Electronic enthusiasts eight o'clock: According to the latest research report of the Interactive Advertising Bureau (IAB), more than half (56%) of Americans have been able to watch Internet videos on TV sets, but they still only watch traditional TV programs on TV sets. .
According to the report, since 2015, the proportion of American adults who can watch Internet videos on TV sets has increased by 20%. They can either watch Internet videos through the TV itself or watch Internet videos through various set-top boxes such as Chromecast.
But a large part of the time that American adults use televisions (39%) use televisions to watch traditional TV shows. They spent about 24% of their time watching Internet videos on Netflix, YouTube or Hulu.
But from another perspective, with the increasing number of Internet TV services provided by streaming media services such as Amazon and Netflix, the proportion of Internet TV services in viewers' viewing time is growing.
The number and frequency of watching Internet videos by those who watch TV on Netflix or Hulu on TVs is increasing. About half (46%) of Americans with streaming TVs watch streaming video every day, up from 32% in 2015.
What are the streaming videos they watch? 79% watch Internet TV shows, and 70% watch a variety of original dramas such as Netflix's Strange Story or Hulu's Story of a Woman.
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