Xilinx, Inc. announced that it is capable of supporting 3D TV (3D-TV), Ultra HDTV (IP TV) IPTV, (Digital Camera) Digital Cinema, H.264, etc. Program. With this solution, professional broadcast equipment designers will have a more cost-effective way to develop these products to adapt to changing standards and reduce time-to-market. These solutions are also part of the target design platform that Xilinx announced last year for specific markets.
Products from Xilinx include:
a. A broadcast connection function kit jointly developed with partner Tokyo Electron Device (Tokyo Electronics Co., Ltd., Japan). Based on the low-cost Spartan®-6 FPGA family, the kit supports triple-rate SDI, HDMI, DisplayPort and V-by-One applications. Customers can choose from a variety of predefined video interfaces used in the professional broadcast market.
b. Xilinx demonstrated the broadcast processing engine IP core that helps customers perform all video processing on Xilinx FPGAs without the need for additional video processing equipment.
c. Xilinx and its partner VSofts announced the introduction of a low latency H.264 AVC-Intra solution to reduce the encoded data rate. It minimizes the minimum delay from source video to encoded video in real-time video broadcast applications.
d. Xilinx and its partner Coreworks announced the launch of a new audio codec IP core. These IP cores support the latest audio standards, including MPEG1 Layer II, Dolby E, Dolby Digital, and AAC+.
2. Why is this release far-reaching?FPGAs provide the performance, cost, and efficiency needed to support rapidly changing real-time, high-end professional broadcast equipment standards. Xilinx and its ecosystem partners have developed boards, IPs, and systems that make it easy for designers to get started. Moreover, due to the programmability of the FPGA, designers can quickly update the product to the latest standards without having to redesign the entire system.
The ultimate implication is that designers can spend more time working on product differentiation and time-to-market.
3. What is driving the demand for FPGAs in the broadcast industry?Rapidly evolving standards such as 3DTV, digital cinema, advanced audio, and higher bandwidth requirements (to meet consumer demand for the latest technology products) are all reasons for the broadcast industry's demand for programmable solutions. If you can quickly adapt to these changes, manufacturers will gain more competitive advantage and can extend the life of the product at the same time.
4. Who are interested in Xilinx solutions?All broadcast and audio equipment manufacturers who are currently looking for cheaper, less risky, and more functional solutions than ASICs or ASSPs; and audio designers who want to replace DSP chips to reduce total cost, power, and BOM costs. These Xilinx's broadcast audio and video solutions have generated great interest.
5. Are there other alternative solutions available on the market today?Although there are still some alternative solutions based on ASIC, ASSP and DSP products on the market, the development cost of these solutions is obviously higher than that of FPGAs, and they are completely incomparable to FPGAs in terms of flexibility and performance. For Xilinx audio codecs, an alternative solution is to use one or more DSPs, but this is likely to increase cost, power, and board space.
6. How is the Virtex-6 series used in broadcast equipment compared to the Spartan-6 series FPGAs?The Virtex-6 and Spartan-6 FPGA families are another programmable alternative to customizable ASIC technology. This customizable ASIC technology is designed for a wide range of applications that require high bandwidth and low power consumption, but at a high risk, it is difficult to recover the return on investment. Both FPGAs offer a variety of other features such as on-chip signal processing, transceivers, and memory. The Virtex-6 family is targeted at high-performance applications, while the Spartan-6 family targets low-cost, low-power applications.
7. Xilinx mentioned Coreworks and VSofts, how does Xilinx work with third-party vendors?Xilinx's broadcast market strategy includes working with third-party strategic partners to help Xilinx and its FPGAs deliver value-added technologies such as IP, boards, software, tools or design services to customers. This strategy is part of the Xilinx Targeted Design Platform strategy and provides comprehensive support for all Xilinx target markets that require FPGAs.
8. What is the target design platform?The target design platform provides integrated board, tool, chip, IP and cross-reference design to help customers complete designs quickly. Xilinx works closely with industry partners to provide platform technology.
At the heart of the platform is Xilinx's leading programmable device. They help customers quickly adopt and migrate to the latest standards, reduce power requirements and BOM costs, and provide innovation and differentiation capabilities.
These broadcast-specific platforms from Xilinx are custom-tailored to provide high-speed digital signal processing (DSP) from video, audio and network connectivity, real-time HD video processing, multi-channel professional encoding and decoding, to transmission and modulation. A variety of functions.
The broadcast connectivity kit and the Xilinx broadcast processing engine announced by Xilinx along with Tokyo Electron Device during the IBC are two examples of the Xilinx target design platform. In 2009, Xilinx announced the launch of the V6 Broadcast Connectivity Kit during InterBEE in Japan.
9. What is the importance of working with other companies to provide IP?Xilinx believes that it is important to work with partners who can provide highly specialized IP or products for the markets we care about. For example, this collaboration allows Xilinx to provide manufacturers with video, audio and connectivity solutions to help them increase design speed and speed time to market.
10. What is the price of the product launched during IBC? When is it listed?The Spartan-6 FPGA Broadcast Connectivity Kit is available now for $1,995 and will ship in December. The beta version of the broadcast processing engine is scheduled to be released before the end of the year, and the official version is scheduled to be released in the first quarter of 2011.
VSofts' H.264AVC Intra IP core will join Xilinx's Encoding IP portfolio. Xilinx will release this design platform for the broadcast industry at the end of the fourth quarter of 2010.
Coreworks' audio codec IP core is expected to be available in October, starting at $10,000, and an additional license fee will be required to use the Dolby kernel. In addition, packages that combine different IP cores will also be available simultaneously.
11. The development trend of the broadcasting industry?Because Xilinx has a broad portfolio of solutions, our experts are able to work with 3D-TV, Ultra HD, Digital Cinema, H.264, IPTV, IP Video, JPEG2000, Digital Signage and Mobile TV. Conduct in-depth research and discussion.
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