[PConline News] At the IFA media conference in Las Vegas, IFA's partners and exhibitors including Gfk, Alibaba, botspot and DJI put forward their outlook for the future market, retail strategy and consumer technology products. The latest product innovations in areas such as three-dimensional scanners and remote-controlled aircraft. More than 100 journalists participated in this event on that day.
The IFA's media reception was hosted by Mr. Dave Graveline from Into Tomorrow. Mr. Juergen Boyny, GfK’s global director of consumer electronics products, as the first speaker, put forward a latest market forecast: “From now until 2020, the global electronics and home appliance consumption will continue to grow, and China is the decisive area for growth data. It is by far the largest consumer market; countries in Southeast Asia and India will develop through home-use equipment upgrades. Innovation is the driving force behind these markets."
Based on the market forecast of Mr. Juergen Boyny mentioned above, Dr. Christian Goeke, CEO of Berlin Exhibition Company, proposed that now is the best time for global consumer electronics brands to enter China. "CE China will be based on IFA's successful concept and will focus on big brand companies and their innovations and products. CE China will strive to provide a professional platform in the consumer electronics and home appliance industries to showcase new buyers, consumers and related institutions. Cutting-edge technology."
CE China is a global IFA event that aims to become China's premier exhibition of consumer electronics and home appliance branding. It will be held on April 20-22, 2016 in Shenzhen, China.
China's e-commerce giant Alibaba is taking concrete steps to support CE China's philosophy. Mr. Ikari, the President of Tmall Electric City, attended the IFA press conference and delivered a speech. He said: “We will bring the Internet's way of thinking and big data services, and organize an unusual electronic exhibition with IFA. I It is believed that CE China will be an unprecedented and unparalleled industry event ".
Important dates for IFA and CE China
• April 17-20, IFA Global Press Conference, Hong Kong and Shenzhen • April 20-22, CE China, Shenzhen Convention and Exhibition Center • September 2-7, IFA, Berlin Exhibition Center
About IFA
In 2015 alone, the total amount of orders reached during the six-day exhibition reached 4.35 billion euros. There are more than 1,600 exhibitors and the exhibition area is 150,000 square meters. The number of visitors exceeded 240,000, of whom 142,000 were professional visitors and 63,000 were from abroad. There are over 5,800 journalists involved in the media, including 2,700 from outside Germany. The exhibition covers 1.2 billion people worldwide.
As the world's leading consumer electronics and home appliance exhibition, IFA will be held in Berlin Grand Exhibition Center on September 2-7, 2016.
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