The popularity of the "Transformers" series of movies has spurred the popularity of global autos in recent years. From children to adults, they all like it very much. Recently, the China DMG Entertainment Media Group and the famous American toy company Hasbro opened a Transformers experience shop in China. The center will provide VR and AR experience in the background of the Transformers universe. The first experience center will be established in Shanghai this summer. The Transformers of the experience center will be based on fans' favorite "first-generation" designs, plus realistic rendering techniques to increase the immersive experience of tourists. Visitors will have the opportunity to battle against Optimus Prime against the Decepticons, and the Hornet can even become your mount.
Using IP for VR to warm up has been a common news in the VR industry. Even if you move to a larger IP, the experience of VR is still incontrovertible. For the offline experience, VR is a good thing, at least for the experience hall to have enough gimmicks to bring income; for VR, the living room into millions of households may be the industry's most urgent vision.
Due to Oculus's "closed-door-locking" policy, HTC Vive is actually a little better at sales in China. But when it comes to system platform style, Oculus is even better. The Oculus homepage is an ultra-modern living room. The water is tumultuous. Although it doesn't sound wonderful, it even feels noisy. In contrast, the homepage of SteamVR didn't care much.
Recently, Valve released a beta update of its SteamVR software and made a major revamp of its homepage. The default environment is purple plains and distant mountains, as well as hilltop cottages. Users can also DIY custom personalized scenes. Whether you want the home page to be a comfortable living room or a quiet office, you can decide for yourself.
Valve also displayed a large number of wild landscapes to choose from, whether it is landscape trees, or world landmarks, or even fantasy landscapes where aliens come.
In addition, the SteamVR homepage has also upgraded its built-in social features, allowing users to invite their friends into the home page environment and socialize with friends in any environment. Social networking on the platform takes place in voice mode because the SteamVR system has a built-in microphone. In addition to chatting, you can also write crayons with your partner, like Tiltbrush. Talking tired, you can also watch 2D videos with your friends on the platform.
In other words, the features of Facebook Spaces and Oculus Rooms are all available on the SteamVR homepage.
Obviously it was just a small change, but it has become a "big news" for VR media. However, the whole world with HTC Vive is such a person, what VR social play, talking to oneself? Count on non-professionals, go crazy for VR painting? For the current situation where VR hardware cannot be sold and VR games are ridiculed, these tricks are probably due to SteamVR's poor performance.
In the first quarter of 2017, the United States accounted for 40% of the global VR market and continued to occupy the largest share. Among them, Sony's PSVR occupies more than 60% of the US market, and its capital is mainly derived from gaming equipment and low-cost head-mounted displays. In the first quarter, VR sold a total of 81,000 VR headsets in the Japanese market, replacing China and becoming the world's second-largest VR market. China's homeopathy slipped to third place. HTC continued to maintain its leading position with a total of 15,000 Vive heads sold, accounting for a quarter of the Chinese market.
Japan's demand for PSVR is so strong that Sony still has to continue to send more products across the country to make up for the gap in demand. Canaly Research Analyst Mo Jia said: "Game and entertainment are still the key drivers of VR head-ups because Japanese players have a keen interest in VR games. "The recently launched Aim Controller is expected to improve the user experience. Sony must ensure that the 3A VR can run smoothly on the PlayStation VR for a long time. China’s game culture has limited the growth of the VR market this quarter because there are fewer Chinese paying players.
After reading this report, I would like to add a few reasons for the decline in Chinese sales. Vive is too expensive. The computer configuration requirements are too high. The VR game is too dizzy. After playing a halo for a day, all the friends who bought have said that they cannot enter the pit.
The supervised VR experience store is still expecting a bigger outbreak, but a self-service VR mini arcade has been born. Recently, at the 4th Wuhan International Games and Entertainment Equipment Exhibition, MR BOX brought about by UCVR attracted a lot of attention.
With mobile payments becoming more convenient, the offline entertainment industry has gained more room for imagination. Recently, in addition to VR entertainment equipment such as egg chairs and racing cars in shopping malls, there is a new entertainment facility that attracts everyone's attention. That is mini KTV. However, VR entrepreneurs are not to be outdone. UCVR has developed a self-service VR mini arcade called MR BOX using VR technology.
MR BOX is a self-service VR entertainment terminal device that integrates functions such as VR game experience, MR video recording and synthesis, and MR video one-click sharing. The main application scenarios of this product are public places such as airports, attractions, and popular business districts that have a large number of floating populations.
MR BOX can provide a full self-service privacy experience. Players can self-enable device wear in only 10 seconds. The device also provides MR video one-click sharing function. UCVR will update the game regularly for the MR BOX in the cloud.
Allowing the player to spend the least money to enjoy the latest technology, VR companies reinvest their earnings and make more good products. Maybe in this meditation, VR slowly develops into the kind of VR we thought.
Recently, OpenAI, a non-profit AI company backed by Elon Musk, has discovered the new use of VR: teaching robots to work.
According to the OpenAI blog post, the two AI algorithm systems can use physical decoding to copy actions by recording a demonstration of the actions in the virtual reality. This action demonstrates a simple stacking of blocks, but this simple simulation learning can also be widely used for more advanced robots, such as handling robots.
OpenAI uses two AI algorithms in the application: one to explain the position of the object, and one to explain the motivation and the way in which the action occurs. Researchers call it the visual imitation network. In general, this type of algorithm needs to collect data through thousands of real-world machine experiments in order to parse the action.
But virtual reality can help OpenAI achieve everything. The machine can reproduce human actions in VR in reality, and there is no error at all.
"Actually, these bricks don't exist. This system is just an early prototype. OpenAI will develop it as a backbone system for training robots," OpenAI researcher Josh Tobin told us.
Jack Clark, director of communications strategy at OpenAI, said the system works well in the company's other robot training systems. It is difficult for a computer to completely simulate a fluid or a flexible object, so it is more difficult to train robots to carry the data needed to carry such objects. While VR can do this, the virtual world brings more than just stacking blocks.
Indeed, VR can always play a unique role in areas that we can hardly imagine. Although it is still difficult to see what practical applications robots use to imitate human movements, it may be that VR is in a particular area, not a VR game, a VR film or a VR real estate.
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