In recent years, the domestic lighting market has been expanding at a double-digit rate every year. Compared with the expansion of the domestic market, the development of overseas markets is particularly slow, especially for objective reasons such as rising raw material prices, RMB appreciation, and increased trade barriers. Appeared, the overseas market has become increasingly difficult. So for a single export-oriented enterprise, the task of transformation has been urgently needed to be solved in the desk. However, there are many different opinions on the transformation of export-oriented enterprises. In particular, many large-scale export-oriented enterprises have fallen in the process of transformation, for the domestic market. This tempting fat, many export-oriented companies are love and hate, and they are helpless.
Breaking through the idea of ​​localization, export-oriented enterprises have accumulated rich experience and experience in exporting in the long-term overseas market. However, domestic reform and opening up has not been completed for more than 30 years, and the degree of marketization is still relatively backward compared with developed foreign markets. There are indeed many irregularities in the market, but after so many years of development, many aspects have been continuously improved. For example, the problem of payment for goods is basically not a problem in the industry. Now the industry's channel dealers have naturally eliminated the market, and the survival is basically the merchants with high credibility and good operating efficiency. The legitimate business capital exchanges have basically guaranteed. Of course, for the management of payment, it is also an important environment for business. I believe that in overseas markets, it also faces the problem of bad debts. If it is due to the credit problem of the domestic market, it is not a big deal outside the domestic market.
In addition, enterprises are most worried about the issue of intellectual property protection, especially in the design of lighting products, in order to avoid the plagiarism of their patented products in the domestic market, and give up the opportunity to sell products in the country. The awareness of intellectual property rights in the domestic market is relatively weak. This is an objective fact. Looking at it from another angle, is it not plagiarized when products are sold abroad? Nowadays, the information is highly developed, and there is almost no secret in the whole earth. It is considered that the protection of intellectual property in foreign countries is tantamount to self-deception. The author visited some large-scale export-oriented enterprises. Many enterprises believe that through years of production technology and accumulation of research and development, the industrial level of products and the speed of product replacement have already broken through the bottleneck of plagiarism in the industry, just waiting for appropriate opportunities to enter the domestic market. . So waiting has almost become the norm for many export-oriented companies, but will the market wait for us? The answer is obvious. Therefore, export-oriented enterprises must enter the domestic market and lose their burden of thought.
Realizing the localization of talents People-oriented is the criterion that is recognized by most companies in management, which means that the performance of all enterprises is based on people. As a sunrise industry, the lighting industry has just started its development. Compared with other industries, human resources are relatively scarce. Therefore, in the early stage of development, export-oriented enterprises mainly use foreign talents, and gradually form a dependence on foreign talents in long-term work. In addition, domestic talents did not form good professional ethics and professional standards in the early stage of reform, which made foreign-oriented enterprises have a skeptical attitude towards domestic talents. All current export-oriented enterprises are not only selling externally, but also the use of management cadres. Most of these export-oriented corporate cadres know nothing about the domestic market, and they have little knowledge of the domestic market. Therefore, the performance of such cadres in the domestic market can be imagined. The domestic management talents have been arrogant in the domestic market for more than ten years, and the domestic market can be described as a few treasures. Since the operation comes from the market, it is naturally a light road.
The author understands that an export-oriented company in the industry is not as good at using the performance of a foreigner to operate the four-year market. After nearly 30 years of marketization, the quality of domestic professional managers is also constantly improving. Large local companies such as TCL and NVC have trained a large number of professional managers in the development process. These talents support the entire industry. Half of the country. Therefore, export-oriented enterprises should abandon old ideas and achieve localization of talents.
Promote product localization The core competitiveness of export-oriented enterprises is generally reflected in the products. They all have decades of experience in product production and development. The confidence in products usually makes the export-oriented enterprises move the products directly in the process of transformation. To the domestic market, and those products that have been tested by foreign markets are often left untouched by the domestic market, so many companies doubt the consumption power of the domestic market. In fact, the growth rate of the domestic high-end market is far greater than that of the low-end market. The capacity of the high-end market is not less than any foreign market. It is only for the consumption of the domestic lighting market. It has its own unique culture and environment. All overseas best-selling products may not be Can adapt to the needs of the domestic market. Therefore, export-oriented enterprises need to run their products into the domestic market. In the process of running-in, it is not advisable to invest too much. It is best to find a suitable platform to start from the business. In the process of transforming the export-oriented lighting enterprises, Huizhou opened up the Yuedong Lighting City model, which is to find a platform for the export-oriented enterprises to open up the domestic market. Therefore, the strong product competitiveness of export-oriented enterprises does not represent the competitiveness of products in China, but its research and development quality and process basis will help its rapid formation of product competitiveness in China.
In short, the transformation of export-oriented enterprises is an urgent task, but localization of ideas, localization of talents, and localization of products are all prerequisites for the transformation of export-oriented enterprises.
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MicroBT is a technology company which is based on block chain and artificial intelligence. Focusing on integrated circuit chip and products development, production and sales, and provide corresponding system solutions and technical services. We adhere the ideal"ultimate,win-win,integrity"to provide high quality products and service. Now MicroBT has passed the national high-tech enterprise certification.
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