The full-screen era of mobile phones is coming

On March 17, Xiaomi officially released Red Rice Note 5 in Beijing, and Xiaomi’s thousand-yuan full-screen mobile phone was officially launched.

On the morning of March 19th, OPPO held a new media communication meeting of OPPO R15/R15 Dream Mirror in Beijing, 90% of which accounted for the appearance of a full-screen mobile phone.

On the evening of March 19th, vivo officially released the new machine X21 in Wuzhen, the first real realization of the screen fingerprint, the official deliberately named it "vivo X21 screen fingerprint phone", while carrying a full screen design.

On March 20th, it was the day when Huawei's nova 3e full-screen mobile phone was released.

From these overwhelming press conferences, we can feel that the mobile phone circle has really entered the era of full screen.

OPPO R15 full screen mobile phone

Vivo X21 full screen phone

Huawei nova 3e full screen mobile phone

In less than two years, the full screen is deeply rooted in people's hearts

On October 25, 2016, Xiaomi officially proposed the concept of “full screen” when releasing the first generation of MIX mobile phones. Following the "curve screen", "full screen" has become a new label for high-end smartphones.

After less than one year of development, by the second half of 2017, the full-screen mobile phone era has officially opened, and major mobile phone brand manufacturers have entered the comprehensive screen field. Both domestic and foreign manufacturers have released their own comprehensive screen mobile phones, full-screen mobile phones. Get together and get listed. Foreign countries mainly rely on Apple and Samsung. Domestically, there are millet, and brands such as vivo, OPPO, Huawei, Jinli, Nubia and Meizu continue to join.

Five well-received full-screen phones in 2017

With the release of iPhone X in 2017, Apple's OLED screen's special-shaped full-screen screen was adopted for the first time, which set off the trend of “Liu Haiping” shaped screen. Under the strong driving force of Apple's mobile phone, at present, whether it is the flagship machine of various mobile phone manufacturers, or the thousand yuan machine like Charm Blue S6, Red Rice Note5, etc., the comprehensive screen, "Liu Haiping" has almost become a standard. So far, almost all domestic mobile phone brands have released the "Liu Haiping" mobile phone.

Part of "Liu Haiping" shaped screen mobile phone

Domestic comprehensive screen panels have followed suit

According to statistics from Sigmaintell, the global total screen smartphone panel shipments in 2017 were approximately 230 million units, of which the supply to the market in the second half was close to 200 million units.

Hanfang Samsung was driven by orders for Apple's iPhone X, Samsung S8 and Note8 phones, and the shipment of full-screen panels reached approximately 140 million. LCD panel manufacturers have also increased the pace of production capacity transfer to full screen, including BOE, Shenzhen Tianma, AUO's comprehensive screen shipments also exceeded the level of 10 million. From the product specifications, the 5.7-inch HD+ (1440*720) and 5.99-inch FHD+ (2160*1080) rise faster.

Global comprehensive screen panel shipment statistics for 2017 (unit: million units)

Source: Qunzhi Consulting

At the 2017 International New Display Technology Exhibition, various domestic well-known panel companies exhibited a variety of comprehensive screen and curved screen products. Some products adopted the LTPS solution, COF process, and the resolution reached FHD. The emergence of a full-screen mobile phone and the large-scale advancement of the comprehensive screen solution have brought tremendous development opportunities to the industrial chain companies. This is another major change in the mobile phone industry chain in recent years, which has also brought tremendous development opportunities to the industry companies. .

Domestic panel companies, Tianma, BOE, Longteng Optoelectronics, and Huaxing Optoelectronics have all followed up with comprehensive screen products and shipped them to mobile phone manufacturers. In September 2017, Visionox also launched the supply of flexible AMOLED full-screen products to the downstream smartphone industry chain.

At the beginning of 2018, Visionox took the lead in launching "China's first mass production Notch AMOLED comprehensive screen" (Liu Haiping) products, which have successively supplied terminal mobile phone brands. The first terminal mobile phone was released at the same time in the 2018 World Mobile Communications Conference.

According to the statistics of Aowei Consulting, the total screen panel shipments in January totaled 54.52 million pieces, an increase of 13.9% year-on-year. Among them, AMOLED, LTPS and a-Si total screen shipments were 10.38 million, 24.73 million and 19.41 million respectively. sheet. Qunzhi Consulting expects that the proportion of special-screen full-screen phones will increase from 2% in 2017 to 19% in 2018.

Although the current "Liu Haiping" has been criticized, it does increase the visible area of ​​the mobile phone. It is still a compromise solution until the real full screen has been implemented.

This year, during the MWC show in Barcelona, ​​Spain, vivo released the APEX concept phone. APEX is equipped with a 5.99-inch OLED full-screen with a resolution of 2160*1080 and a screen ratio of 98%. With the continuous advancement of technology, we have reason to believe that in the near future, there will be real full-screen mobile phone products.

Vivo APEX concept mobile phone

Grasping the future technical direction in DISPLAY CHINA

The development of full-screen mobile phones relies mainly on the advancement of mobile phone screen technology and the development of related upstream material technologies. Where will the full-screen mobile phone go in the future? What are the amazing products that display technology will bring us?

DISPLAY CHINA (International New Display Technology Show), which will debut on June 27, 2018, will present the latest display technology. This exhibition, BOE, Tianma, Xinli, CLP Panda, Huike, JDI, Merck, JNC, Aiwu Technology Co., Ltd., Kunshan Huahe Electromechanical Co., Ltd., Zhenjiang 3D Vacuum Optics Co., Ltd. The relevant companies will all be on the scene, I believe you will find the answer you want.

About 2018 International New Display Technology Exhibition / Shanghai International Full Touch and Display Exhibition:

Time: June 27-29, 2018

Exhibition Hall: Shanghai New International Expo Center

About the organizer

China Optical Optoelectronics Industry Association Liquid Crystal Branch: China Optical Optoelectronics Industry Association Liquid Crystal Branch is the only national industry organization in the new display industry. The club was established in July 1996. It has 360 members (as of the end of 2017) and is distributed throughout mainland China, mainly including display device (panel) manufacturers, main and auxiliary materials manufacturing enterprises, special equipment manufacturing enterprises and scientific research institutions. Colleges and universities.

Shanghai Reed Exhibition Co., Ltd.: Shanghai Reed Exhibition Co., Ltd. is operated by Reed Exhibitions (the world's leading exhibition and conference event organizer) and Shanghai Extended Exhibition Services Co., Ltd. (a professional planning and organization of large and medium-sized exhibitions at home and abroad. The joint venture company established in China in 2015 is the world's leading exhibition organizer of China's international touch screen industry and one of the nine outstanding member companies of Reed Exhibitions in China. At present, the company holds industry exhibitions in Shanghai and Shenzhen each year, including the well-known China International Touch and Display Exhibition (referred to as: C-TOUCH & DISPLAY), International New Display Technology Exhibition (referred to as: DISPLAY) CHINA), Shenzhen International Film and Tape Exhibition (referred to as: FILM & TAPE). In addition to making the exhibition a professional one-stop industry integrated learning, procurement and experience platform, Shanghai Li Extension Co., Ltd. also holds various professional technical forums each year to attract smart terminals, automobile manufacturing, industrial control, and aerospace. Professional audiences and buyers at home and abroad in the fields of media advertising, smart medical and smart home come to understand the most comprehensive and leading products and technical solutions, and actively promote the rapid development of the optical display industry in China and the world.

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