Since mankind invented the television in the 19th century, the display technology has been continuously improved and innovated, and the appearance and function of the television have been constantly changing. In the past, the bulky “big butt†TVs, to the later LCD TVs, broke through the technical limitations of 4K ultra-clear, and now they “bend†the screen. The appearance of curved screen TVs once attracted crowds, but they were not warm afterwards. In the dilemma of the unpopular market, at first glance at the tall curved screen TV, why didn't it lead the trend in the market?
The biggest gimmick when the curved screen TV was first launched was the presence of the theater. Due to the huge screen of the movie theater and the structure of the human eye retina, the distance between the audience's eyes and the center and both sides of the screen is different, which leads to deformation. Visual effects. Therefore, the movie theater uses the curtain to be curved so that the screen is at the same distance from the human eye from left to right, so that it will not cause distortion of the picture, but also increase the sense of presence and envelopment.
The biggest difference between curved screen TVs and movie theater screens is the screen size. Although today’s screens are getting larger and larger, due to cost control and technical bottlenecks, the largest curved screen TVs can only reach 100 inches. Normal movie-watching people’s eyes follow the screen. The distance difference between the points is not too obvious, and the deformation in the process of watching TV is almost zero. Therefore, it is unnecessary for the TV set at home to be made into a curved screen.
Expensive prices discourage consumersNowadays, the smart technology industry is highly competitive. Whether it is a smart phone or a smart TV, cost performance is often an important reference point for consumers. The selection of materials for curved screens must be soft. Therefore, only expensive OLED materials can do the job. In addition to the high process requirements, the price of curved screen TVs has soared, which is even several times higher than that of ordinary straight screen TVs.
Price factors also directly affect the market penetration rate. It is reported that the penetration rate of curved screen TVs in the first quarter of this year was only 3.2%, and the market acceptance was much lower than expected. 2018 was a turning point for curved screen TVs, but this quarter Look, the performance is not good, the penetration rate does not rise but declines, and in the same quarter, the domestic penetration rate of 4K TV has exceeded 60% of the market.
"Dysplasia", not very practicalMaking the screen into a curved screen can indeed effectively reduce the distortion of the screen at the edge of the screen, but it is not so easy to make a curved screen and achieve the appropriate effect. The curved screen material must be a flexible OLED material. This material can emit light and each pixel can emit light separately. However, because it is filled with organic light-emitting materials, the light-emitting time of this material is not as long as that of ordinary liquid crystal screens. After a period of use, the luminous brightness will be attenuated to a certain extent, and there will be phenomenon such as image retention and screen burn.
In addition to quality issues, it is not very convenient to use. Curved screen TVs can only achieve the ideal viewing effect when viewed in the middle position. The visual effect will be greatly reduced when viewed from the side, but in actual application scenarios, watching It is rare that multiple people will gather in the center of the TV at the same time during TV. Therefore, such a curved screen that is curved for bending is bound to be difficult to impress consumers.
From the appearance point of view, because the TV body has a curved shape, when installed on the wall, it will tilt up on both sides like a seesaw, which can easily increase the safety hazards to the children at home. It is easy to be scratched and scratched during the walking process. It is not very beautiful, if it is not a special wall or TV cabinet, it is difficult to place it in a suitable position. At this point, curved-screen TVs seem a little arrogant, while flat-screen TVs are more capable of adapting to the environment.
Full-screen TV dominates the C positionIt has to be said that the development of TV is largely influenced by the development of smart phones. In recent years, the overall popularity of smart phones has not only impacted the status of TV in people's daily life to a large extent, but its own development trend has also affected the trend of smart TV. In recent years, domestic mobile phone manufacturers have been frantically promoting full-screen displays. What follows is that smart TVs are also moving toward full-screen displays. Narrower and thinner frames have become the pursuit of TV manufacturers, and they have gradually shifted their energy from curved screens to full-screen displays. On the full screen, whether in terms of technology, cost, etc., the full screen is more favored by consumers and manufacturers. This is also the biggest reason why curved screen TVs have not become mainstream or popular.
Summary: Making big gimmicks can only be "fire in less than three seconds"All in all, it is not difficult for a new idea to emerge, but it is often not so easy to make it mainstream in the industry. Curved screens born with high-end images have already screened out some consumers in terms of price, and various gimmicks have brought them a "crown", but the actual experience is far from it. Regarding the consumer market, we should not blindly engage in gimmicks, but should be down-to-earth and truly start from the consumer's point of view to win market recognition and favor.
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