China's large-scale theme park enters the development stage

The theme park (theme park) is a kind of simulation landscape with amusement as the goal. Its greatest feature is to give the play form a certain theme and create the content and form of the amusement around the established theme. All the architectural colors, shapes, vegetation, and amusement projects in the park are all themed services that together form the characteristics that visitors can easily identify and the clues of the garden.

China report network industry analyst pointed out: The development of China's theme park started in the late 1980s, and it is a product of the birth of the market. After entering the 1990s, the rise of domestic tourism has led to the launch of a huge domestic tourism market. In recent years, there has been a "heat of theme parks" across the country. In 2012-2013, a total of 14 theme parks were opened in China. As of the first half of 2014, 59 proposed theme park projects have been counted in China, with the largest number of construction projects in the world.

There are various types of theme parks in China, including various forest parks, zoological and botanical gardens, geoparks, hot spring parks, cultural parks, marine parks, and historical and cultural parks. China's theme parks basically have a three-tiered structure: the eastern coast has more large-scale distribution, more central distribution and small scale, and the western region has less distribution and smaller scale.

With the rise of the Chinese economy and the acceleration of urbanization, the theme park, a new tourism and leisure product, will gradually become the main consumer of people's leisure and entertainment. China has entered a new era of the development of a large-scale theme park. In the future, China’s national brands will be closer to international standards, and international brands are more likely to enter the Chinese market.

The Report on the Operational Situation and Development Planning of China's Theme Parks (2013-2017) released by the China Report Network shows that the definition, classification, and characteristics of theme parks were first introduced, followed by an analysis of the development history and status quo of foreign theme parks. The theme park development environment in China. Then detailed analysis of the development status, characteristics, existing problems, profitability and SWOT of China's theme park industry. Finally, the theme park's development prospects, development strategies and management strategies are analyzed.

The data of this research report mainly comes from such channels as the National Bureau of Statistics, the Ministry of Housing and Urban-Rural Development, the National Development and Reform Commission, the China Tourism Association, and domestic and foreign key publications. The data is detailed and abundant, and scientifically predicts the core development indicators of the industry.