[Source: LED Engineering's "LED lighting channel" 2013, No. 5 (total of 41) reporter / Zhou Jianhua]
The volume of the store has changed dramatically
In the past two years, the brand home market and lighting market have expanded rapidly. Such as the red star Macalline, actually home, Jimei and other well-known brands home market in the country triumphantly, lighting lighting investment is in full swing; Beijing Shilihe Lighting City Shenyang store, Wenzhou store's professional chain expansion set sail; local consortium investment in the lighting market has emotions plus.
Many cities are planning or starting the planning and construction of new lighting markets. The expansion of these lighting stores is leading and changing the lighting sales pattern of each city.
“From 350,000 square meters to 3,500,000 square meters, the volume of professional lighting lighting stores is changing from quantitative to qualitative. Whether it is the need of urban construction or the demand of consumers for the shopping environment, it has already promoted high standard shopping. The birth of the professional hypermarket, the lighting lighting market will gradually move into the 'high-rise building' from the 'shacking area'." Lin Huasheng, chairman of Qingdao New Century Lighting Co., Ltd., which is very concerned about the lighting lighting store industry, said.
Moreover, the more scientifically planned, the higher the construction standards, the longer the period of use, and the more favorable the stable development of the market.
For example, Changzhou Guanghui Lighting City in the distribution center, Chengdu Shili Denghuanggang, Beijing Shilihe, etc., as well as the industrial cluster base of the ancient town Star Alliance Lighting Plaza, Guangbohui, Foshan South China (International) electric light source lighting city. Therefore, the market-based lighting hypermarket will occupy the dominant position in the future lighting market.
In recent years, terminal single store lighting hypermarkets have emerged, one is the market-based lighting store. The professional lighting, planning science, large scale, high grade, beautiful environment, professional lighting market or home market lighting area, lighting sales area consisting of a number of lighting stores, the industry is accustomed to call it "lighting market" Also collectively referred to as "lighting stores."
The second is a large-scale lighting storefront with individual units. The size of a single store is large, there is a certain brand influence in the local area, advanced management, complete product range, clear positioning, and can meet the needs of most consumers. Also known as the "lighting store."
According to incomplete statistics, there are hundreds of thousands of lighting stores above 2000 square meters in the country. There are nearly 100 lighting stores in the country with more than 5,000 square meters, and there are tens of thousands of single stores such as Chongqing Lampat and Zhengzhou. Square super store.
These hypermarkets, from brand building, marketing innovation to scientific management, all operate according to the modern enterprise management model, and some expand rapidly with the brand chain.
“Whether it is the market or the terminal storefront, the trend of such hypermarkets has gradually become clear. With the development of the times, this trend will have a certain impact on the development pattern of the future lighting industry. The rise of hypermarkets to the industry of the industry The upgrade is a booster that accelerates the process of shuffling and branding in the industry.†Lin Huasheng, chairman of the board concluded.
The store is not good
"Today, 'Shili Lighting Long Street' is not enough to describe the prosperous prosperity of Guzhen Lighting. The large-scale professional market has gradually improved the supporting service capabilities of the lighting industry, and opened up new space for the lighting and lighting industry in the channel." Zeng Shuneng, general manager of Dengdu Times Lighting Plaza, said. Since the development of the lamp in 1982, after nearly 30 years of cultivation and development, it has formed a lighting industry cluster centering on the ancient town and covering the surrounding three cities and 11 towns with an annual output value of over 100 billion yuan. It is the largest lighting professional in China. Production base and wholesale market.
According to official data, when the 2008 Lighting Plaza opened, the number of shops in Guzhen Lighting Street was only about 2,000. At present, Guzhen has 12,700 industrial and commercial enterprises with lighting and accessories, including 7,497 merchants. Whether it is finished products or accessories, the demand for professional stores is huge.
