The "explosive door" continued to ferment, Samsung Electronics was embarrassed, and finally announced the suspension of production, the sale of Galaxy Note 7 mobile phones. In the long run, Samsung’s mobile phone has a solid reputation for years, and it has been labeled “unsafe†due to Note7, which will lose a large part of its loyal customers. "Nihon Keizai Shimbun" said that compared with the direct losses caused by global production suspension and recall, Samsung is more worried about the "forever framed" global market share, because it is facing Apple's biggest rival and emerging challenges such as China's Huawei. The threat of the person. For Samsung, it is now the only option to do a good job of dealing with the aftermath, quickly launching reliable new products and reclaiming consumers who are leaving Samsung because of disappointment.
Even now, Samsung still hasn't figured out where the problem is. Park Chul-wan, former director of the Advanced Battery Center at the Korea Electronics Technology Research Institute, said to Samsung engineers after reading the investigation documents: "It is still too early to attribute the problem to the battery." He also said that Note7 is far more complicated. It is higher than all other phones, so it takes a long time to know where the problem is. In order to surpass the iPhone, Samsung seems to have injected too many new technologies into Note7, which makes it difficult to control.
Samsung also banned the use of e-mail exchanges between Note7 inspectors, making their work more difficult. In order to prevent information disclosure, Samsung stipulates that engineers can only communicate online.
According to the Korean media report, Samsung Electronics announced on the same day that it will correct the operating profit of 7.8 trillion won (about RMB 46.8 billion) in the third quarter of 2016, which was released on the 7th of this month, to 5.2 trillion won (about 31.15 billion yuan). yuan). The corrected operating profit was reduced by approximately 15.6 billion yuan. The Note7 incident has seriously affected Samsung's financial situation. At the same time, the accident investigator believes that the battery of Note7 after replacement is still defective, which may seriously affect people's trust in Samsung accessories.
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