Channel distribution and heating LED consumer market in the third and fourth quarter shipments is the key

"LED lighting is really hot, but whether the shipments will be stable in the third and fourth quarters is the key." Recently, at the "G20-LED Summit" held by Gaogong LED, LED backlight and lighting application company CEO said The half-year boom is mainly due to the channel distribution. If the civilian market can really start, LED lighting will usher in a big outbreak.

Civil market is hot

In the first half of this year, the LED backlight and lighting market was extremely hot. "This year is the best year for the LED market. There will be a blowout situation." Zhu Bingzhong, deputy general manager of Qinshang Optoelectronics, told the China Securities Journal that "the current order volume of the company is two months later. This has not been in history." I have met."

Ruifeng Optoelectronics Gong Weibin said, "May is the off-season of TV manufacturers, but the inventory of manufacturers is not obvious, Ruifeng's inventory is not much. Last year, the proportion of LED TVs was 80%, this year is 100%. In addition, TV size The bigger the bigger, the more than 100 backlight beads used in a previous TV, now 200-300."

"By the competition in recent years, LED prices have dropped drastically and the quality has improved a lot. Now many hotels and homes use LED lighting products. The lighting market will develop rapidly in the next two or three years." Li Guoping, Chairman of Hongli Optoelectronics Co., Ltd. Tell the reporter.

However, not all LED applications are hot, such as engineering applications are not so lively. CEOs of LED packaging companies said at the meeting that the LED industry is also a few happy ones.

Xu Min, deputy general manager of Shanxi Guangyu, said, “There is no spurt growth in engineering lighting. There are not many new projects. Even with projects, the price war is bloody.”

The third and fourth quarters are the key

Gong Weibin said that the general view is that the price of LED lighting products is close to 2 times that of traditional energy-saving products, which is the industry outbreak point. Some industry researchers have suggested that the outbreak point may come in 2014. However, Gong Weibin said in an interview with reporters that the outbreak point may have arrived. “Now the lighting exhibition is a complete LED lighting fixture, traditional energy-saving lighting products have been difficult to see. This is the best weather vane.”

Will there be real emergence for explosive growth, Gong Weibin said that he will wait until the second half of the year. "Now everyone is spreading goods to the channel. If the three-fourth quarter continues to boom, then the first half of the market is not a simple inventory increase behavior of dealers, then the penetration rate of LED will increase sharply. In 2012, lighting increased by 8%. It is expected to be 15% in 2013 and 40% in 2014."

Li Guoping also expressed similar views. "If the order in the third quarter is still good, the industry will have a good development until next year. However, if the third quarter falls, the problem will be big."

Thanks to technological advancement and product innovation, the price of LED lighting products has to go to a big step almost every year. When the price approaches the traditional energy-saving lamps, the price reduction power of the channel begins to decline, and higher requirements are placed on the brand and quality of the products.

An agent from Henan Xinnan told reporters that he is very optimistic about the prospects of LED lighting. However, he has a lot of remarks on product price reduction, product quality and price transparency. He told reporters that the number of LED lighting fixtures he entered last year has dropped by half this year. The falling prices have made merchants afraid to stock. In addition, the price war has caused the quality of LED lighting products to be mixed.

Dr. Zhang Xiaofei, director of the Institute of Advanced LED Research, said that the current price of LED materials, including sapphire, epitaxial wafers and chips, has dropped. With the outbreak of the market and the upstream production capacity, the price of chips may rise.

It is understood that the high-tech LED "G20-LED Summit" has been held for 10 sessions, focusing on LED industry development and supply chain integration. However, this year's high-tech LED lighting exhibition will be held in Guangzhou on November 25-27. Analysts said that whether the LED lighting market really broke out, the exhibitors will give conclusions.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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