In the living room of tens of thousands of families, TV is the only large-screen display appliance. It has the advantage of natural interaction and also breeds great business opportunities.
According to Ovi data, in 2017, the scale of OTT large-screen advertising was 2.6 billion, the membership scale was 1.3 billion, the operation scale was 500 million, and the overall market size was 4.4 billion. In the future, these values ​​will show geometric growth. It is estimated that by 2020, the scale of the entire TV smart operation market will exceed 31 billion.
For Xiaomi, which is determined to be proud of the smart home market, such a fast-growing smart TV market with huge potential has naturally become the top priority of its strategic layout.
On August 28, 2018, a Xiaomi TV strategy conference with the theme "All in, Win-Win" was held in Beijing. Wang Chuan, co-founder of Xiaomi and head of Xiaomi TV, announced that according to Ovi Cloud Data, 2018 Xiaomi's TV shipments in the second quarter of the year topped China's first place.
Under the current background of hugely abundant products, extremely oversupply, information explosion, oversupply, and homogenous marketing, consumers do not have much time and cost to purchase. So how can we reach users quickly and accurately, quickly build user trust, and at the same time obtain a good communication cycle? These are the main means for Xiaomi to break through industry barriers.
In the context of the lack of growth in the TV industry in 2018, most TV brands have experienced a year-on-year decline, but as a latecomer in the TV industry, Xiaomi TV has risen against the trend. According to public data from Aoweiyun.com, in March 2018, Xiaomi TV won the second place in domestic shipments, and only one month later, it has become the largest domestic shipment.
In the process of alternating between the old and the new system, the old rules are being broken bit by bit. The products are extending from the initial single ratings to household attributes and interactive attributes. At the user level, the previous demand for TV functions has been transformed into a spiritual demand. And the channel is not only a sales channel, but also a contact point between users and products. Before the new rules are formed, the entire television industry is facing great opportunities and challenges.
Internet brands have a very natural and faster connection with users. Their data analysis capabilities, user insight capabilities, scenarios, and marketing capabilities can accurately and quickly reach users and provide users with a very extreme consumer experience. As a representative of the Internet brand, Xiaomi has very prominent capabilities in these aspects, and it is also a very prominent label of Xiaomi.
In addition to continuously attacking cities in the domestic market, Xiaomi TV is also aggressive in the international market. According to data from flipkart, India's largest e-commerce website in July, Xiaomi TV has captured 56.6% of the platform's market share, and its share of the overall TV market in India has exceeded 10%.
Quality is life, only good quality can make explosive products. For TV products, the life cycle is as long as 5 to 7 years, and the stability and reliability of the product are particularly critical. In order to ensure high quality, Xiaomi has always insisted on using first-line brand foundries and adopted strict big data quality control.
In 2017, Wang Chuan promised to Lei Jun that the repair rate of Mi TV is twice as low as that of traditional TVs. The repair rate of Mi TV 4A 32-inch for 12 months since mass production is only 0.64%, which is far lower than the industry average. As soon as it went on the market, it was in short supply, and more than 1 million units were delivered in just eight months.
In terms of innovation, Xiaomi TV has led the industry since its establishment. Five years ago, in Wang Chuan's words, children from 3 to 80-year-old old ladies could use Xiaomi smart TVs very easily. So for this goal, R&D staff finally released the 11-key remote control in September 2013 day and night.
Not only that, Xiaomi has also created independent speakers for TVs to improve TV sound quality; in 2015, the industry first launched split TVs to solve the problem of smart TV upgrades and extend the life of TVs; and the Mi TV 4 launched in 2017 surprised the US CES. The first 4.9mm ultra-narrow frame immersive design allows Xiaomi TV to climb to the pinnacle of craftsmanship.
In terms of systems, Xiaomi TV released the PatchWall puzzle wall artificial intelligence system in 2016 to increase the speed for users to find resources. In March 2017, the voice function was upgraded. Subsequent Xiaomi TVs are fully built-in "Xiao Ai", leading the artificial intelligence of the TV industry. Popularity, so that the elderly and children can easily use smart TVs.
Good companies win profits, and great companies win hearts and minds. In April 2018, Xiaomi Chairman Lei Jun directly promised that the comprehensive net profit margin of Xiaomi hardware will never exceed 5%. If there is any excess, the excess will be returned to the user. With the persistence of values, everyone can find that Xiaomi has achieved an astonishing minimum price of 899 yuan for smart TVs, and only 3699 yuan for 65-inch TVs.
From January to July 2018, the cumulative sales volume of Xiaomi TV online has been the first in China, and the one brand of Xiaomi has occupied 17.4% of the entire online market share, which is currently the number one online. In addition, Xiaomi TV also decided to subsidize the offline market in the second half of 2018 to strengthen cooperation with major distributors for a win-win situation.
Another set of data is also worthy of your attention: in 2012, the market share of smart TVs was only 27%; by 2018, the market share of smart TVs has already accounted for 91.5%. This means that the artificial intelligence system developed by Xiaomi TV has also played a huge role in promoting the entire Chinese TV industry.
Rubber Pipe,Cummins Rectangular Ring Seal,Cummins O Ring Seal,Cummins Keyway Seal,Cummins Plain Hose
Chongqing LDJM Engine Parts Center , http://www.ckcummins.com