Recently, IDG, an international third-party data company, released a survey report on smart phone shipments and market share in the Chinese market in the second quarter of 2016: Huawei, OPPO, and Vivo were among the top three, while Xiaomi fell to fourth and Apple was fifth.
Compared with the second quarter of 2015, Xiaomi was the top spot with a market share of 16.1% and 17.1 million units respectively. After a year, its shipment volume dropped to 10.5 million units. It has shrunk by nearly half, making it the biggest drop among the top five brands.
In comparison, Huawei’s shipments ranked first in this year rose from 16.6 million units in the same period last year to 19.1 million units, and its market share increased by 1.6%. However, the most notable of this list should be OPPO and Vivo. The market share of the two mobile phone brands increased by 8.6% and 5.3%, respectively, and the former shipment more than doubled from 8 million. It rose to 18 million, and the latter's shipments rose from 8.4 million to 14.7 million.
Apple ranked fifth and shipped 8.6 million units, with a market share of 7.8%, down 31.7% year-on-year.
For this list, Tay Xiaohan, senior analyst at IDC's Asia Pacific Terminal Research Equipment Group, said, “The success of Huawei, OPPO and Vivo in the market is due to their ongoing efforts to build brands and to attract consumers’ offensive Marketing, while focusing on product features."
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