Domestic LED display still has room for optimistic about two areas

China's LED display industry started in the 1970s and was formed in the 1980s. After more than 30 years of development, through the technological transformation, technological breakthroughs, the introduction of foreign advanced equipment and some key technologies, the company's overall production technology has been A big leap.

Foreign LED display market is optimistic

According to a report released by the US Department of Energy, the demand for light-emitting diode (LED) lighting will increase by 7.4% per year. As one of the best lighting markets in the world, the huge potential of the US LED market may indicate that the entire overseas LED market is Welcome to a period of rapid expansion. The US Department of Energy report predicts that the overall size of the US lighting market in 2016 will reach $25.1 billion. The US market is the largest overseas market for Chinese companies, comparable to Europe.

There is still room for the domestic LED display market

The growth of overseas markets is that many companies are looking overseas. Does the domestic LED display market still have opportunities? The answer is naturally yes.

With the development of the domestic economy, the purchasing power of LED displays will also increase. According to the statistics of the Bureau of Statistics, the total retail sales of consumer goods in China increased by 13% in 2014, which was 0.3 and 0.1 percentage points higher than that of the first half of last year and the first three quarters of last year, showing a steady and rising development trend. With the accelerated upgrading of China's consumption structure, residents' demand for high-end consumer products and services is increasing, and high-end consumer markets such as LED displays are expected to accelerate growth.

Secondly, China's urbanization process is accelerating, and the LED display market in the second and third tier cities is huge. The Urban White Paper recently published by the National Academy of Science and Technology mentioned that China will complete the coverage of urbanization construction by about 60% by 2020. It is estimated that by 2020, the consumption value of urban households for led products will reach 500 billion yuan.

In addition, the government's strong national brand, LED display companies have an advantage in domestic development. All along, China has attached great importance and support to LED energy-saving and environmentally friendly products. Governments across the country have used the “invisible hand” of land, tax rate, rent, labor cost to introduce the LED industry, and also pulled out a large amount of funds to provide support and help. From 2009 to 2010, the subsidies for the purchase of MOCVD in the upstream will reach tens of millions of yuan, and the subsidies for the product expansion project of 5 million yuan will be obtained in the recent period, and the subsidies received by Sanan in 2012 will reach 232 million yuan. . It can be seen that the state and the government are determined to do a good job in this LED industry.

LED display is optimistic about two areas

With the maturity of the LED display market, the application field of domestic LED display is changing, and the field of rental and intelligent monitoring will be the development direction of LED display in the future.

With the improvement of living standards, people's requirements for the display of LED display screens are gradually increasing, especially the stage LED rental display. What is the LED rental display market? The LED display rental is mainly by some professional performance companies or advertising companies. The unit or individual purchased the LED rental display and then rented it to other companies for use. Now it is used in large-scale art evenings and in wedding ceremonies.

LED display is used in video surveillance and video demonstration. Its main driving force comes from two points: First, with the rapid advancement of LED display technology, the dot pitch of LED rental display is getting smaller and smaller, and high-density LED rental The display has a larger resolution in a limited area, and the display is clearer and more detailed. When displaying standard HD images, the resolution requirements are fully met. The second is the price factor, which used to be an unattainable high-density LED die, and its value is getting closer to the people. The price per square meter of display area compared to DLP and LCD products, the competitive advantage began to appear. Therefore, it has a very strong competitive potential in the field of monitoring.

LED display future development direction

On the one hand, the future display market will continue to maintain its growth trend, but on the other hand, it will also intensify the transformation or elimination of some small and medium LED display manufacturers. From the current competition level of the domestic LED electronic display industry, the competition of the domestic industry is still in the early stage of product competition. The key indicators of competition are mainly reflected in: price, quality, delivery period, after-sales service, etc. Display prices have become the main indicator of competition.

The underlying reason for the continued decline in LED display prices is that large manufacturers with strength hope to eliminate some small and medium-sized manufacturers through price wars. The consequences of the price war not only led to the collapse of some small manufacturers due to lack of strength and capital, but also the decline in the profit margin of large manufacturers, which also led to the chaos of the LED display industry.

The LED industry has entered the integration period, and some small and medium-sized enterprises will gradually be eliminated in the next few years. In the integration stage, LED electronic display manufacturers with technical strength and capital strength are expected to take advantage of the strength of the capital market and the company's own technology and channel advantages to achieve rapid development. In the next 2-3 years, the industrial concentration of LED electronic display will also increase rapidly.

In fact, in the next few years, the domestic LED display market is still in a growth trend. Its main growth space will mainly come from traditional inkjet, neon, and billboard replacement markets, as well as high-definition, 3D, intelligent, surveillance market, road traffic and other multi-functional high-end. LED electronic display market. As long as the industry order is regulated, display manufacturers will upgrade their R&D level, enhance their core competitiveness, and guide the demand market with products, which will surely win a place in the fiercely competitive market.

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