This year's home appliance market is high and low

According to an observer analysis, from the monthly trend of China's home appliance market, from April to June, the growth rate of industrial added value fell from 9.3% all the way to 8.9%, and the fixed assets investment growth rate also dropped from 20.1% to 19.3%. All showed a weak overall economy. Affected by this, it is expected that the home appliance industry will enter the down channel in the second half of the year.

Regarding the economic situation that is not optimistic, whether the Chinese government will introduce a moderate stimulus policy to boost the market transition adjustment in the near future, we can only wait and see the development of the market. Therefore, observers said that the home appliance market held a more cautious attitude in the second half of 2013 and it is expected that the total sales will reach 1,188 billion yuan, an increase of 2.4% year-on-year.

According to forecasts, in the second half of 2013, the decline in sales of the home appliance industry is expected to be between 10% and 20%, and the decline rate of some categories will reach 40%. The industry is in a downturn.

Home Appliance Production and Sales Sharply Slow Down

In June, the PMI value almost approached the 50% threshold. Behind the sharp slowdown in China's manufacturing industry, China's manufacturing industry, represented by automobiles and home appliances, is under pressure from orders and stocks. The Chinese home appliance industry has entered. Downstream channel.

Compared with the decline in production, the home appliance market demand also began to show weakness in June. After the end of the energy-saving and subsidies-for-subsidy stimulus, the Chinese home appliance market also fell into an unexplainable adjustment period in June. The data of Zhongyi Kang Zhoudu shows that retail sales of color TV sets, refrigerators and washing machines in the 25th week (June 17th - June 23rd) are 37.8%, 29.8%, and 43.7% respectively. Only air-conditioning is subject to high season Factors affect the week's gains close to 100%.

Within one month after the end of the energy-saving policy, the household appliance market has experienced significant shocks and the market is in a period of hesitation and delay. This is due to the game between the self-help of the company's transformation and the wait-and-see attitude of consumers.

Some studies believe that the recent liquidity in the inter-bank market is tight. Many banks have experienced a “money shortage” in the past two weeks, which may further deteriorate the financing environment of small and medium home appliance manufacturing companies. In the second half of this year, under the influence of factors such as weakening macroeconomic environment, withdrawal of stimulus policies, and lack of overseas demand, both domestic and overseas sales of home appliances are weak.

The survival of SMEs is worrying

After the end of the energy-saving subsidy policy, the overcapacity of the manufacturing industry brought about by the “policy-oriented city” once again attracted attention. How to resolve the structural adjustment and transformation of the small and medium home appliance enterprises has become a severe test for the entire home appliance industry in the second half of the year.