After the media reported on Zhongshan Zunjue Lighting Co., Ltd., many merchants showed great interest in this powerful "dark horse". At the same time, there are people in the industry who are constantly asking questions: Where is the sacred name of the Monarch, and he has released the rhetoric, to become the first brand of neo-classical European art lighting in the domestic market? In order to solve people's doubts, recently, the reporter walked into the Monarch Lighting Co., Ltd.
Strength highlights competitiveness Under the leadership of marketing director Jiang Sheng, the reporter walked into the factory of Zhongshan Zunju Lighting Co., Ltd. Entering the reporter's eyes, several modern production lines are lined up in several magnificent and spacious workshops. In the neat workshop, the operating staff are busy in their respective positions; office areas, showrooms, products The development department, the purchasing department, and the storage area are all available; several container trucks in the shipping area are arranged in an orderly manner, and everything is in an orderly manner.
Founded in 2000, Zunjue Lighting Co., Ltd. has been committed to the export of European classical lighting. After nearly seven years of development, the factory now covers an area of ​​nearly 15,000 square meters and employs over 300 people. It has built its own production workshops for hardware, resin, spraying, assembly, etc., and introduced a complete set of advanced production equipment, forming an all-round management system integrating product research and development, design, manufacturing, marketing and after-sales service. Through the international ISO9001: 2000 quality system certification, CCC, CE, UL, CUL and other certifications. In 2005, in order to strengthen the company's operational strength, Monarch Lighting introduced the ERP management system, which laid a solid foundation for the subsequent take-off. For seven years, Monarch's products have been sold well in many countries and regions in the United States, Canada and Europe and Asia. It has established long-term cooperative relationships with many international big-name sellers, and the product quality has been widely recognized. Under the environment of well-known foreign brands and more fierce competition, Monarch has created a new world of development with its own excellent production technology and unique products.
Advantages lay the foundation for development A well-known brand in the industry, some good lighting products can not be introduced in a short time. Mengju Lighting, which will rely on its advantages, from the previous comprehensive export, strong entry into the domestic market? In the reporter's understanding, the things that the monarch lighting has accumulated over the years have gradually surfaced.
A. The organizational structure has clearly created the advantage of coordinated operations. Monarch has now developed into a complete organizational structure oriented to brand management. The company implements the general manager responsibility system of the board of directors, and has seven departments including marketing center, R&D center, supply management center, brand management department, finance department, production center and general manager office. Each department has its own functions, clear functions and responsibility. To the individual, the cooperation is methodical.
B. Advantages of human resources combination Monarch has more than 300 employees, and 80% of management personnel have college education or above. Most production supervisors have years of experience in lighting related work.
C. Product R&D Advantages The experience of supplying high-end products in Europe and America for eight years has enabled Monarch to precipitate rich R&D experience and be familiar with industry market trends and product line planning. Over the years, the company has more than 30 top lighting, resin and hardware design engineers in the industry, and the R&D team is extremely strong.
D. Manufacturing Advantages The manufacturing experience and supply chain resources that have been settled in the past eight years. Monarch is mature and stable from talents, management, equipment, production scale to suppliers, and can fully guarantee the quality of supply and supply capacity.
E. Quality advantage Monarch conducts quality control according to the quality system of export, strictly implements the international ISO9000:2000 quality assurance system, and obtains 3C certification, UL, CUL, and GE certification. Products sold to the mainland market will implement quality standards for products sold in Europe and the United States, and even exceed European and American standards.
Several "old rivers and lakes" with deep qualifications in the industry told reporters that Monarch entered the domestic market with its powerful strength, which was an impact on the domestic European lamp enterprises, but also injected fresh blood into the domestic lighting industry. Conducive to the development of the industry.
Confidence has created glory In the past seven years, the Monarch Lighting has been focusing on foreign markets. This time, entering the domestic market, the Monarch seems to be confident. But self-confidence does not mean conceit. In order to avoid the mistakes that many enterprises have made when exporting to domestic sales, Monarch conducted detailed investigation, investigation and evaluation before entering the domestic market, and on the basis of strong production strength, formed a more perfect elite team. Jiang Sheng revealed to reporters that General Manager Tang of the Monarch Company has more than ten years of experience in high-end lighting industry and system experience of new products and brand operation. Its business thinking is quick and its concept is advanced. Its marketing team is also in the same industry. Elite. Such an excellent team lays a good foundation for the development of the Monarch, and also allows the Monarch to have confidence in the future.
In the interview, it was also learned that the future goal of Monarch is to establish more than 300 franchise stores in three years. It is expected that 80 dealers will have annual sales of more than 1 million, and strive to become the first of the new classical European art lighting in the domestic market. The brand, leading the industry, highlighting the charm of the Monarch, and joining hands with people of insight and knowledge, is the ambition of the monarch lighting.
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