Jaguar Land Rover's new SUV released, teamed up with Ali Baidu to launch a new strategy

On April 23, Beijing time, Jaguar Land Rover Night was staged at the Chaoyang Planning Art Museum in Beijing. The Jaguar brand's first pure electric SUV, I-PACE, Jaguar's compact SUV, E-PACE and Land Rover Range Rover SV Coupé were unveiled. The release of Jaguar Land Rover in 2018 will broaden the signal of the SUV market.

At the press conference, Jaguar Land Rover Global Director, Jaguar Land Rover China President and Chery Jaguar Land Rover Director Pan Qing also launched a future travel strategy with the theme of “Double Engine Dual Innovation”. Pan Qing also announced cooperation with China Unicom, Alibaba Group, Botai, Baidu and Ningde in the fields of intelligence, interconnection and electrification.

This year is the eighth year for Jaguar Land Rover to enter China. According to official information, Jaguar Land Rover sold 13,596 units in China in March 2018, an increase of 11% year-on-year. In the first quarter, it sold 37,306 vehicles, a year-on-year increase of 20%, accounting for 1/4 of global sales.

Obviously, the importance of the Chinese market to the Jaguar Land Rover brand is self-evident. Continuously enriching the domestic model matrix and further increasing the introduction of products in different segments is the key to Jaguar Land Rover's strategic advancement in China.

Positioning compact, domestic E-PACE will face ABB

Jaguar E-PACE debuted in London on July 13 last year, when the official announcement of the introduction of the Chinese market in 2018 and localization. Compared with the F-PACE positioning large SUV, E-PACE is a compact market. After the launch, it will compete directly with the domestic BMW X1 and Mercedes-Benz GLC.

The E-PACE is powered by the Ingenium turbocharged petrol engine and the transverse engine layout, which is a relatively new configuration in the Jaguar Land Rover product. The E-PACE is divided into high and low power versions, of which the high power version has a maximum horsepower of 300Ps/maximum torque of 400Nm. It is equipped with the same engine as Land Rover's new model star, matching the 8AT gearbox. In addition, E-PACE is standard with a four-wheel drive system, which is more attractive than F-PACE.

Appearance, Jaguar E-PACE overall sleek shape, the front of the car uses the Jaguar family-style design language, the honeycomb inlet grille is placed in the center logo, the headlights on both sides are sharp and the LED light source is integrated inside the lamp set. The bumper is aerodynamically shaped and has a visual impact. The rear part of the new car is drawn with multiple sets of lines, and the shape is well-defined. The horizontally-mounted taillights on both sides adopt LED light source, and the ridge line design in the middle and convexity further stretches the lateral visual width of the vehicle and has a full sense of movement.

Entering the interior of the car, you will find Jaguar E-PACE similar to the combination of F-PACE and F-TYPE. For example, the overall design of the central control is similar to F-PACE, while the raised mechanical stop is the same as the F-TYPE. The interior material of the entire cockpit was not compromised because of its low positioning, but it was equivalent to the F-TYPE. In addition, E-PACE uses the same three-spoke multi-function steering wheel as F-PACE, and the full LCD instrument can be seen on the F-PACE high-profile model.

E-PACE will be the third model of Jaguar made in China, and it may also be the first model of Jaguar's price. It is expected that the price of E-PACE may be less than 300,000 after the listing in the year, which will undoubtedly add a large number of users to Jaguar. Based on the information disclosed so far, E-PACE will be a Jaguar brand with a very high cost performance SUV model. Perhaps it will become the leading product of Jaguar Land Rover's strategic advancement in China and its sales volume continues to rise.

Jaguar's first pure electric SUV, "come bad" is true

As early as 2016, the Jaguar brand's first pure electric SUV, the I-PACE concept car, was released at the Los Angeles Auto Show. Since that time, I-PACE has been viewed by the industry as a competitor of Tesla Model X, and even people have really put these two SUVs on the track for performance comparison. However, Tesla is worried about this. We don't know that ABB (Audi, Mercedes-Benz and BMW), which is the representative of traditional luxury car companies, the release of I-PACE will definitely make them feel nervous.

As the first pure electric vehicle of Jaguar, “I-PACE” is based on the new eDM electric vehicle modular platform, which means that I-PACE can design the wheelbase, width and power of the vehicle according to the needs. And the configuration can also realize the unique low center of gravity of the electric vehicle and utilize the interior space with high efficiency.

The "I-PACE" is driven by two permanent magnet synchronous motors placed on the front and rear axles. The two motors produce 400 horsepower and 696 Nm of torque, enough to drive the vehicle to accelerate 100 km in 4.8 seconds. Because the power directly drives the drive shafts of the front and rear wheels, the "I-PACE" response to the "throttle" is also quite sensitive, and the power transmission can be achieved without any pauses and delays; at the same time, thanks to the four-wheel control of the electronic system. The drive system, "I-PACE" can also easily achieve front-wheel drive-based, rear-wheel drive or 50% power output of the front and rear axles.

In terms of battery capacity, the "I-PACE" is equipped with an 81kWh battery pack, which can last up to 500km under NEDC conditions in Europe. And if calculated by the US EPA, its endurance is about 386 kilometers, which is slightly higher than the 75D model of the Tesla MODEL X. However, according to the results calculated by domestic standards, it is necessary to wait for the data that the official will give later.

As for the charging problem that is most concerned about the owner, if a 50 kW DC fast charging pile is used, it is theoretically possible to charge up to 270 kilometers of mileage per hour. Assuming that a household wall-mounted charging device is used, it takes one night to fully charge. However, to maximize battery life, I-PACE uses an enhanced brake energy recovery system that recovers almost all of the braking energy. Moreover, the intensity of the energy recovery brake can be adjusted by the central control panel in the car.

