In order to attract potential customers, many car manufacturers have tried to use immersive technologies such as virtual reality (VR) and augmented reality (AR). Mazda is also embracing this trend and is working with shopping mall companies to bring the virtual reality driving experience to five UK shopping malls.
This retail tour will provide customers with the opportunity to experience the virtual test drive experience of Mazda MX-5 or Mazda CX-5. They wear a virtual reality helmet in each car.
The test drive experience will allow customers who choose MX-5 to enter the winding roads of the Italian Alps, an area widely recognized by car enthusiasts because of its excellent driving roads. For customers who choose CX-5, they will be taken to the famous Longcross test track in Surray to understand the performance of this car.
Customers visiting the Mazda booth can also request to send interactive brochures to their smartphones, book a test drive, or get more knowledge about Mazda models. Mazda coffee carts will also provide refreshments, which are based on the classic Mazda Porter taxi mini trucks from the 1960s.
Claire Andrews, Mazda's UK marketing director, commented: “The innovative application of VR technology brings Mazda’s vitality to consumers in a way that traditional static displays cannot.†In addition, “in virtual reality In China, our goal is to create a sense of unity with the car through an immersive experience. You can get the impression of a test drive in a Mazda CX-5 or MX-5 without leaving the building." This will bring people closer to the car itself and enable them to appreciate the quality of the car's interior and exterior.
Ningbo Autrends International Trade Co.,Ltd. , https://www.supervapebar.com