On August 22, 2018, the first financial report after the IPO of Xiaomi Group was officially released. The financial report showed that the performance of the core business of Xiaomi Group "was red across the board", the growth rate was astonishing, and the overall performance of the group was very strong. Among them, in the second quarter of 2018, the global sales of Xiaomi TV increased by 350% year-on-year. In the domestic market, Xiaomi TV was quite dazzling. In the second quarter of 2018, it was officially promoted to the number one TV brand in China.
On May 31, 2018, at the new product launch conference of the Xiaomi Mi 8 smartphone and the 75-inch Mi TV 4, Lei Jun announced: “According to the data of Ovi Cloud Network, in April 2018, the shipment volume of Xiaomi TV was No. 1 in the country.†This This explosive news has attracted widespread attention from all walks of life, and the market performance of Xiaomi TV far exceeds people's cognition.
Immediately afterwards, according to Zhongyikang data, in June 2018, the total online/offline sales of Xiaomi TV ranked first in the country. According to data from Aowei Cloud Network, in the second quarter of 2018, Xiaomi's TV shipments ranked first in China. Under the certification of China's two authoritative third-party organizations, there is no doubt that Xiaomi TV has established a firm foothold in the Chinese TV market.
It is worth mentioning that Xiaomi TV has never disclosed the sales data of Xiaomi Mall and Xiaomi Home. Therefore, third-party organizations such as Aowei Cloud and Zhongyikang are temporarily unable to monitor the sales data of Xiaomi Mall and Xiaomi Home. Therefore, in the statistics of third-party organizations, Xiaomi TV is actually "losing". Even so, Xiaomi TV can still achieve such impressive results in the second quarter of 2018.
It has been less than 5 years since the establishment of Xiaomi TV, and it has successively won the title of “champion†because Xiaomi TV understands the needs of users in the new era. It integrates the contents of major platforms so that users have no worries. The PatchWall artificial intelligence system has outstanding experience and leads the TV industry to AI In terms of transformation, Xiaomi's powerful IOT system can also empower Xiaomi TV and further amplify the potential value of Xiaomi TV. In addition, Xiaomi TV also provides well-known high cost performance, and it is not surprising that it has won various firsts in a short time.
On August 28, the Xiaomi TV strategy conference with the theme of "All in, Win-Win" will be held soon.
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