup EmoTIent, the reported transaction amount is 100 million US dollars), HomePod is said to be able to sound and pendulum according to the room The placement position automatically adjusts its settings. Strictly speaking, that is also machine learning technology.
As AI becomes a part of people's daily lives, Apple's high focus on user privacy protection may help it attract more users.
In contrast, under the leadership of CEO Sundar Pichai, Google has been re-branding itself as an "AI first" company for the past 18 months. His predecessor, Alphabet Chairman Eric Schmidt wrote in an article in January, "Now technology is about to bring us to a magical era in which machine learning can help prevent blindness and be professional. Translating any language and even saving endangered species from extinction. Machine learning is now helping us solve problems we cannot solve on our own."
Google's emphasis on AI is increasingly reflected in its various products and services. Mailbox service Gmail gives advice on quick reply emails. Google Photos is able to create animated cartoons that give you a photo filter suggestion for a particular good photo, even distinguishing between your most cherished photos and everyday ordinary photos, helping to clean up your photo library. Since YouTube used Google Brain (the company's other AI research department) to optimize video recommendations, its average user watch time has increased by 50% in the past three years. Google has more data or machine learning resources than any other company, and today these resources are also used in a variety of services that are used by billions of people every day.
Speaking of billions of users, Facebook is also promoting high-profile how it can use AI to improve its products. In late 2010, Facebook launched the Photo Tag Suggest photo tag suggestion function, which uses facial recognition technology to identify people in the user's uploaded photos, so that users can share photos with friends and family. The company's CEO, Mark Zuckerberg, listed AI as one of the company's three biggest bets for the next 10 years in 2014 (the other two are Internet and virtual reality). He made it clear that he believes that AI should replicate – or even surpass – human sensory capabilities, such as vision and hearing, so that Facebook can better understand its users and better serve them.
Zuckerberg is committed to keeping Facebook at the forefront of AI research, although its specific applications are often not as arrogant as competitors, but once applied to more than 2 billion users, their influence can be no less than any other. product. In August 2017, the company announced that it has turned to AI to handle all of its translation services, and it currently processes 4.5 billion translation requests per day. In addition to continuous improvement in image recognition (including recognition technology within video), many of Facebook's most obvious AI jobs can be seen on Facebook Messenger. On Facebook Messenger, the company is betting on natural language processing technology to use it to drive chat bots to handle everyday customer service requests.
Like Apple, Facebook doesn't sell AI features as a service like Google and Amazon, but it does have AI applied to its core advertising business. “Now you can enter creative information, and then AI can help you determine who is most interested in it.†Zuckerberg said in a earnings conference call in July this year, “Many times you don’t even need to target your audience. Because AI can do this job more accurately and better than manual." Without AI playing an important role, Facebook may not be able to achieve significant revenue growth as it is now.
Amazon
From drone delivery services to Alexa, the powerful voice-activated service in Echo smart speakers, Amazon can increase consumer perceptions of AI's role in everyday life more than any competitor. Amazon has created a new consumer electronics category that has spurred Google and Apple to compete, and there are rumors that Facebook will also launch an AI-based home assistant. Amazon continues to promote Alexa's development, creating new usage scenarios for it to enter the consumer's fitting room and bedroom. Early Echo devices may have only appeared in the kitchen or living room before. At the same time, Amazon will continue to use AI quietly to improve the efficiency of its e-commerce business.
Android is an open source mobile operating system based on Linux platform released by Google at the end of 2007, and then improved for use in netbooks and MIDs. The platform consists of operating system, user interface and application software, and is claimed to be the first truly open and complete mobile software for mobile terminals.
To put it simply, the Android system is actually a very open system. It can not only realize the functions of the most commonly used notebook computers, but also realize various directional operations like mobile phones. Moreover, it is specially designed for mobile phones. The operating system developed for equipment has advantages in system resource consumption and human-computer interaction design. It is an operating system that combines traditional and advanced advantages.
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