Driven by profit, as early as the end of 2009 to 2011, many funds began to pay attention to store investment, including Guzhen, Xiaolan, Henglan Township Government, part of the village committee in charge of Guzhen Lighting Street, resource-rich local business owners, funds Ample business associations, etc. For a time, the staking of the horses and the renovation and construction were in full swing.
"With the upgrade planning of the ancient town government lighting industry and the 'three pushes' of the urban old-fashioned transformation, 2010 can be said to be the 'first year' of lighting store construction." Huang Zhitong, director of the Guzhen Economic and Trade Office, told reporters.
“But many investors are paying too much attention to the construction of rents, so that even some internal structures and fire safety are problematic. The losses are not only the merchants, but also the property operators and contractors.†Marantz Lighting General Manager Yuan Guanfeng said helplessly.
His investment in the flagship store of nearly 1,000 square meters in a large lighting store in Guzhen was postponed for one year, which led to the obstruction of new products and regional investment projects last year.
Brand sales confusion
"China's lighting capital" - Zhongshan Guzhen is already the base of the old lighting industry cluster. According to incomplete statistics, there are more than 10,000 lighting and lighting companies in Guzhen, but the proportion of brand enterprises is less than 10%, and there are few popular brands in the hearts of end consumers.
In 2012, the total output value exceeded 17 billion yuan, but the total output value of lighting lighting in the country reached 400 billion yuan, less than one-twentieth. Although it has an attractive sales platform in other producing areas, the rent of the store is nearly one-third of the cost of production and sales of general lighting companies, which hinders the rapid growth of middle-level brands and the expansion of national channels.
Moreover, the industrial base is “filled up†by many small and medium-sized stores that make a living by renting rent. It is often used in the era of lighting the street “road economy†– a space and multi-factory sub-lease. "In the form of a specialty store to enter the industrial base store, it is hoped that the image will be upgraded to build a brand. However, if there are a large number of sub-tenants around us, the price behavior will undoubtedly increase, and it is not as good as the street-side shop." One moved back from the small and medium-sized stores The business owner of the street said to the Gaogong LED reporter.
The volume of the store has changed dramatically
In the past two years, the brand home market and lighting market have expanded rapidly. Such as the red star Macalline, actually home, Jimei and other well-known brands home market in the country triumphantly, lighting lighting investment is in full swing; Beijing Shilihe Lighting City Shenyang store, Wenzhou store's professional chain expansion set sail; local consortium investment in the lighting market has emotions plus.
Many cities are planning or starting the planning and construction of new lighting markets. The expansion of these lighting stores is leading and changing the lighting sales pattern of each city.
“From 350,000 square meters to 3,500,000 square meters, the volume of professional lighting lighting stores is changing from quantitative to qualitative. Whether it is the need of urban construction or the demand of consumers for the shopping environment, it has already promoted high standard shopping. The birth of the professional hypermarket, the lighting lighting market will gradually move into the 'high-rise building' from the 'shacking area'." Lin Huasheng, chairman of Qingdao New Century Lighting Co., Ltd., which is very concerned about the lighting lighting store industry, said.
Moreover, the more scientifically planned, the higher the construction standards, the longer the period of use, and the more favorable the stable development of the market.
For example, Changzhou Guanghui Lighting City in the distribution center, Chengdu Shili Denghuanggang, Beijing Shilihe, etc., as well as the industrial cluster base of the ancient town Star Alliance Lighting Plaza, Guangbohui, Foshan South China (International) electric light source lighting city. Therefore, the market-based lighting hypermarket will occupy the dominant position in the future lighting market.
In recent years, terminal single store lighting hypermarkets have emerged, one is the market-based lighting store. The professional lighting, planning science, large scale, high grade, beautiful environment, professional lighting market or home market lighting area, lighting sales area consisting of a number of lighting stores, the industry is accustomed to call it "lighting market" Also collectively referred to as "lighting stores."
