Brand selection can really enhance the competitiveness of enterprises?



“Can be boundless, unbounded, and preferred brand selection” is a large-scale public welfare appraisal event held by Xaar Media in 2010. Recently, the person in charge of Xaar Media said in an interview with this website: “The preferred brand selection emphasizes the technical products. Innovation, advanced industrial technology to promote industrial restructuring and economic development."
“Being boundless and unconstrained, the designer prefers brand selection” is the first low-carbon concept selection competition held by Xaar Media in the electrical industry and lighting industry, including the selection of top ten brands and energy-saving leading, environmentally friendly leading and efficient. Leading and intelligent leading 4 individual product selections. The selection method that transferred the ruling power to the designer has been recognized by the majority of electrical companies and lighting companies. Up to now, more than 100 companies have submitted applications for the selection.
Yang Yunsheng, president of Xaar Media, said, "The concept of this public interest selection is an innovation of Xaar Media, and innovation can only be developed. Any enterprise must insist on doing so." Later, when asked about how Xaar Media is pursuing innovation, he said seriously: “The market changes too fast, it must be constantly concerned and the company needs to have the ability to adjust its strategy in time to meet the higher demand of the market. The two major Internet products, “China Designer Network” and “Wanxuantong”, have been continuously innovating in terms of content, function and user experience to adapt to the changes of engineering designers. 2010 Saier Media held The designer's preferred brand selection campaign is based on the demand for energy conservation and emission reduction in the world economy, the demand for green high-tech science and technology, and the demand of designers for product selection and application. We hope this event can satisfy the market. The demand, from the current registration of electrical companies, this activity innovation is recognized by the society and the market."
It is reported that among the enterprises participating in this selection activity, there are many independent innovation enterprises in the industry, such as Zhejiang Tianzheng Group and Xiamen Tongshida Lighting, which are representative enterprises of such R&D and innovation enterprises. Zhejiang Tianzheng Group is a low-voltage electrical appliance, complete sets of equipment, instrumentation, automotive electrical appliances, explosion-proof electrical appliances, literacy trunking, etc., integrating the second and third industries, industrial integration, product diversification, marketing network and management modernization. The economic consortium is committed to advancing enterprise and product upgrades. Xiamen Tongshida Co., Ltd. is a joint venture state-owned holding company with GE Corporation of the United States, specializing in the research, development and manufacture of electronic energy-saving lamps, fluorescent lamps, phosphors, lighting lamps and new LED light source products. The leading products include ten series of electronic energy-saving lamps, more than 100 varieties, annual production capacity of nearly 240 million, and the products are sold all over the world. The person in charge of Xiamen Tongshida Lighting said in an interview with this website: “The concept of the event of Xaar Media is consistent with our support for product innovation and service innovation. We believe that the products of Tongshida energy-saving products can stand the practice. It is also hoped that through this platform, more people will see our efforts and enhance the competitiveness of the brand."
The development of low-carbon economy depends on the development of low-carbon technology. The selection activities of Xaar Media with the aim of green product technology innovation will promote the development and dissemination of electrical product technology.

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