There is a kind of frustration, called willing. Someone else sets traps and you are happy to jump in. One explanation is that Zhou Yu hits Huang Gai and is willing to make a wish. Another explanation is that consumer demand is really uncontrollable.
The large-scale heat that broke out last year has continued into this year, and it has become increasingly fierce. There are panel makers to seize the opportunity to increase prices, to create subjective reasons for the shortage of supply, and there are also objective reasons why terminal brands are rushing to seize the larger-screen market with higher profits. Regardless of the reason, the market for production-led consumption has pushed the large size to a high level, which is quite a bit of a hard feeling.
There are not only color TV companies such as Hisense, Skyworth, TCL, and LeTV, but also prediction reports from third-party data research institutions such as Ovid Consulting and Zhong Yi Kang. Of course, they are less likely to be reported by media partners.
Look at the authoritative report to understand the trend. From the monitoring data of Ovid Cloud Network last year, it shows that since the second half of the year, all promotional nodes, including September LeTV and PPTV have made brand days, Gome e-Commerce Festival, and subsequent National Day Golden Week, As well as the more popular dual 11 and the next dual 12, the consumption of large-size TVs has obviously increased. Among them, the proportion of 55 inches occupies the top spot with more than 30% of the proportion. Under the 55-inch lead, large-size 55-inch or larger sales accounted for more than 50%.
And in the Chinese market, the situation of large-scale consumption has obviously increased. At the beginning of last year, many research companies predicted that the TV's average size was only about 2 inches higher, but the average size had risen by about 4 inches, and the popularity was unusual.
Regardless of whether or not the 65-inch forecast of Zhong Yee Kang is correct, the possibility of the 55-inch being replaced has greatly increased. The size of 60-inches and above will definitely perform well this year.
The push of the enterprise side and the boost of the media side have made the large-scale market fever continue to boom.
Large size shuffling began this year for large-scale competition, each company has resorted to nirvana, trying to seize more shares through the "product + marketing" combination.
From the past year, Hisense, who had locked in a big screen strategy, apparently seized the air in advance and used the ULED+ laser television combination to take the lead. According to data from Zhong Yikang, in January this year, Hisense’s retail share in the high-end market above 55 inches reached 17.90%, surpassing Samsung’s 14.66%, and continued to rank first; Hisense’s laser TVs are in the over 85-inch ultra-large screen market. With a share of 53.21%, it has become a leader in large-screen TVs.
It should be said that the early movers profited early. The prediction of Hu Jianyong, general manager of Hisense Electric, laid the foundation for Hisense to seize the initiative.
And other companies are obviously quick to keep up with the rhythm. At LeTV’s press conference on February 28th, LeTV made it clear that a small goal is to achieve the first online performance for the 65-inch+ market, and LeSime’s marketing plan is to “create some of the hardcover high-end properties in China. A 70-inch and above LeTV Super TV will be introduced, including the currently available 70-inch, 85-inch, 120-inch and subsequent new 70+ sizes."
Changhong released a laser theater product at the end of last year. It was also difficult to enter a home with a 75-inch LCD TV. The starting size of the laser theater is 100 inches. It can radiate from 200 inches down to 75 inches. It is Changhong's decision to push. One of the important reasons.
Samsung launched a new QLED TV at the China Forum this year, showing a large number of 55-inch+ large-screen TVs at the scene, demonstrating its determination to seize the big screen. Most of Sony's new 2017 products are also high-end large-screen TVs.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
The large-scale heat that broke out last year has continued into this year, and it has become increasingly fierce. There are panel makers to seize the opportunity to increase prices, to create subjective reasons for the shortage of supply, and there are also objective reasons why terminal brands are rushing to seize the larger-screen market with higher profits. Regardless of the reason, the market for production-led consumption has pushed the large size to a high level, which is quite a bit of a hard feeling.
Large-scale consumption becomes a trend
There are signs that there are only a few big names in the beginning of the year. There are only one key word for the color TV conference. It is a large size. How come it is big? There are not only color TV companies such as Hisense, Skyworth, TCL, and LeTV, but also prediction reports from third-party data research institutions such as Ovid Consulting and Zhong Yi Kang. Of course, they are less likely to be reported by media partners.
Look at the authoritative report to understand the trend. From the monitoring data of Ovid Cloud Network last year, it shows that since the second half of the year, all promotional nodes, including September LeTV and PPTV have made brand days, Gome e-Commerce Festival, and subsequent National Day Golden Week, As well as the more popular dual 11 and the next dual 12, the consumption of large-size TVs has obviously increased. Among them, the proportion of 55 inches occupies the top spot with more than 30% of the proportion. Under the 55-inch lead, large-size 55-inch or larger sales accounted for more than 50%.
And in the Chinese market, the situation of large-scale consumption has obviously increased. At the beginning of last year, many research companies predicted that the TV's average size was only about 2 inches higher, but the average size had risen by about 4 inches, and the popularity was unusual.
Giants have launched large sizes
Since 2017, the forecast report issued by China Yikang has been simple and straightforward, directly locking the hottest size at 65 inches and using data as an aid. This adds another pile of dry wood to the lively large-size TV market. Regardless of whether or not the 65-inch forecast of Zhong Yee Kang is correct, the possibility of the 55-inch being replaced has greatly increased. The size of 60-inches and above will definitely perform well this year.
The push of the enterprise side and the boost of the media side have made the large-scale market fever continue to boom.
Large size shuffling began this year for large-scale competition, each company has resorted to nirvana, trying to seize more shares through the "product + marketing" combination.
From the past year, Hisense, who had locked in a big screen strategy, apparently seized the air in advance and used the ULED+ laser television combination to take the lead. According to data from Zhong Yikang, in January this year, Hisense’s retail share in the high-end market above 55 inches reached 17.90%, surpassing Samsung’s 14.66%, and continued to rank first; Hisense’s laser TVs are in the over 85-inch ultra-large screen market. With a share of 53.21%, it has become a leader in large-screen TVs.
It should be said that the early movers profited early. The prediction of Hu Jianyong, general manager of Hisense Electric, laid the foundation for Hisense to seize the initiative.
And other companies are obviously quick to keep up with the rhythm. At LeTV’s press conference on February 28th, LeTV made it clear that a small goal is to achieve the first online performance for the 65-inch+ market, and LeSime’s marketing plan is to “create some of the hardcover high-end properties in China. A 70-inch and above LeTV Super TV will be introduced, including the currently available 70-inch, 85-inch, 120-inch and subsequent new 70+ sizes."
Changhong released a laser theater product at the end of last year. It was also difficult to enter a home with a 75-inch LCD TV. The starting size of the laser theater is 100 inches. It can radiate from 200 inches down to 75 inches. It is Changhong's decision to push. One of the important reasons.
Samsung launched a new QLED TV at the China Forum this year, showing a large number of 55-inch+ large-screen TVs at the scene, demonstrating its determination to seize the big screen. Most of Sony's new 2017 products are also high-end large-screen TVs.
Samsung is also a big screen strategy
With so many brands getting together in large sizes, there will be two implications: First, the brands will compete with each other, leading to the price of TV will not rise, but will drop to some extent; Second, large-size panels will continue to increase prices, which The brand's resistance will be unprecedented, and the gross profit margin of large-size TVs will drop sharply. TVs that were originally used as high-quality products may become civilian products and will accelerate the popularization of high-end ULED TVs, QLED TVs and OLEDs. OLED will accelerate the popularity
Of course, fierce market competition will also cause some brands to bear pressure, or share reduction or out, which will be staged this year. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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