TechWeb reported on August 31st that Jingdong officially launched the offline Jingdong Home Experience Store at the retail innovation conference, and said that it would promote its technology accumulation and big data resources in the first time to promote retail. Industry change. Recently, some netizens visited the Jingdong home and found that the experience of the store has launched the "brush face payment" function, the netizen shouted "finally can rely on the face to eat."
It is understood that Jingdong Payment has successfully applied the popular face recognition technology in the industry to the offline payment link. Jingdong Home's “Paint Face Payment†function can achieve accurate, fast and friendly access to user facial information, and a single transaction can be controlled to complete payment in about 2 seconds.
According to data disclosed by JD.com, Jingdong Home's “Painting Face Payment†technology is an internal brand created by JD.com's R&D department based on AI, deep learning and face recognition technology. Jingdong Chao's face recognition technology algorithm recognition accuracy has reached 99.9%, users and merchants are free to apply for the opening of Jingdong brush face payment.
Before using the “Painting Face Paymentâ€, the user needs to first scan the QR code through Jingdong APP or Jingdong Financial APP to complete the real-name authentication and upload the front photo, then you can open the “Pay Face Payment†in Jingdong Payment; Jingdong brush face payment is a method of biometric identification plus mobile phone number verification and double verification, which can better protect the security of user payment.
Specifically, in terms of user experience, the payment user only needs to input the last four digits of the mobile phone number on the screen of the brushing device, face the camera, scan the facial information, and the system automatically compares with the stored information in the database. After the identity information is verified, Click OK to complete the payment.
After the netizen experience, the netizen said that compared with the popular scan code payment, it is obvious that the face is obviously obvious, and the user does not even need to pull out the mobile phone, open the APP, scan the QR code, etc., and only brush the face in front of the specified screen. ", you can quickly verify the "right body", convenient and fast, greatly improving the efficiency of payment.
Jingdong payment official revealed that it is currently conducting internal testing of “brush face payment†function in four offline retail stores such as Shanghai Baodi Jingdong Home, Shenzhen Wal-Mart Jingdong Home, Beijing Changping Yongwang Jingdong Home, Beijing Tongzhou Wanda Jingdong Home. jobs. This time, I tested in four Jingdong home stores, I hope to further collect user feedback and promote iterative upgrade of face payment. Next, open tests will be conducted for invited users in more real business scenarios.
On the "new gameplay" that Jingdong launched this time, some netizens said that the offline mobile payment is very convenient. When people go out, they don't really like to bring their wallets. In the future, it is very likely that they will upgrade to the era of "paying for the face."
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