According to the study of IHS iSuppli, the share of LED-backlit LCD TVs in the U.S. TV market has further expanded. In the fourth quarter of 2010, the share of U.S. TV purchases was slightly higher than one-fifth.
In the fourth quarter of last year, LED-backlit LCD TVs accounted for 22.5% of the US market, an increase of nearly 3% from the 19.6% in the third quarter. In contrast, a full three-fifths of LCD TVs purchased by consumers are using older CCFL technology. LED-backlit TVs have higher brightness, are more power efficient and thinner, but they are also more expensive than CCFL TVs, which can explain the difference in market share between the two.
However, the increase in the share of LED TVs has consolidated its steadily increasing market position since its debut in the second quarter of 2009. In the fourth quarter of 2009, LED TVs accounted for only 6%, less than a quarter of the latest figures.
Although the end market adopts a radical price strategy, the purchase of plasma TVs remains stable. The overall decline in LCD TV prices, and consumers believe that plasma support parameters are lower, inhibiting plasma TV sales.
Figure 3 shows the share of various television technologies in the US market from the fourth quarter of 2009 to the fourth quarter of 2010. Changes in consumer TV model purchases can be attributed to lower prices IHS iSuppli's research shows that US TV prices in the fourth quarter The decline also led to various changes in the pattern of American consumers buying TV at the time.
For example, radical prices and preferential activities have allowed 45% of consumers to spend less time understanding the TV market before buying TV. This percentage has dropped by 4 percentage points. The percentage of consumers who think they are impulsive purchases rose from 18% in the third quarter to 20% in the fourth quarter.
The drop in prices caused by holiday sales and excess inventory in the fourth quarter also created conditions for the television market to attract more consumers and increased consumer awareness of television technology.
For example, the proportion of consumers who believe that they “keep up with technological trends but only buy when they are at reasonable prices†has increased by 2.6 percentage points to 41.59%, indicating that their resistance to buying desires has fallen in the face of lower prices. .
Similarly, the number of people who said "only willing to purchase technology because of necessity" has increased, and the number of consumers who believe that it is necessary to purchase new TV shows that consumers are silently submitting to price temptation.
All types of buyers continue to believe that image quality is the primary consideration when buying LCD TVs, followed by price and screen size. In the fourth quarter, the brand is no longer so critical, and the importance of the Internet functionality has declined. Consumers favor TVs that may not have Internet access but may cut prices.
In the fourth quarter of last year, LED-backlit LCD TVs accounted for 22.5% of the US market, an increase of nearly 3% from the 19.6% in the third quarter. In contrast, a full three-fifths of LCD TVs purchased by consumers are using older CCFL technology. LED-backlit TVs have higher brightness, are more power efficient and thinner, but they are also more expensive than CCFL TVs, which can explain the difference in market share between the two.
However, the increase in the share of LED TVs has consolidated its steadily increasing market position since its debut in the second quarter of 2009. In the fourth quarter of 2009, LED TVs accounted for only 6%, less than a quarter of the latest figures.
Although the end market adopts a radical price strategy, the purchase of plasma TVs remains stable. The overall decline in LCD TV prices, and consumers believe that plasma support parameters are lower, inhibiting plasma TV sales.
Figure 3 shows the share of various television technologies in the US market from the fourth quarter of 2009 to the fourth quarter of 2010. Changes in consumer TV model purchases can be attributed to lower prices IHS iSuppli's research shows that US TV prices in the fourth quarter The decline also led to various changes in the pattern of American consumers buying TV at the time.
For example, radical prices and preferential activities have allowed 45% of consumers to spend less time understanding the TV market before buying TV. This percentage has dropped by 4 percentage points. The percentage of consumers who think they are impulsive purchases rose from 18% in the third quarter to 20% in the fourth quarter.
The drop in prices caused by holiday sales and excess inventory in the fourth quarter also created conditions for the television market to attract more consumers and increased consumer awareness of television technology.
For example, the proportion of consumers who believe that they “keep up with technological trends but only buy when they are at reasonable prices†has increased by 2.6 percentage points to 41.59%, indicating that their resistance to buying desires has fallen in the face of lower prices. .
Similarly, the number of people who said "only willing to purchase technology because of necessity" has increased, and the number of consumers who believe that it is necessary to purchase new TV shows that consumers are silently submitting to price temptation.
All types of buyers continue to believe that image quality is the primary consideration when buying LCD TVs, followed by price and screen size. In the fourth quarter, the brand is no longer so critical, and the importance of the Internet functionality has declined. Consumers favor TVs that may not have Internet access but may cut prices.
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