A few days ago, Ms. Li’s WeChat circle of friends was pushed to an advertisement for “home mini simple frozen refrigerator, rushing for 9.9 yuanâ€. Less than 10 yuan can buy a small refrigerator? In the hot summer, Ms. Li hearted, and then clicked into the ad, but the link did not enter the product purchase page, but prompted to download a lot of APP to buy, and jump Go to the download page. Ms. Li did not think much, immediately downloaded and registered a lot of APP.
Opened a lot of APP, Ms. Li found that the 9.9 yuan refrigerator is not directly purchased, but to invite friends to download the APP, together with the "spelt group", to determine the "spelt group" successful only have the qualification to buy at a low price. Ms. Li believes that she has seen a lot of advertisements, and this advertisement comes from WeChat, and the credibility is relatively high. So she tried her best to let her friends and family download the app and join the group. "in. After paying 9.9 yuan each of the friends and relatives in the group, they were told by the system whether the group could be assembled with a probability. The system needs to draw in the background. Only the ones who are drawn are eligible to buy at 9.9 yuan. This refrigerator, otherwise the system will automatically refund you.
However, Ms. Li was not told about the number of 9.9 yuan purchased refrigerators and the probability of winning. About a week later, she suddenly received a “WeChat refund noticeâ€, prompting her to get a refund of 9.9 yuan. At this time, Ms. Li discovered that the low-priced refrigerator was not as easy to buy as the publicity. She was very angry with this: "I am motivated to persuade my relatives and friends, they are all directed at me, and found that it is a scam, which is a kind of damage to my personal credit. This activity did not say in advance. It’s a lottery, and even if we don’t mention the probability of winning, we will deduct our money first. Is this reasonable?â€
The supervision of a lot of lottery funds has been questioned
At the same time, the company has put a lot of low-priced advertisements, such as “9 yuan to buy smart phonesâ€, “9.9 yuan to buy driving recordersâ€, “9.9 yuan to buy balance cars†and so on. Many users have sent a message on the Internet asking if this is true? And more netizens do not distinguish, directly place orders online.
However, such a large number of "first deductible and then draw, no refund" mode may be one of the sources of a lot of cash flow. A lot of prospectus shows that "As of Q1 2018, there are still cash and cash equivalents of 8.634 billion yuan in the current liquid assets, and operating cash flow is positive (2018Q1 is 629 million yuan), mainly merchant prepayments and deposits. contribution."
Some consumers have questioned that the use of lottery money can bring a lot of funds to themselves. What is the supervision of this fund? If the lottery is not returned, is there any third-party supervision of the lottery? Is there any bank custody?
The reporter of Beiqing Daily searched for the keyword "mini refrigerator" in the fight. The result showed that the lowest price of the product was 35 yuan, and there was no refrigerator with 9.9 yuan. After asking the customer service, the other party said, "This is a platform promotion. If you see an advertisement in a circle of friends, you can click on the details to find out more" and said that you can't provide a product link for the 9.9 yuan refrigerator.
Breed a lot of WeChat QQ bargaining group
"Help me bargain together, get your favorite goods for free!" "It's worse for you! Double folding electric car original price 3999 yuan, take 1 cent to take away!" "Cut and cut, see 0 yuan together for free Ms. Zhang said that her family, classmates and colleagues in WeChat are being swiped by this information. "If you want to receive it for free, you need to share it and let others help you to bargain. The other party should pay attention to the micro signal or download the APP to cut it. One person and one knife, the price of a knife is random. You must cut it to 0 yuan in one day. Otherwise, otherwise According to Ms. Zhang, the more the value of the goods, the more people need to help cut, such as electric cars, she pulled more than 200 friends and family to help cut, the result is still a little worse. "Sometimes I cut 2 cents with a knife. How many knives can I cut enough? My WeChat friends are not many, and I can't pull people." And, people who help bargain can help up to 3 people to bargain every day. The most important thing is that you need to bargain successfully within 24 hours, otherwise you will lose all your efforts.
However, these methods of bargaining, boosting, etc. all need to “pull the headâ€. Some consumers said that such messages caused harassment in the WeChat group and drowned or interrupted the chat messages, seriously affecting the experience of social software. "People who don't contact for a long time, one contact is to let me bargain. I don't want to pay attention to downloading apps, but I don't care, it's very difficult."
A large number of "spelling the group", "selling price" and other needs have spawned many "selling more and more bargaining groups", "scraping more and more together" and "mutually cutting each other". The reporter of Beiqing Daily saw that many of the 2,000 QQ people were full. After joining a multi-help QQ group, the group leader guided reporters to pay attention to its WeChat public number. The public number is an advertisement link for the Taobao coupon website; other group members in the group send bargaining and spelling information from time to time. The group owner also said that they can pay to enter another large group, 2 yuan per person, which can guarantee someone to help bargain.
More than one, it has already added the option of “can directly participate in the spelling†in the APP, and can participate in the group without sharing. A lot of CEO Huang Wei said that this is a function that has been added to control the interference caused by sharing. "Through such things, users will be forced to spread a lot. You don't need to pass it out under normal circumstances. Just fine."
Experts allegedly suspected of false marketing
In response to the low-priced shopping lottery, Jing Heng lawyer Shanghai Supervisor Yu Chao said to the reporter of Beiqing Daily that “9.9 yuan to buy a refrigerator and 9.9 yuan to smoke the refrigerator is obviously two conceptsâ€, 9.9 yuan to buy a refrigerator is to attract consumers The exaggeration of the eye is a low-cost, inductive false advertisement. Article 3 of the "Advertising Law of the People's Republic of China" stipulates: "Advertising should be true and legal, and express the content of advertising in a healthy expression, in line with the requirements of building socialist spiritual civilization and carrying forward the fine traditional culture of the Chinese nation." Provisions: "Advertising must not contain false or misleading content, and must not deceive or mislead consumers. Advertisers should be responsible for the authenticity of advertising content."
Internet commentator Liu Huafang said that the purpose of this activity is to exchange traffic and new customers at low prices. “There is a chance to get a refrigerator or other products for 9.9 yuan. It is not certain that it will be obtained. But consumers will try to pull friends through WeChat and other channels, so that the traffic of the event will be quickly enlarged. The winning rate of such activities is not high, maybe only Someone else won the award, then, according to this calculation, the cost of pulling the customer actually becomes very low.†He believes that most consumers actually “play with the gameâ€, and take the time cost and labor cost, but ultimately only for the merchant. Bringing cash flow and traffic.
Li Chengdong, an e-commerce analyst, believes that the purpose of this model is to promote marketing. The slogan of the lottery is “inducing marketingâ€.
Thin film transistor liquid crystal display, commonly referred to as the TFT-LCD, is a type of liquid crystal display that USES thin-film transistor technology to improve the image quality. Although TFT-LCD is collectively known as LCD, it is an active matrix LCD used in televisions, flat screens and projectors.
Simply put, the TFT-LCD Panel can be seen as a layer of liquid crystal sandwiched between two glass substrates, the upper glass substrates being color filters, and the lower glass having transistors embedded in it. When the current passes through the transistor, the electric field changes and the liquid crystal molecules deflect, so as to change the polarization of the light, and then the polarizer is used to determine the light and dark state of the pixel. In addition, the upper glass is fitted to the color filter, so that each pixel contains three colors of red, blue and green, which make up the video image on the panel.
The Thin film Liquid Crystal Display is a type of most liquid crystal display that USES thin-film transistor technology to improve the image quality. Although TFT-LCD is generally referred to as LCD, it is an active matrix LCD. It is used in TV, flat panel display and projector.
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