The second is a large-scale lighting storefront with individual units. The size of a single store is large, there is a certain brand influence in the local area, advanced management, complete product range, clear positioning, and can meet the needs of most consumers. Also known as the "lighting store."
According to incomplete statistics, there are hundreds of thousands of lighting stores above 2000 square meters in the country. There are nearly 100 lighting stores in the country with more than 5,000 square meters, and there are tens of thousands of single stores such as Chongqing Lampat and Zhengzhou. Square super store.
These hypermarkets, from brand building, marketing innovation to scientific management, all operate according to the modern enterprise management model, and some expand rapidly with the brand chain.
“Whether it is the market or the terminal storefront, the trend of such hypermarkets has gradually become clear. With the development of the times, this trend will have a certain impact on the development pattern of the future lighting industry. The rise of hypermarkets to the industry of the industry The upgrade is a booster that accelerates the process of shuffling and branding in the industry.†Lin Huasheng, chairman of the board concluded.
The store is not good
"Today, 'Shili Lighting Long Street' is not enough to describe the prosperous prosperity of Guzhen Lighting. The large-scale professional market has gradually improved the supporting service capabilities of the lighting industry, and opened up new space for the lighting and lighting industry in the channel." Zeng Shuneng, general manager of Dengdu Times Lighting Plaza, said. Since the development of the lamp in 1982, after nearly 30 years of cultivation and development, it has formed a lighting industry cluster centering on the ancient town and covering the surrounding three cities and 11 towns with an annual output value of over 100 billion yuan. It is the largest lighting professional in China. Production base and wholesale market.
According to official data, when the 2008 Lighting Plaza opened, the number of shops in Guzhen Lighting Street was only about 2,000. At present, Guzhen has 12,700 industrial and commercial enterprises with lighting and accessories, including 7,497 merchants. Whether it is finished products or accessories, the demand for professional stores is huge.
Driven by profit, as early as the end of 2009 to 2011, many funds began to pay attention to store investment, including Guzhen, Xiaolan, Henglan Township Government, part of the village committee in charge of Guzhen Lighting Street, resource-rich local business owners, funds Ample business associations, etc. For a time, the staking of the horses and the renovation and construction were in full swing.
"With the upgrade planning of the ancient town government lighting industry and the 'three pushes' of the urban old-fashioned transformation, 2010 can be said to be the 'first year' of lighting store construction." Huang Zhitong, director of the Guzhen Economic and Trade Office, told reporters.
“But many investors are paying too much attention to the construction of rents, so that even some internal structures and fire safety are problematic. The losses are not only the merchants, but also the property operators and contractors.†Marantz Lighting General Manager Yuan Guanfeng said helplessly.
His investment in the flagship store of nearly 1,000 square meters in a large lighting store in Guzhen was postponed for one year, which led to the obstruction of new products and regional investment projects last year.
Brand sales confusion
"China's lighting capital" - Zhongshan Guzhen is already the base of the old lighting industry cluster. According to incomplete statistics, there are more than 10,000 lighting and lighting companies in Guzhen, but the proportion of brand enterprises is less than 10%, and there are few popular brands in the hearts of end consumers.
In 2012, the total output value exceeded 17 billion yuan, but the total output value of lighting lighting in the country reached 400 billion yuan, less than one-twentieth. Although it has an attractive sales platform in other producing areas, the rent of the store is nearly one-third of the cost of production and sales of general lighting companies, which hinders the rapid growth of middle-level brands and the expansion of national channels.
Moreover, the industrial base is “filled up†by many small and medium-sized stores that make a living by renting rent. It is often used in the era of lighting the street “road economy†– a space and multi-factory sub-lease. "In the form of a specialty store to enter the industrial base store, it is hoped that the image will be upgraded to build a brand. However, if there are a large number of sub-tenants around us, the price behavior will undoubtedly increase, and it is not as good as the street-side shop." One moved back from the small and medium-sized stores The business owner of the street said to the Gaogong LED reporter.
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