The 18-year evolution of the mobile phone camera function successfully killed the card camera. The evolutionary history of camera phones is actually a history of changes in the mobile phone industry. Behind technological progress is the change of industry and the ups and downs of the company's fate.
The phone goes farther and farther on the camera
In 2000, the world's first mobile phone realized the camera function. Although the pixel had only a poor 110,000, it was the same as the chicken rib, but it opened a door for the evolution of the mobile phone. In 2018, the camera has become the highlight of the mobile phone business innovation competition, 40 million pixels, Leica, Zeiss, dual camera, zoom, OIS optical image stabilization... The phone goes farther and farther on the camera, the photography white is easy to shoot It’s not a thing.
The 18-year evolution of the mobile phone camera function successfully killed the card camera. The evolutionary history of camera phones is actually a history of changes in the mobile phone industry. Behind technological progress is the change of industry and the ups and downs of the company's fate.
Evolution from 110,000 to 40 million pixelsIn September 2000, Sharp launched a mobile phone J-SH04 in Japan, built-in 110,000-pixel CCD camera, becoming the first mobile phone with camera function on the rivers and lakes. The straight-line appearance of the phone, the old-fashioned buttons, the camera bulging outward in the middle of the back, like the popular PHS in previous years, using the current eyes to see "ugly to burst", did not cause much sensation at that time. But this small step opened the first step in the mobile phone camera function.
On March 27, 2018, Huawei launched the latest flagship mobile phone P20/P20 Pro in the beautiful Paris Grand Palace. The powerful camera function is amazing. Some netizens lamented, this is the mobile phone conference, it is simply the press conference of Leica.
Among them, the P20 Pro is the first Leica three lens, with a 40 megapixel color lens, a 20 megapixel black and white lens and an 8 megapixel telephoto lens. Sensitivity reaches IS0 102400, optical zoom lens system + three-shot zoom technology, up to 5x hybrid zoom. This configuration is catching up with a SLR.
Huawei P20 series refreshed the rating of the authoritative evaluation agency DxOMARK. On the ladder diagram of DxOMARK, Huawei P20 series occupied the first two, defeating Samsung S9+ and iPhone X. Among them, in the camera section of the mobile phone, the P20 scored 107 comprehensive scores, and the P20 Pro scored 114 points, which was the highest score in the history of DxOMARK. In this case, the dream of Huawei’s mobile phone head Yu Chengdong’s “competing a street†was finally realized.
If 18 years ago, camera phones used pixels as the most important measure, nowadays the conferences of major mobile phones are full of various camera terms, ISO sensitivity, noise reduction, OIS anti-shake, sensors...
The king behind the ultra-high pixel warThere are many milestones in the history of mobile phone photography, and there are all the big bulls in the industry.
The first camera phone listed in China was Nokia's 7650. In 2002, Nokia, the mobile phone industry leader, launched the first Symbian smartphone, which is Nokia's first mobile phone with a built-in camera. Although only 300,000 pixels, it was impressive to the people of the country. At that time, the mainstream digital camera was only about 3 million pixels. The phone was very expensive at the time and it was exclusive to Bai Fumei.
"When this mobile phone was born, I was still in high school. I saw the Nokia 7650 in the magazine. I was shocked. I can't believe that the mobile phone can still be a color screen and can take pictures. It is just too high-tech!" Netizen Xiaoshu recalled. At that time, it was still the world of black-and-white screen function machines. In the era of two or three thousand yuan in a digital camera, a color-screen mobile phone that took pictures that could be washed was an eye-opener.
In 2004, the megapixel camera phone competition was the hottest technology news of the time. Sony Ericsson is the first to launch the first GSM megapixel camera phone worldwide, becoming the fuse. Subsequently, NEC, Samsung, Siemens, Motorola and Konka, Amoi, South High-Tech, Haier, Bird, TCL, Datang, Dibit, Lenovo and other Chinese and foreign mobile phone manufacturers have piled up their investments, so busy.
In the following years, the ultra-high-pixel shooting mobile phone warfare continued to upgrade, 2 million, 3 million, 8 million... High-pixel has once become the benchmark for mobile phone photography. At the peak of 2012, Nokia's Pure 808 mobile phone camera pixel reached a metamorphosis of 41 million pixels, exceeding the pixel level of the SLR at the time. However, even this did not stop the king's weak footsteps. This year, Nokia lost the "world's first" crown and was overtaken by Samsung.
The second revolution promoted by the iPhoneNowadays, mobile phone photography has become the standard of mobile phones, and manufacturers are paying more and more attention. Someone asked: "Why are today's mobile phones more and more biased towards photography?" There is an iPhone credit.
The first iPhone that debuted in 2007 brought a touch screen and eliminated the physical keyboard, challenging the aesthetics of the time. Its camera has 2 million pixels and its performance is flat. Until the classic iPhone4 was released in 2010, the phone was taken to a new level. The back is equipped with a 5 megapixel 1/3.2-inch back-illuminated CMOS sensor that supports 5x digital zoom and three flash settings (auto/on/off). The optimized iOS platform makes taking photos and sharing simple and smooth. Since then, mobile phone manufacturers have slowly begun to wake up, and gradually jumped out of the madness of the pixel index. In fact, pixels are only one factor that affects mobile phone photography. Players will focus more on lenses, sensors, processors and algorithms. The ease of use and fun of mobile phones are valued.
After that, Apple went to the prosperous world. Every generation of iPhone is a model for camera phones. Almost all opponents are learning and trying to surpass it.
Also worth mentioning here is HTC's classic mobile phone HTC ONE M7. This best-in-class mobile phone in 2013 is considered to be a resurgence of HTC. It is equipped with a 4 megapixel UltraPixel camera with an impressive 2μm unit area and excellent night shot. Of course, this kind of advancement of sacrificing pixels and increasing the amount of incoming light caused controversy at the time, especially when consumers did not buy it. They would rather buy a 13-megapixel Samsung S4. At the same time, subject to the state of the art at the time, this phone did not save the industry leader who once stood with Apple. After glory from 2007 to 2011, HTC entered a cliff-like decline since 2013 and is now farther and farther away from mobile phones.
It is also worth mentioning that the OPPO and vivo, which are the main camera functions, are taking advantage of this battle. The former "20 million photos before and after the picture is clearer", the latter "soft light self-timer, illuminate your beauty" are examples of successful marketing.
AI brings more play to the cameraIn the industry view, the first stage of mobile phone photography is the function of continuously integrating the camera, becoming more and more “professionalâ€; evolution to the second stage, the mobile phone emphasizes ease of use, sharing and fun, background blur, double Photographing, soft light self-timer and other rich features make photography white have the ability to take large shots. So what will the future mobile phone look like?
Recently, a large wave of flagship mobile phones have entered the market, and each of them has a lot of photos. From Apple iPhone X, Samsung S9 to Huawei P20, Xiaomi MIX 2S, vivo X21, OPPO R15, each is a photo artifact, with its own unique martial arts and fans. And their common point is to strengthen AI (artificial intelligence).
"Since AI has been able to make mobile phones, the level of photography has been a thousand miles." Xiaomi, chairman of Xiaomi, lamented. AI is transforming the phone in depth to bring more imagination. Let's take a look at the AI ​​light of these photo artifacts.
Some of them can intelligently detect and identify the subject, and even recognize PPT, real-time translation and currency exchange rate calculation; some can intelligently identify more than each scene, give you the most suitable photo plan; some can adjust the post-blown spot size , shape, create a dreamlike portrait effect; some can adjust the beauty program according to the user's gender, skin quality, etc., to avoid "one thousand people"...
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