In recent years, the refrigerator industry has experienced “fast lane†development, and has moved from low-end and mid-range products to new areas such as health, intelligence and high-end. The high-end refrigerators around health preservation and intelligent materials are more popular among consumers.
What have you seen from this AWE2018 exhibition? All the audience will notice! A screen.
That's right, this is not an ordinary screen, it is not the control panel of the refrigerator, nor is it an iPad audio and video device. Through this screen, you can know the internal situation of the refrigerator in real time, voice interactive control of the refrigerator, and also can carry out recipes, audio-visual entertainment, online purchase and other supporting content.
Smart refrigerators have come to the present day, from the simple large-screen touch to the intelligent object, from groping to frustration to success, we have seen many refrigerator companies in and out of the smart field. I have seen the head and the head, but I rarely see the girl. Why?
Judging from the 17-year big data, the demographic dividend is no longer, and the refrigerator industry has gradually moved from the barbaric growth stage a few years ago to the slowdown of growth. The development of the refrigerator industry has been in a continuous downward channel due to the constant adjustment of the real estate market regulation, rising raw material costs, upgrading of energy efficiency standards, and rapid switching of product technologies.
LG launched the smart refrigerator nstaView ThinQ
Nowadays, the competition in high-end refrigerators is becoming more and more fierce, and the growth of the refrigerator market caused by consumption upgrades is the driving force. The field of intelligence is a breakthrough, and it is also the development goal of major refrigerator companies. At this AWE show, we saw LG's InstaView ThinQ, as well as the beautiful ALLINSIDE AI smart refrigerator. In addition, the e-commerce platform will also extend its reach to the refrigerator industry. JD.com will spread the e-commerce service to users through the terminal + platform form, allowing users to 'do whatever they want' in any scenario that requires shopping. Buy and enjoy a more natural and fluid e-commerce service and shopping experience.
With the acceleration of the pace of the development of high-end markets by major enterprises, smart refrigerators have become an irreversible trend in the development of the industry. However, the development of previous years has stopped and stopped, smart refrigerators are still beyond the reach of consumers, and the price range of smart refrigerators on the market ranges from 2,000 yuan to tens of thousands of dollars, so that consumers can not touch Find your mind.
Beautiful ALLINSIDE AI smart refrigerator at AWE2018
So smart refrigerators have come to this day, why is the situation so embarrassing. First of all, from the functional point of view, the real intelligence is not only to join the WIFI module, the touch temperature operation is so simple, the products launched by the enterprise and the consumer imagined there will be errors, there is no real poke in the pain point of consumption, no one is willing to "one screen" And paying the bill, I won't change it!
So what is the real intelligence? In fact, some companies have already seen this. For example, in 2016, Ali United Whirlpool launched the Mr.Bin smart refrigerator, which can realize online shopping, food expiration reminder, food management, recipe recommendation, and online listening to songs. In pursuit of drama, you can also realize remote control of mobile phones. Jingdong also launched the first smart refrigerator that cooperates with the United States. Jingdong Intelligent Platform has mature "Intelligent Display Interaction" and "Image Acquisition System" hardware module solutions, as well as intelligent software solutions integrated with AndroidOS underlying optimization.
Smart home ecosystem
With the addition of more third-party developers, a screen is transformed from function to application, and home ecosystem is built from application. Smart refrigerator is responsible for data collection and sharing in multi-terminal, multi-scenario, big data service and data closed loop. Features.
In addition, foreign companies have also issued different voices. LG refrigerators hope to maximize the basic performance of the refrigerator and sublimate the basic needs of consumers. For example, LG refrigerators use material technology, light technology, and human feeling. Technology, perspective technology, etc., can make the refrigerator drawer automatically pop up, automatically light, automatically open the door and so on.
Not only smart refrigerators, smart appliances have developed to the present stage, how to further realize more practical functions, and each intelligent product forms an overall ecological chain. By transmitting the big data collected by the smart refrigerator to the cloud, the user can clearly recognize his or her own living conditions and remotely operate through the terminal device and adjust it in time.
The development of the smart refrigerator industry cannot be achieved overnight, and it is necessary to continuously develop and establish a mature ecosystem. What is hidden behind the "one screen" is the technical wrestling of major companies. Consumers are expecting the birth of a real smart refrigerator!
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