ã€Global Science and Technology Report】 According to the British "Daily Mail" reported on August 25th, a study of 150 Americans who drew a brand logo based on memory found that only 16% of people can correctly remember the brand logo. With colors and characteristics, many people make common mistakes while recalling brand logos.
Billions of people around the world will see some of the world’s biggest brand names every day, such as Apple, Starbucks and Foot Locker. People may think they know the details of these signs, but this is not the case. A design company, Signs.com, located in Salt Lake City, Utah, USA, surveyed 150 Americans and asked them to draw different signs from memory and analyze the results to see what common mistakes people tend to make. .
The study found that most people are very good at remembering the colors of the brand, but it is difficult to recall the shapes and elements in the logo. Overall, 16% of people can draw near-complete signs, and 37% can draw signs but they are incomplete. The more complex the logo, the harder it is for people to remember it. At the same time, men and women performed equally. No matter what the requirements were for the logo, their brand participation did not differ from their ability to accurately recall the signs. However, there are differences between ages. Young people are more accurately drawn than older people.
Apple
Data map
Six hundred million people around the world own Apple devices, so people will think it's easy to remember Apple's logo. However, the study found that only 20% of participants can almost completely draw the Apple logo. About 33% think that Apple has a leaf stem. Although 15% of people misdirect the direction of the leaves, 75% remember that the leaves are part of the logo. The biteful sign is Apple's most iconic feature, so Apple will not be mistaken for cherries.
2. Adidas
Data map
Adidas, as the world's second largest sportswear company, won the triple-stripe logo in 1952. Although it is ubiquitous, only 12% of people can draw nearly complete signs by memory. There were 11 participants who believed that the logo had four stripes, and 21% believed that the first letter in the name was an uppercase “Aâ€, but in fact the letters were all lowercase.
3. Burger King
Data map
The Burger King logo is more complex than the logos of Apple and Adidas. Surprisingly, 18% of them can fully remember the Burger King logo. One of the interesting findings was that many people misidentified brand advertising elements as signs. The Burger King logo hasn't had a crown since 1969, but 21% of people have drawn the crown. There is also a surprising result that 20% of people have almost drawn the version used by Burger King from 1969 to 1999.
4. Melo
Data map
The three dots on the original Domino's Pizza logo represent the first three stores owned by founders Tom and James Monaghan in the 1960s. 28% of people recalled that there are three points for the Domino's logo, two in the bottom square and one at the top. 37% believe that there are more than three points, and 54% do not remember it at all. Overall, 16% of people draw near-complete Domino's logo, and 28% have tried it many times.
5. Foot Locker
Data map
Foot Locker and Starbucks are the only two impressive brands, but the study found that people's memory of them is the most inaccurate. Of the 57% of those who included reviewers, only half remembered that people on the trade mark were forked at the waist. In addition, 60% of people correctly draw the face of people. Overall, only 12.5% ​​of the people have drawn exactly the right mark.
6. Starbucks
Data map
The Starbucks logo now in use was launched in 2011 and is a simplified version of a two-tailed mermaid whose main colors are green and black. Although the trademark is simplified, only 60% of people can draw almost completely correct Starbucks logos by memory. Of the people who can remember the Starbucks logo, 90% are young women. Forty-five percent forget that the mermaid wears a crown; 16% draw the crown and stars in the middle; 55% forget the two-tailed mermaid.
What color of brand can reveal the brand?
In 2014, researchers from Missouri-Columbia University tested the relationship between mood and trademark color of about 184 adults. The test results show that the blue logo can inspire self-confidence, success and trust; the green logo can stimulate the perception of environmental friendliness, as well as tenacity and masculinity; the purple logo can stimulate femininity and charm; the pink logo can bring young And the feeling of fashion; the yellow sign inspires a happy mood and modernity; the red sign brings professional and confident feeling. (Internship Compilation: Xiao Guangjun Reviewer: Li Zongze)
We provide many kinds of Titanium Diaphragm to meet the different needs of different customers, they are widely used in Hi-Fi speakers,professional audio,horn speakers,car speakers and other high-end products.
We are experienced in manufacturing and have strong capability.
Our products are popular in many countries and areas.
We have professional acoustical testing systems and instruments.
We promise to offer you highest quality and best service!
Titanium Diaphragms,Titanium Replacement Diaphragm,Replacement Diaphragms,Tweeter Voice Coils, tweeter diaphragms
Taixing Minsheng Electronic Co.,Ltd. , https://www.ms-speakers.com