On September 7, Hisense launched the NU7700 influence series ULED TV new products. While adhering to the concept of ultra-high-quality, high-value, personalized and intelligent design products, it also broke the bass curse of ultra-thin TVs through the “air sound field†technology. .
According to the development of the color TV industry in recent years, as the quality of the image has reached a certain level, the various forces are relatively solidified. In order to win the initiative, the sound quality will inevitably become the next “battlefieldâ€. In the view of Nail Technology, the significance of the launch of the Hisense NU7700 influence series is not only to lead the industry trend and win the industry's new match point, but also shows that this industry is still the king of technology.
Hisense NU7700
Slim TV also has ** thick bass.
The sound quality of color TVs, especially bass performance, has always been a contradiction with the trend of light and thin. The sound is generated by vibration, and the vibration requires space. The thin and light color TV makes the space for accommodating the sound unit gradually compressed. The effects of this change are not obvious in the presentation of midrange vocals and high-frequency musical instruments, but they will feel more difficult when restoring complex low-frequency sounds.
Some manufacturers tried to use plug-in sound or so-called split-type design to solve this problem, in Xiaobian view, this solution itself has some deficiencies: First, dilute the convenience brought by the thin and light color TV; second is , It may increase consumer's purchase and maintenance costs; Third, it affects the overall appearance of the mix. But it can also be seen that, in addition to external speakers, most manufacturers have no better solution to solve the sound quality problems of light and thin color TV, whether it is the international giant Samsung, or in the country as the first echelon of TCL and other brands. However, this problem has been easily resolved by Hisense.
The Hisense NU7700 influence series not only enables the light and thin color TV products to have beautiful sound quality, but also solves the problem of audio external plugs. From the content of the poster before the release of the influence of the NU7700, it can be seen that the sound quality is the focus of Hisense's push in this new series, and the “broad vocal range†“the voice that will take you through the soul†is the influence of NU7700. "Small goals."
In addition to mastering a large number of core technologies in image quality, Hisense has more than 70 patents on TV sound quality. In order to break the public opinion of breaking the light and sound quality, Hisense NU7700 products innovatively use its independently developed “air sound field†technology. For the first time, TV stereo can reach 60Hz super bass without the need for external stereo, which can surpass the sound of external speakers. . Through this technology, Hisense can be said to have created a new era of color and sound quality with "air conduction, subwoofer, and high energy."
Specifically, the Hisense NU7700 influence series adopts a dual-mode resonant ultrasonic sealed acoustic box, which is directly conducted into the ear by air vibration, and can exhibit the bass performance of a 3× volume traditional phase-inverted speaker, which greatly improves the bass. The performance is even more ** thick and hierarchical, solving the world's problems that the TV is getting thinner and thinner and the bass is getting worse. Thanks to the addition of two passive radiators, the bass effect is greatly increased, and it can bring 10 times more tone than the same volume of audio.
At the same time, the NU7700 incorporates a Grammy sound technology technology gold medal, an independent sound processing chip and a professionally tailored sound solution for ultra-thin TVs, and Waves professional sound processing technology with up to 9 EQ tunings, twice the size of regular TVs. , And added super bass, vocal enhancement, clear treble, 3D sound personalized tuning design. In addition, Hisense partnered with its partners to provide audio decoding and post-processing technologies jointly by Dolby and DTS. Waves audio, DTS Premium Sound advanced sound system, Dolby Audio's blessing, make it possible to restore studio-level sound "high fidelity" at home.
Hisense has won the industry's new match point
Using the "air sound field" technology and a variety of professional solutions, Hisense NU7700 not only solves the problem of thin and light and sound quality can not have both, but also formed a difference with a relying on external audio products.
Test Results
The National Digital Audio & Video and Multimedia Product Quality Supervision and Inspection Center has shown that the frequency response of Hisense NU7700 is as low as 56Hz and the total harmonic distortion is only 0.17 on the two main indicators that reflect the frequency response and total harmonic distortion of TV products. %, creating a new benchmark for high-end high-quality TV in China.
Through the sound quality of color TVs, Hisense can be said to have won the industry match point.
As the basis for the division of television products between generations, display technology has received a lot of attention from the whole machine manufacturers. In recent years, the picture quality of color TV products has increased significantly, including 4K, HDR, etc. have gradually become standard products. As an aid to the user's perception of the design of the upgrade, including "borderless" "ultra thin" "surface" and so on.
Whether it is ULED, QLED, OLED, laser display technology, or large screen, super picture quality, artificial intelligence, quantum dots, 4K or even 8K ultra high definition concepts have entered the consumer's field of vision. It can be said that making a fuss about the picture quality has become a mandatory item for global TV manufacturers, and Hisense is no exception.
