I will tell you! Why can “Made in Germany” stand in the manufacturing industry?

When it comes to "Made in Germany", it is as small as a nail clipper and as big as a car, but all the products produced in Germany seem to be favored by people. According to a survey of 43,000 consumers worldwide by StaTIsta, a statistical website, and market research firm Dalia Research, “Made in Germany” ranks first in consumers' hearts (next to Swedish manufacturing and EU manufacturing). Among them, unlike the “status mark” and “authentic” of Sweden, the universal label of German products is “quality” and “safety”.

While marveling at the good reputation of German products, the author can not help but fall into meditation. Why is the reputation of German manufacturing today so good? Why are their product quality levels always at the forefront of the industry?

Generations of generations concentrate on doing one thing

In Germany, many companies are family-owned enterprises. They are often “small companies” and “slow companies” that focus on a certain field and a certain product. After a generation of technology accumulation and persistence, they constantly smash their own products. To perfection, they are mostly world-famous companies with more than 100 years of experience and a high degree of attention to product quality and value. They are also known as “invisible champions”. Over the past 25 years, Hermann Simon, who came up with the concept of “invisible champion”, has collected data on 3,000 invisible champion companies around the world, including 1,307 invisible champions in Germany, the largest number of countries. In stealth champion companies, most companies are not known because they do not have direct contact with end consumers. But in the eyes of its customers, it enjoys a supreme reputation and an irreplaceable position. For example, in the machine tool industry, the invisible champions of German machine tool companies include Klingberg Group, Trumpf Group, Intex, and EMAG.

One of the most important reasons why Germany has so many invisible champions is that the Germans' thinking about products is not limited to “making products”, but more often from the perspective of users. Just like the production of machine tools, the idea of ​​ordinary manufacturers is to assemble the parts and accessories that are purchased back according to the style of their own company, and the processing precision is good. The German idea is that if I am a user, I use this machine tool. In addition to what I need, in addition to the precision I want. For the customer, buying back the product that can help him solve the problem, it is a good product to make money. A good company not only helps customers solve the problems they originally wanted to solve, but also helps customers solve the troubles that they did not think of.

Take Wurth, Germany, for example. Wurth is the world's highest sales company for screws. It has a small invention: a lot of screws and screwdrivers are used in the construction industry, but it is time-consuming to find the right size. So they made an innovation by attaching small labels of the same color to screws and screwdrivers of the same size. These are not high-tech things at all, but they are of great value to customers. There are many more German companies like Wurth. Through the accumulation of generations, they have continuously improved their products, so that their users can have a better experience.

According to the understanding and investigation, German companies tend to focus on a certain segment, and gather the power and wisdom of several generations to make a certain product better. At the just-concluded 2018 Lijia International Intelligent Equipment Exhibition - the first domestic machine tool enterprise big coffee story salon meeting, the question "Can the Chinese make a good machine tool?" comes from Chongqing Honggang CNC Machine Tool Co., Ltd. General Manager Wang Chuanhong also said: "If we can make a machine tool product through the efforts of several generations, then we can succeed."

Be far-sighted and profitable for higher quality

German products tend to be higher in price than other products in the same industry. When other manufacturers are relying on low prices to attract users, German companies prefer to make product quality better, improve product reliability, and use products. Superior performance, quality and service to attract customers. In the course of development, German companies are more concerned with longer-term, sustainable development issues.

The advantage of “Made in Germany” is not in price, but in its quality, its problem-solving know-how and its excellent after-sales service. Most of the products produced by German companies belong to the world's advanced level. In the book “State-owned Assets Report”, Li Gongzhen, a professor at the History College of Wuhan University, pointed out that more than 30% of Germany's export commodities are exclusive products without competitors in the international market. . The industrial products produced by the Germans are as big as the boring machine for digging the subway, and the stapler at work is the world leader in terms of quality. In the machine tool industry, machine tools made in Germany are synonymous with quality and stability. Hammer's five-axis vertical machining center, GROB's five-axis linkage machining center, and Intex's turning machine. . . . . . Whenever the industry mentioned these German machine tools, they often praised their high precision and high stability. Even today, many manufacturers are willing to pay to buy these brands of used machine tools for production.

