The LED advertising market in Shanghai has been turbulent. Recently, two anonymous emails exposed on the Internet have bombarded Xiangli Media to create a prosperous illusion, and then invested $30 million in Softbank. Champs-Elyss has been widely discussed in the industry because most of the e-mail messages have expired and failed to respond. In the interview, the reporter found that the sluggishness of the LED advertising market in Shanghai has become increasingly fierce. The LED resources outside the house have confirmed the truth of the number of kings and become the most weighty competitive weight.
Advertising screen is highly competitive
With the increasing popularity of the LED advertising market in Shanghai, while Focus continues to maintain its leading position in the country, companies such as Tulip, Champs and Xinhua Video have been rapidly developing their territory. An anonymous e-mail that was recently exposed on the Internet pointed sharply that Champs-Poly was in a bad situation recently and broke the calm of the market.
In April this year, Champs Media announced that it had received a $30 million investment from Softbank Safford, but Anonymous Mail stated that Champs Ely signed more than 20 cooperation intentions in 2007, and currently it has only 8 LED screens in Shanghai. Directly referring to the rapid pursuit of financing and flickering venture capital institutions, desperately signing the position contract, creating the illusion of prosperity, but with the plan of the enclosure in 2008, the Softbank Safford was very unhappy.
According to the e-mail, the company has signed a letter of intent for outdoor LED cooperation with a number of department stores of New World Department Store Co., Ltd., but lost to the strong challenge of the tuner media in the later competition, and was screened by the cross knife.
In order to verify the facts, the reporter dialed the phone number of the New World Department Store Paris Spring Hongkou Head Office. After repeated confirmation, the staff member told the reporter affirmatively: the LED screen has been packaged for the tulip, definitely not the Champs.
After a round of phone calls, the reporter found that New World Department Store in Shanghai's seven Paris Spring Department Stores, currently only Huaihai stores belong to the Champs-Elysees; and the Pacific Department Store Xuhui Store, which was once included in the enclosure area, has also been The tulip was included in the majesty, which shows that the competition is fierce.
In the face of anonymous e-mail blame, Champion Media spokesperson Zheng Gang said that the mail is still taking the 2007 overdue plan, and many of the information is seriously misrepresented.
Zheng Gang said that at present, there are only about 20 outdoor LED screens in Shanghai, and the resources are precious. It has always been a battleground for the military. This market is completely on a first-come, first-served basis. Everything is screened and the number is king.
Pujiang LED Cruises
As one of the scarce LED resources, from the beginning of 2007, the Huangpujiang LED ship captain No. 6 has been exposed to the dispute. The entanglement relationship between Xiang Lili, Horizon, and Focus has attracted much attention. Although many companies have announced that they own the Huangpu River LED ship business resources at the same time, but the captain of the 6th flower is still not publicized. A survey by the reporter found that the LED boat battle has entered a long-term competition.
In 2007, Champs Elysium successfully acquired the advertising agency rights of Captain No. 6 from the vertical and horizontal reputation, but suddenly encountered a focus on the intervention, the contract changed. After more than half a year of stalemate, Focus has acquired the vertical and horizontal reputation, the mail said that the court has finalized the judgment of the end of the contract between Xiang Lili and Horizon.
Seven-dimensional media, the owner of another Pujiang LED ship VEGA Weaver, said: Captain No. 6 is now in the same position, while Focus is applying for another larger ship, which may be approved soon. They rushed to the captain on the 6th rather than let it out of service, and never give it to competitors, which shows the fierce competition.
A salesperson at the point confirmed the above statement. After the reporters inquired, it was learned that the new ship of Focus is called Happy City, and is currently undergoing the approval process. The LED area is as high as 384 square meters. The area is definitely larger than other LED boats. The salesperson stressed.
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