It is worth mentioning that Jaguar equipped I-PACE with pop-up door handles, panoramic sunroof, full LED taillights, bottom spoiler and so on. The interior part uses the latest design style of the Jaguar Land Rover family, with a total of 3 touch screens, a full LCD instrument, a central control car and an air conditioning control panel. Interestingly, Jaguar has hollowed out the space under the air-conditioning touchpad to form a floating center console design. At the same time, the I-PACE shifting mode has also been changed to the button design by the commonly used knobs of Jaguar Land Rover.

In the I-PACE vs. Model X video, I-PACE won the Model X 75D and 100D. This fully illustrates the fact that as long as the traditional car companies are determined to engage in electric vehicles, its technical advantages in the body manufacturing and design systems will make its products stand out. Jaguar launched I-PACE as a “testing water” outside the traditional camp. It also made us understand: “The barriers to the traditional automobile industry are not unbreakable. The future of electrification is full of possibilities and uncertainties” .

It is reported that from 2020, all new models of Jaguar Land Rover will provide electric vehicle selection.

Limited worldwide 999, Land Rover Range Rover SV Coupé Asia debut

The Range Rover SV Coupé, which debuted at the Geneva Motor Show this year, will make its debut in Asia with the opportunity of the Beijing Auto Show. The car was designed and customised by the Jaguar Land Rover SVO division (special vehicle operations team), and the two-door design is meant to pay tribute to the first-generation Range Rover. It is reported that the model will enter the market as a limited edition in the future. The world only sells 999 vehicles, and the price is as high as 240,000 pounds. If the introduction price in the domestic market will exceed 3 million.

In terms of appearance, the front face of the Range Rover SV Coupé is similar to the new version of the new Range Rover, but its medium mesh uses a large silver plaque to highlight the difference from the regular version of the Range Rover. The front-enclosed horizontal grille on both sides has been changed to a grid shape, and the chrome trim strip has been added to make the whole vehicle more stable. The whole vehicle shortened the wheelbase and the length of the car, and the side looks a lot shorter. However, this does not affect its proportion of harmony, and the frameless door also highlights its distinctive temperament. The classic sharks are replaced by vertical air outlets with 23-inch exaggerated multi-spoke large wheels that make the car look lower and more dynamic.

The interior layout continues the new Range Rover design, enabling full LCD and touch operation, and dual-screen operation is very technical. Surrounded by leather and wood veneers, it can be customized according to the customer's own wishes. In terms of power, the SVO performance department personally adjusted, equipped with a 5.0L V8 supercharged engine, the maximum 565 horsepower, the torque is 700N·m, the acceleration of 100 kilometers is only 5.3 seconds, consistent with the consistent positioning of the Range Rover SV Coupé model. .

"Double Engine Dual Innovation", Jaguar Land Rover releases future travel strategy

On Jaguar Land Rover Night, Jaguar Land Rover Global Director, Jaguar Land Rover China President and Chery Jaguar Land Rover Director Pan Qing launched a future travel strategy with the theme of “Double Engine Dual Innovation”. The “dual engine” here refers to the innovative cooperation mode of Sino-British collaboration. “Double innovation” refers to self-directed and open collaboration, creating a comprehensive and innovative ecosystem.

Pan Qing also announced cooperation with China Unicom, Alibaba Group, Botai, Baidu and Ningde in the fields of intelligence, interconnection and electrification. Among them, China Unicom will promote V2X and in-vehicle high-speed network services based on 5G communication technology, and the high-tech map affiliated to Alibaba Group will create a customized navigation system for I-PACE that is sold in the domestic market. Path planning services for travel. Jaguar and Baidu will focus on future smart driving in the future based on the cooperation of big data and artificial intelligence. In the future, Botai will cooperate with Jaguar Land Rover in the field of cloud ecology and car networking. As the world's leading battery supplier, Ningde era will cooperate with Jaguar Land Rover to develop new battery technology and solve the key problems that restrict the development of electric vehicles.

It is worth mentioning that as a traditional car manufacturer, Jaguar Land Rover has never stood still, but actively embraces the new evolution of the current global automotive industry, using its InMoTIon Venvtures venture capital fund to share the travel field and realize the internal combustion engine. To the advancement of automation, interconnection, and electrification. Recently, Jaguar Land Rover officially announced the joint use of Waymo to build an I-PACE-based driverless car, which paved the way for the sales of its new energy products, and also enabled it to quickly create opportunities in the high-end travel field.

As the Chinese market becomes more important, Jaguar Land Rover is the first to introduce an innovation strategy rooted in the local market. By selecting well-known partners and collaborating with China and the UK in technology research and development, Jaguar Land Rover will be in the field of intelligence, networking and electrification. Create products that better suit the needs of Chinese consumers. As mentioned above, as a traditional car company, Jaguar Land Rover's transformation is amazing, and its accumulated experience in the traditional car manufacturing field has formed a good transformation foundation, and the future is bound to become a representative of new car companies that accelerate innovation.

summary

Jaguar Land Rover chose to showcase the three SUV models at the night of the Beijing Auto Show, which is enough to prove that the brand values ​​the future Chinese market and the luxury compact segment. Since the official launch of two domestically produced vehicles in 2015, Jaguar Land Rover's business model in China has shifted from imported cars to domestic and imported products, while its models continue to exert strength and sales have quickly broken through 10,000. With the E-PACE model made in China and the first pure electric I-PACE listed on the date closer, Jaguar Land Rover's performance in China will also reach a new high.

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