LED (Light Emitting Diode), a solid-state semiconductor device, converts electricity directly into light. LED light source lamps have many advantages such as low volume, low power consumption, long service life, non-toxic and environmental protection. These characteristics determine that it is the new generation of the most ideal light source to replace traditional incandescent lamps.
In recent years, LED technology for lighting has developed rapidly and has been widely used in urban landscape lighting, road lighting and home lighting. LED lighting companies are also increasing, and the annual output value of the industry is rapidly expanding, becoming a key development area for countries to revitalize the economy. China's "Ten Cities and Ten Thousand Cities", solid-state lighting plans in the United States and Europe, etc. are all national-level plans to incorporate the LED lighting industry into the national development strategy. It is obvious that countries attach importance to the LED industry.
At present, LED lighting products have gradually evolved from outdoor decoration and lighting to home lighting. Various household LED bulbs are on the market. Although LED bulbs are still expensive compared with traditional incandescent bulbs or T5 energy-saving lamps, with the increasing number of companies entering the field of LED home lighting and the further maturity of LED technology, LED lighting bulbs The pace of household popularization is bound to accelerate further in 2009.
Japan's six major lighting manufacturers entered the LED lighting market in a big way. After entering 2009, LED bulbs have been listed one after another. European and American Japanese lighting manufacturers have launched new LED lighting products, especially in Japan. Within a few months, six major lighting giants such as Panasonic and Toshiba have announced. Entering the field of LED lighting, LED lighting bulbs are listed, which indicates that all major Japanese lighting manufacturers have launched LED lighting products.
In June 2009, Sharp announced that it would introduce half of the original bulb-type LED lights to the market. Toshiba Lighting, which has already introduced LED bulbs, immediately lowered the price of the product and formed a confrontation with Sharp. Following the release of NEC Lighting in August (9) Listed on the 24th), Mitsubishi Electric Osram released products in September (listed on September 21), Panasonic released products (listed on October 21), and Hitachi recently announced that it will be listed as an alternative to incandescent lamps installed in the E26 type LED light bulb. So far, the major lighting manufacturers in Japan have all gathered together. In the bulb-type LED lamp market, fierce competition among manufacturers began.
Japan's six major lighting giants have stepped into LEDs, making Japan a step further from the popularity of LED lighting. However, Japanese lighting companies have released LED bulbs in large numbers, affecting not only Japan, but also the United States, Europe, Southeast Asia and even China, which will be affected by this wave of LEDs, plus CREE, OSRAM, Philips, Nichia and With the promotion of traditional LED giants such as Seoul Semiconductor and the strong support of governments, the world is about to usher in a wave of LED home lighting popularity.
Enterprises push the government to pull LED lighting to welcome the climax. In order to promote the development of solid-state lighting, the Japanese government has formulated the "21st Century Lighting Plan" and announced that it will stop producing incandescent bulbs in 2012. It is expected to amend the original bill in the first quarter of next year. Previously, many public places began to adopt LED lighting. Europe, the United States and other Asian regions will also begin to accelerate the use of LED lighting bulbs to replace traditional incandescent bulbs. The EU has officially stopped production and import of incandescent lamps of more than 100 watts on September 1, while the production and sales of other power incandescent lamps will be phased out. By 2012, the EU will replace energy-saving lamps, halogen bulbs and LED lamps. Incandescent lamps have become the main lighting for European residents. At the same time, the EU also launched a "Rainbow Project" to promote LED lighting, which provides financial assistance to relevant research institutions. Driven by these measures, the European LED lighting market will continue to expand.
The United States attaches great importance to the development and application of LED and OLED (Organic Light Emitting Diode) technology. As early as 2000, the US Department of Energy began to vigorously promote research and development of solid-state lighting technology, and invested in time, capital, manpower, and institutions that other countries could not match to support the research and development of LED projects, and achieved great success.
Compared with Europe and the United States, China is not weak in promoting the development of the LED lighting industry. At the beginning of 2009, the Ministry of Science and Technology of China launched the “Ten Cities and Ten Thousands†semiconductor lighting application demonstration city program, which covers 21 domestic developed cities such as Beijing, Shanghai, Shenzhen and Wuhan. “Ten Cities and Ten Thousand Cities†can be compared with the “Solid State Lighting Plan†of the United States, the “Rainbow Plan†of the European Union and the “21st Century Lighting Plan†of Japan.
Due to the strong support of the government, the LED lighting market has expanded rapidly. According to Citigroup, the market research organization, the global LED lighting market in 2008 was about 457 million US dollars. It is estimated that by 2015, the global LED lighting market will grow to more than 5 billion US dollars. China's domestic LED lighting and related industries will also exceed 100 billion yuan in output value in 2010.
The survival and development of China's LED companies Face the competition of LED giants in Europe and the United States. Chinese LED companies have already felt the pressure. However, based on the long-term, technically strong and widely used product characteristics of LED lighting industry, LED lighting companies will adhere to their own survival and development strategies for the long time in the future, forming the following four categories of brands. The long-term coexistence of enterprises. A summary of the sentence is: international brands to do high-end, national brands to do channels, regional brands to do services, new-born brands to do.
1. International brands do high-end, high-end, here mainly include three aspects: The first is the high-end of the industry chain, that is, from the research and development of LED core technology chips to packaging, and then to applications, earning a very small number of enterprises The upstream profit of the industry is enjoyed by the ability; the second is the high-end application technology; the third is the high-end of design technology, earning the lucrative profits of high-end customers and high-end projects that are difficult for other companies to compete.
2, the national brand to do the channel is mainly the distribution channel, that is, these enterprises must use the agents of various places to grasp the city to try to catch customers and catch projects.
3. Regional brand service The area mentioned here includes two levels: First, in the next five years, China will form five national LED industrial lighting bases, namely the Pearl River Delta semiconductor lighting industry base and the Yangtze River Delta semiconductor industry base. The northern semiconductor lighting industry base centered on Beijing and Dalian, the central semiconductor lighting industry base with Wuhan and Nanchang as the core, and the western semiconductor lighting industry base of Xi'an Center. Second, in these five regions, each of them will rise to a number of LED lighting and related companies, including application-oriented LED lighting products manufacturers. Among them, the application-oriented LED lighting products manufacturers will rely on their in-depth areas, close to customers, convenient service advantages, and international brands, national brands to compete for regional market leadership and market share.
4, "newborn" brand to do featured products, usually non-mainstream, non-quantitative products. This will be the first direction and main direction of most of the later small and medium-sized, application-oriented LED lighting products manufacturers.
Chinese LED companies generally have a relatively short age, lack of technical strength and maturity, and lack of technological R&D capabilities like international LED lighting giants such as Philips and Osram. In recent years, companies such as Dongguan Qinshang Optoelectronics, Dalian Luming, Jiangsu Shifu, and Foshan Xingguoguang have established strong domestic market share, but they must reach international standards in technology and brand. There is still a long way to go.
Compared with European, American, Japanese and Korean LED companies already have mature technology and market channels, Chinese LED companies can only be regarded as "seeking soldiers." Recently, the six major lighting giants in Japan have entered the LED lighting field at the same time. It shows that the LED cake for lighting is not only for Chinese companies. In the LED era, if Chinese lighting companies want to occupy the gimmick, they must give themselves a correct positioning. Starting from the "new life", starting from the region, starting from China, maybe one day, when you look back, you will find the international The brand has been drawn far away.
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