Poor reliability, small problems, and instability. . . . . . These problems often exist in domestic machine tools. Domestic machine tools still have a long way to go compared to the reliability of German machine tools that have been used for decades without failure. All intelligent manufacturing ultimately depends on a stable and reliable machine. A good machine tool is the foundation, which is the basis of 80%. Only when the foundation is strong can you build a tall building.

Social differences German workers are more able to work hard

Germany's social environment respects the profession with hard work and hard work. Going to college is not the only way out. It is not shameful to read a technical school. German blue-collar workers graduated from the technical school, interned in major factories, and have rich practical experience. After graduation, they have considerable income. A skilled craftsman can easily support a family, and workers in uniforms are often seen on the road. In addition, many “small businesses” in Germany are willing to train more skilled workers to carry out related work, so that many young people who are interested in this can find a position that suits them. This is also the lack of excellent craftsmen in Germany. Another reason for making quality products.

In contrast to China's social status quo, workers face many problems such as low salary, high work intensity, low social status, narrow career path, and the situation of mechanical and technical workers has not been connected. In a sense, technicians can be regarded as the source of manufacturing. A large river has a flow interruption at the source, and the impact of the entire river can be imagined.

If you want to make a good thing, if you want to make a good product, you will have a good talent. We sing the spirit of craftsmen and show that everyone is paying more attention to the manufacturing industry. To promote the "artisan spirit" must also effectively improve the treatment of workers and improve the status of workers. We must let our craftsmen live a dignified and dignified life, so that they can let go of their worries and solve more manufacturing problems. With the social status, the salary level can also be guaranteed, and the Germans in the technical position can naturally be more comfortable in their own jobs to research and produce more high-quality products.

Made in China, it shines like

For China's current manufacturing enterprises, the author believes that it is more important to learn the importance of Germans' treatment of product quality and their attitude towards skilled workers, rather than being confused to pursue "Industry 4.0." Products that can really get a good reputation will always be products that win by quality, and will not be products that grab the market at low prices. The homogenization is serious and the price war is so big that such vicious competition will only cause the entire industry to fall into an endless civil war.

In addition to improving product quality, Germany's emphasis on skilled workers is also worth learning in China. While vigorously promoting the "artisan spirit", the author believes that it is more important to effectively improve the salaries and social status of workers, so that workers also have a sense of well-being, so that young people are willing to remain in the machine tool industry. In this way, there will be a force for sustainable development. On the road to realizing "Made in China 2025", it will not be weak.

Only by doing business can we rejuvenate our country. Through continuous technological innovation and continuous and stable personnel turnover, we can guarantee that we will last forever. The so-called "three-person, there must be my teacher", German manufacturing can achieve today's achievements, there must be many places worth learning. At present, there are many machine tool enterprises in China that are actively transforming and constantly exerting strength in the field of high-end machine tools. Enterprises such as Baoji Machine Tool, Dalian Guangyang Group, Dazu Laser Group, and Huazhong CNC are doing their products and services in a down-to-earth manner. Regardless of the social environment and corporate history, at least these companies are now using their own practical actions to improve product quality and technical content. The author believes that as long as China's machine tool enterprises can put quality first, why can't China's manufacturing shine?

Three Phase Isolation Transformer

Introduction:
Three phase dry type isolation transformer is a new generation of energy-saving power transformer developed by our factory from 300VA to 1600KVA on the basis of international similar products and in accordance with international and national standards such as IEC439 and GB5226. The winding adopts hole array winding. Vacuum impregnation is adopted for the transformer to make the insulation level of the transformer reach F or H, and the product performance reaches the advanced level at home and abroad. SG series three-phase dry type isolation transformers are widely used in circuits with AC 50Hz to 60Hz and voltage lower than 2000V. All these can be customized according to the different requirements of the end user.
Normal service conditions:
1. The altitude shall not exceed 2500M
2. Ambient medium temperature: ≥ - 25 ℃, ≤+40 ℃
3. Current and voltage waveforms are similar to sine waves.
4. No rain and snow erosion, no obvious shaking and impact vibration at the installation site.

5. No explosion hazard, gas and conductive dust.

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Henan New Electric Power Co.,Ltd. , https://www.newelectricpower.com