Saying that Hisense scored the industry match point, on the one hand, because in the four major display technology camps, Hisense has already dominated the second with its own ULED and laser display. More importantly, Hisense paid more attention to the sound through the release of NU7700. The paintings are beautiful." It should be noted that in terms of display technology, the camp has formed, and the high has not yet been separated. With the trend of consumption upgrading and being temporarily satisfied with the quality requirements, the demand for “good voice†from users will become more prominent. This is a trend and challenge that color TV manufacturers have to face, and Hisense has already won the upper hand.
Color TV industry is still king
The long cycle and uncontrollable risks are the reasons why some manufacturers, especially many emerging Internet brands, do not attach importance to technology research and development. However, in the view of nail technology, in the context of such an industry, it is even more necessary for companies to “strengthen internal strength†and focus on technology research and development. With the overall sluggishness of the industry, Hisense led the growth of TV sales during the 818 period, which is enough to illustrate this issue.
Take this release of the NU7700 influence series as an example. Hisense can use the sound quality as the main highlight of the new series. In addition to relying on technological innovations such as “air sound fieldâ€, it can not afford the three strengths of visual experience, personality design, and smart operation as a solid backing. These are inseparable from Hisense's focus on technological strength and independent innovation.
Hisense NU7700
“Super picture quality†is the core keyword of Hisense ULED products. The characteristics and advantages of Hisense's ULED products are reflected in its newly upgraded multi-zone dynamic backlight control technology. Each subarea has 4096-level fine dimming, presenting levels, details, and realism that ordinary TVs cannot express. Hi-view Pro image quality engine chip, third-generation quantum dot technology, nano moth eye bionic screen and a series of new technology applications, achieving a tens of millions of dynamic contrast, color gamut range up to 106% NTSC, dynamic range peak brightness Up to 1200 nits, higher definition, more three-dimensional, more realistic details, more smooth motion picture.
In the past two years, Hisense's self-developed ULED technology has begun to fully export to the global market. The MU7000 series, the first representative product of the 7 series ULED products, is sold and obtained in 67 countries including the UK, France, Germany, Italy, South Africa, and Australia. Vulgar performance. In the Chinese market, the monitoring data of China Yikang Market indicated that from January to July this year, the 55-inch MU7000 series ULED products had the highest sales volume in the market with up to 282 products of 6,000 yuan and became the most popular high-end star products.
It must be mentioned that this HDR professional film adjustment, when the HDR of most products still stays in the decoding level of HDR, the influence series is adjusted strictly according to the professional film backlight adjustment standard, and the brightness and color curve are both The HDR10 standard is highly consistent.
In terms of product design, Hisense NU7700 pursues an ultra-high ratio of screens in order to match the display performance of “Super-Qualityâ€. It adopts the ultimate borderless design of high-end products, and the border is narrow to 2mm. Currently, there are few products that can achieve extreme borderlessness in the market. . Nail Technology believes that its advantages are threefold: one is to present the screen as much as possible, thereby reducing the interference of the body to the picture when viewing the content; second, through a simple appearance, can be better integrated with the home environment; The overall unity is stronger.
In addition, the 9mm ultra-thin fuselage of the NU7700 adopts a panoramic design, highlighting Hisense's simple design concept. No screws are used in the front frame or the back plate, and the front face is extremely boundless. The backplane is neat. Cartier classical silver and tough lines Gemini base has become the crowning touch of product design.
System application level, NU7700 equipped with multi-point WiFi, using MU-MIMO WiFi technology, allowing TV exclusive WiFi, multi-device will not affect the TV, so that smart TV bid farewell to wait, compared to ordinary WiFi, the speed has increased nearly 3 times. In addition, the smart viewing mode is launched for video playback. Online video starts broadcasting in 2 seconds, which is 60% faster than ordinary TV. With more WiFi, the viewing is more smooth. For parents concerned about the children watching TV caused by eye fatigue, influence series to help parents rational planning. Among them, the child lock function, which is specially developed for children, can be used to set the power-on password, watch duration, etc. It can also open the eye-protection mode with a single key, allowing you to watch and entertain your eyes.
From sound quality to image quality, if it weren’t for Hisense to focus on technological innovation, there would be no products like NU7700 that could lead the industry trend. On August 17, Hisense Electric (600060) released its 2017 semi-annual report. According to the report, from January to June 2017, the company realized operating income of 13.567 billion yuan, an increase of 2.09% from the same period last year. According to data from China Excel, as of June 2017, Hisense TV's retail sales and retail sales share were 16.55% and 17.99%, respectively, and they both continued to be the first to lead the domestic market for 13 consecutive years. It can be said that Hisense's success comes from its focus on technology-driven focus and its commitment to independent research and development.
In the second half of the year, panel makers’ prices and pricing pressures caused by price increases are being lifted; real estate recovery and consumer upgrades are also driving the entire household appliance market to pick up; In addition, combined with the World Cup, Hisense still has a lot to do. In the improvement of sound quality won Hisense's Hisense, follow-up performance is worth the wait.
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