LeTV will exclusively operate all TCL boot ads

At the end of last month, LeTV had announced that it would jointly unite TCL with the Nuggets Cinemas. TCL’s global broadcast and LeTV Super TV will be synchronized with movie theaters. As the two top TV brands, their cooperation will A great extent influences the development of the entire smart TV industry.

At the same time, Yesterday, “Learnings opened up” LeTV large screen advertising communication will be held in Beijing, LeTV and TCL both sides of the high-level attended the meeting, the two sides jointly announced: LeTV will exclusively operate TCL's all boot ads Resources, it is expected that the total advertising revenue in 2016 will exceed the threshold of hundreds of millions, creating China's largest smart big-screen advertising platform.

It is understood that TCL already has 13 million smart TV home users and maintains a 30% annual growth rate. LeTV has more than 5 million smart TV home users and will reach 10 million this year. After cooperating with TCL, LeTV will be able to cover 20 million large screens and 70 million television viewers behind it, and it will be a high-value audience that traditional television is difficult to cover.

At the same time, LeTV also stated that during this year’s 414 Ecological Free Day, LeTV’s total sales of ultra-television exceeded 509,000 units. At the same time, by the beginning of 2016, the cumulative sales of Super TV exceeded 5 million units, and LeTV’s sales target for this year was 6 million. Taiwan, ready to seize the first three smart TV, and even the first in the industry, if this goal is achieved, LeTV as the amount of super TV will exceed 10 million units.

According to the latest data, LeTV’s Q1’s advertising revenue increased by 545% year-on-year, and LeTV’s large-screen advertisers increased by 557% year-on-year, and LeTV’s Q1 average weekly orders exceeded 10 million. It is worth mentioning that the single-customer orders for LeTV's large-screen ads have exceeded 20 million.

In addition, big-screen advertising is not just a product that starts video, but also can cooperate in more levels, such as brand area, boot + micro-film area, multi-screen live broadcast cooperation, etc., can better make the value of marketing play To the maximum.

For LeTV and TCL, the cooperation between the two parties is not only the cooperation of a single product, but also not only the cooperation of an advertising agency, but a comprehensive and in-depth cooperation across the ecological cross-industry chain. TCL hopes to cooperate with LeTV to jointly tap the value of smart TV's advertising marketing to help the industry quickly move towards standardization and scale.

At the same time, LeTV is also hoping to develop new monitoring standards for large-screen marketing effectiveness research through the uniting of various entities in the big-screen advertising ecosystem, and promote the development of transparency and standardization of the large-screen advertising industry.

LeTV and TCL will have a stronger chemical reaction through deep cooperation and complementary resources with each other, which will have a powerful impact on the entire smart TV industry. It can be said that a new large-screen marketing has been created. trend.

Asic Miner

Application-Specific Integrated Circuit refers to an integrated circuit specifically designed to perform a specific computing task. It is very common to use ASIC for mining in the field of blockchain. This article will analyze the principle of ASIC mining and why it should be anti-ASIC.

For Bitcoin, mining has gone through four stages: CPU, GPU, FPGA and ASIC. GPU is naturally suitable for parallel simple operations, so the execution of SHA256 is much higher than the CPU. FPGA is a programmable hardware, because it has a certain degree of universality, so the unit price will be relatively expensive. ASIC has a large initial design investment, but the unit price will be cheaper after mass production. Therefore, if you can determine that the market size is relatively large, the use of ASIC technology will be the most cost-effective.

This is the basic principle of ASIC.

In a nutshell, mining is running complicated calculations in the search for a specific number. Whether it`s an ASIC miner or a GPU mining rig, mining hardware must run through many calculations before finding that number. In proof of work systems like Bitcoin, the first one to find that number gets a reward - at the time of writing, 12.5 Bitcoins worth around $96,850. That reward will fall to 6.25 Bitcoins in May 2020.

There are so many people and powerful computing systems trying to mine Bitcoin that miner groups form to find that number and share the profit. Even more, the faster your hardware, the more you earn. That`s why people who can afford it opt for ASIC miners because it gives them the greatest chance of earning cryptocurrency in exchange for their investment.

Each cryptocurrency has its own cryptographic hash algorithm, and ASIC miners are designed to mine using that specific algorithm. Bitcoin ASIC miners are actually designed to calculate the SHA-256 hash algorithm. In the case of Litecoin, it uses Scrypt. That means technically they could mine any other coin that`s based on the same algorithm, though typically, people who buy ASIC hardware designed for Bitcoin mine that specific digital currency.

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