As smart TVs have again become an important entry point for our content consumption, traditional vendors and Internet companies have begun to exert pressure on this market, and the basic hardware level is also getting higher and higher. In the case of a rapid upgrade of the TV panel resolution, the higher-definition video resources appear to be weak.
At present, TV products we see in the market basically support 4K resolution, and the free resources we can see on the Internet are basically at 720p, and even the paid resources are mostly 1080p. Not only does the percentage of hardware products supporting 4K playback increase rapidly, but also the number of video equipment supporting 4K output is increasing. However, the current lack of quality content is still an important reason hindering the development of 4K and even 8K TV industry.
On September 23, the State Administration of Press, Publication, Radio, Film and Television, the People's Government of Guangdong Province signed in Beijing a memorandum of cooperation to promote Guangdong's application of 4K ultra-high-definition television and industrial development. Both parties will jointly build Guangdong Province to promote the application of 4K ultra-high definition television. The national radio and film industry experimental field and demonstration area are the focus of industrial development.
In order to solve the problem of insufficient supply of 4K program sources, Guangdong Province is advancing the construction of the 4K channel. It plans to establish a 4K and 8K TV movie program “Double Center†and deploy the province’s radio and television stations to jointly participate in 4K production.
According to the "Memorandum to Promote Guangdong's 4K Ultra High-Definition TV Application and Industrial Development Cooperation," the State Administration of Press, Publication, Film and Television will support Guangdong as a pilot province for 4K ultra high-definition television and support Guangdong Radio and Television to adjust the existing one to use 4K Ultra High Definition. Ways to broadcast and support Guangdong's bigger and stronger program content copyright trading platform and media big data industry development.
I was surprised to hear this news. With the popularity of Internet content, the ratings of traditional TV stations have gradually declined. This time, Guangdong Province's move to build a 4K channel seems to be "obnoxious" on the surface. In fact, the promotion of 4K ultra-high-definition television applications can accelerate the upgrade of online consumption and at the same time promote the development of related industries. It is reported that by 2020, it will be able to drive the relevant industries in Guangdong Province to realize output value of over 600 billion yuan.
This time, Guangdong Radio and TV Station has established the Guangdong Mobile Channel to upgrade to the 4K channel. At the same time, network companies including the state-owned enterprises of Guangdong Province and the three major telecom operators have all participated in the establishment of 4K content creation.
Then we look at Apple's actions. Apple has launched Apple TV 4K at the recently concluded conference. Now this product has also been officially listed. We can see from the naming that it is most important to keep up with the previous generation of products. The difference is the ability to support the 4K format.
Apple's pricing of 4K movies is relatively conscience, which is an important selling point for Apple TV 4K. At the same time, Apple also prepared very rich content. iTunes now has more than 150 4K HDR movies, and the Netflix application also supports 4K HDR (Dolby Vision and HDR 10) streaming. With Apple's appeal, it is believed that content providers in the industry will have increasingly rich content output.
TV manufacturers that supply TV panels in the market include LG, Samsung, and Sharp. With the recent drop in panel costs, Internet vendors’ 4K TV products are becoming more and more readily available, and one of the suppliers, Sharp, recently introduced a higher level of 8K. TV with a resolution of 7690 × 4360.
The so-called early layout, 4K TV just appeared when everyone was questioned, Sharp's approach is to "build 8K ecology" plan. Specifically, through the power of Sharp, Foxconn, and its partners, the company exerted its efforts in the areas of 8K content production itself, editing, transmission, and display, and promoted the establishment of "8K ecology" in Sharp's mouth, thereby promoting the popularization of 8K television.
For example, Sharp has cooperated with Japanese imaging equipment manufacturer ASTRODESIGN to develop a relatively lightweight 8K image system. At the same time, it also proposed the idea of ​​combining with 5G mobile network to discuss the practical application development of 8K + 5G. We know that higher-definition resources require greater bandwidth transmission, so network speed is also something we are looking forward to upgrading.
Judging from the current domestic situation, the development of 4K content will take some time, so I think the 8K project needs more patience. However, judging from the 4K support of the Guangdong TV channel this time, more support from radio and television departments may be very effective in promoting the output of more 4K content. So what do tails think about the current 4K content resources? Or you can talk about whether you have a relatively stronger need for HD content.
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